(Digital Out-of-Home Advertising)

Digital Out-of-Home (DOOH) Solutions

Take your brand to the most visible locations across cities with digital out-of-home advertising. Reach the right audience, in the right place, at the right time through digital screen networks, location-based media planning, and programmatic targeting solutions.

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( Real Success Stories )

Discover the impact of powerful partnerships and strategic media solutions. Explore how we help brands across different industries achieve meaningful results through tailored communication and media strategies.

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Expand Your Brand’s Reach with
DOOH

Increase Brand Awareness

Connect your brand with target audiences across different everyday environments through digital out-of-home advertising. Reach wider audiences and strengthen brand awareness.

Strengthen Brand Recall

Make your brand more memorable through repeated advertising exposure. Reinforce brand recall with consistent and attention-grabbing content.

Reach New Audiences

Expand beyond your existing target audience by displaying ads across different locations and consumer touchpoints. Help new audiences discover your brand.

DOOH

( Media Types )

Reach Every Corner of the City with DOOH

DOOH Advertising

Connect your brand with target audiences across different touchpoints of urban life through digital out-of-home advertising. Deliver your brand message to wider audiences with digital screens and dynamic ad content.

Increase brand awareness and recall through repeated ad exposure in strategically selected locations.

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Bring Your Brand to the Heart of the City with DOOH Solutions

Make your brand a natural part of everyday urban life with Digital Out-of-Home (DOOH) advertising. At Marker Groupe, we combine location-based media planning, digital screen networks, and creative content solutions. We deliver data-driven outdoor advertising strategies that help your brand gain visibility where your target audience is, strengthen brand awareness, and maximize campaign impact.

(Our Process)

Our DOOH Campaign Management Process

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Discovery & Analysis

We analyze your brand’s objectives, campaign expectations, and target audience. By evaluating strategic locations, screen types, and advertising spaces, we determine the campaign’s reach potential.

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Strategy Development

We create a media plan and broadcasting strategy aligned with your campaign objectives. By assessing location selection, ad scheduling, and creative content requirements, we develop a comprehensive campaign roadmap.

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Execution & Launch

We launch your advertising content across selected DOOH screens. We manage the campaign process by ensuring that all creatives comply with screen formats and broadcasting standards.

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Performance Tracking & Optimization

We monitor campaign delivery and performance throughout the campaign. Based on the data collected, we evaluate location, scheduling, and creative choices to improve overall campaign efficiency.

Questions

FAQ

Got questions? We’ve got answers. If you can’t find what you’re looking for, feel free to reach out.

DOOH is an advertising model that combines traditional outdoor advertising with digital screen technology. It enables video and visual ads to be displayed at scheduled times across digital billboards, LED screens, and screens in transportation hubs and shopping malls.

Digital screens allow multiple ad creatives to be displayed, content to be updated quickly, and campaigns to be scheduled for specific times. This makes campaigns more flexible and dynamic to manage.

Yes. Screens in selected locations can be chosen based on campaign objectives, and ad placements can be scheduled for different times of the day. Depending on the available infrastructure, campaigns can also incorporate dynamic triggers such as weather conditions.

Campaign delivery data can be reported by screen and location, along with estimated impression and reach metrics. Depending on available data sources, performance can also be evaluated using foot traffic, search volume, and website data.

Resolution, video duration, file format, and technical requirements may vary depending on the screen network. Before the campaign begins, the technical specifications of the selected screens are identified, and creatives are adapted to meet these standards.

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