Cookie Policy
At Marker Groupe LTD (“Marker Groupe”, “the Company”, “we”, “us” or “our”), we respect the privacy of visitors to our website.
This Cookie Policy explains how cookies and similar technologies are used on www.markergroupe.com, the purposes for which they are used, how long they may be stored, and how you can manage your cookie preferences.
Our use of cookies is subject, where applicable, to the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR).
1. What Are Cookies?
Cookies are small text files placed on your browser or device by websites you visit. They enable websites to recognise your device, remember your preferences and collect certain information about how you interact with the website.
Other technologies, such as pixels, tags, local storage and similar tracking technologies, may also be used for comparable purposes and are covered by this policy.
2. Why Do We Use Cookies?
Cookies and similar technologies may be used on our website for the following purposes:
Strictly Necessary Cookies
These cookies are essential for the basic operation of our website, including maintaining security, enabling core website functions and delivering services explicitly requested by visitors. Where applicable, these cookies may be used without consent under relevant legal exemptions.
Functional Cookies
These cookies help remember user preferences, such as language selection and other settings, to provide a more personalised browsing experience. Where they are not strictly necessary, they are activated subject to your preferences and the required consent.
Analytics and Performance Cookies
These cookies help us understand how visitors use our website, analyse interactions, measure website performance and improve the overall user experience.
Advertising and Marketing Cookies
These cookies may be used to measure advertising campaigns, track conversions, evaluate advertising performance and, where applicable, deliver advertisements based on users’ interests.
Non-essential cookies are not placed on your device, and information is not accessed through these technologies, before the required user consent has been obtained.
3. Types of Cookies We Use
Cookies can be categorised according to their duration and source.
By Duration
Session Cookies: Temporary cookies that are automatically deleted when you close your browser.
Persistent Cookies: Cookies that remain on your device for a defined period and are deleted when they expire or are manually removed.
By Source
First-Party Cookies: Cookies placed directly by www.markergroupe.com.
Third-Party Cookies: Cookies placed by external service providers that offer analytics, advertising, measurement or other digital services.
4. Third-Party Service Providers
Marker Groupe may use third-party service providers to measure website performance, improve user experience and evaluate digital marketing activities.
Depending on the current technical configuration of our website, the following services may be used:
Google Analytics 4: Analysing website traffic, visitor behaviour and user interactions.
Google Tag Manager: Managing analytics and marketing tags implemented on our website.
Microsoft Clarity: Analysing user interactions and website usage experience.
Yandex Metrica: Measuring visitor behaviour and website performance.
Meta Pixel: Measuring advertising campaigns and tracking conversions on Meta platforms.
The use of these services depends on the current integrations implemented on our website and your cookie preferences. The presence of a service in this list does not necessarily mean that it is active at all times.
Third-party service providers may process personal data in accordance with their own privacy and data protection policies. For further information about their data processing activities, please refer to the relevant providers’ policies.
5. Legal Basis for the Use of Cookies
The storage of information on, or access to information stored on, your device through cookies is subject to the applicable provisions of PECR in the United Kingdom.
Under the relevant legislation, an exemption from consent may apply to cookies that are used solely for the transmission of a communication or are strictly necessary to provide a service explicitly requested by the user.
Analytics, advertising, marketing and other non-essential cookies are activated only after the required information has been provided and valid user consent has been obtained.
Where personal data is processed through cookies, the relevant processing activity is also assessed under the UK GDPR. Depending on the nature of the processing, the legal basis may include consent, legitimate interests or another applicable lawful basis.
6. Managing Your Cookie Preferences
When you first visit our website, you may use the cookie preference panel to manage your choices regarding non-essential cookies.
Through the cookie preference panel, you can:
Accept all non-essential cookies.
Reject non-essential cookies.
Set separate preferences for categories such as analytics and advertising/marketing cookies.
Change or withdraw your previously given consent.
Strictly necessary cookies may not be disabled because they are essential for the operation of our website.
You can change your preferences at any time through the Cookie Preferences link available on our website.
You may also use your browser settings to view, delete or block cookies. However, disabling certain cookies may affect the proper functioning of some website features.
7. International Data Transfers
Marker Groupe LTD is a company established in the United Kingdom. However, the infrastructure of third-party service providers used on our website may be located in different countries.
Where personal data collected through cookies or similar technologies needs to be transferred outside the United Kingdom, we implement the necessary legal mechanisms and appropriate safeguards in accordance with the UK GDPR, depending on the nature of the transfer.
These mechanisms may include adequacy regulations, appropriate safeguards or other transfer mechanisms permitted under applicable legislation.
8. Retention and Protection of Personal Data
Personal data collected through cookies is retained only for as long as necessary to fulfil the purposes for which it was collected and in accordance with applicable legislation.
Retention periods may vary depending on the type and purpose of the cookie and the configuration of the relevant service provider.
Marker Groupe aims to implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse or unlawful processing.
9. Your Data Protection Rights
Under the UK GDPR, you may have the following rights in relation to the processing of your personal data:
The right to request access to your personal data.
The right to request the correction of inaccurate or incomplete personal data.
The right to request the erasure of your personal data in certain circumstances.
The right to request the restriction of processing.
The right to object to processing based on legitimate interests.
The right to data portability, where applicable.
The right to withdraw consent where processing is based on consent.
For further information about these rights and how your personal data is processed, please refer to the Privacy and Data Protection Policy published on our website.
10. Changes to This Cookie Policy
Marker Groupe reserves the right to update this Cookie Policy in response to changes in applicable legislation, technological developments or updates to the services used on our website.
Any revised version will become effective from the date it is published on our website. We recommend that visitors review this policy periodically.
11. Contact Us
If you have any questions or requests regarding this Cookie Policy, our use of cookies or the processing of your personal data, you can contact us through the following channels:
Data Controller: Marker Groupe LTD
Website: www.markergroupe.com
Email: hello@markergroupe.com
United Kingdom Office: Cambridge, United Kingdom
For further information, please visit the Privacy and Data Protection Policy page on our website.