( Case Study )
Eda Taşpınar | Geofencing Advertising Campaign
Client:Eda Taşpınar
Services:Programmatic Advertising, Geofencing & Location-Based Targeting
LocationAntalya TerraCity AVM
Industry:Cosmetics & Personal Care
( 001 )
1/9
Store Visit
1 in every 9 interested users visited the store.
( 002 )
%89
Viewability
Ad visibility rate.
( 003 )
2
Creative Test
Advertising creatives whose performance is being compared.
Overview
A Next-Generation, Location-Based Advertising Approach
The Geofencing campaign for Eda Taşpınar aimed to turn digital advertising engagement into physical store visits.
Using virtual geographic boundaries established around Antalya TerraCity Shopping Mall, location-based ads were delivered to potential customers within the designated area.
Throughout the campaign, user interactions with digital ads and physical store visits were tracked, making it possible to measure the offline impact of online advertising efforts.
Strategy
The Right Location, The Right Audience, The Right Time
The campaign strategy was designed to reach potential customers in the right locations at the right time and turn digital ad engagement into physical store traffic.
To achieve this:
Location-Based Targeting: Reached potential customers within designated geographic areas around TerraCity Shopping Mall.
Audience Analysis: Analyzed the behavior of users who engaged with the campaign to generate valuable audience insights.
Creative Optimization: Tested two different creative groups to identify the ad content that generated the highest user engagement.
Offline Conversion Measurement: Tracked physical store visits following interactions with digital advertisements.
Geofencing Advertising Model
Reaching the Physical World Through Digital Boundaries
At the heart of the campaign was Geofencing technology, enabling targeted ad delivery within predefined geographic areas.
Virtual boundaries were established around Antalya TerraCity Shopping Mall, allowing Eda Taşpınar advertising creatives to be delivered to users within the designated location.
Thanks to this approach:
- Reached potential customers near the physical store.
- Increased advertising relevance through location-based ad delivery.
- Tracked user interactions with advertisements.
- Measured the impact of the digital campaign on physical store visits.
Creative & Performance Optimization
Data-Driven Creative Performance Management
Throughout the campaign, two different creative groups were used to compare user engagement and performance.
Based on actual campaign data, creative optimizations were implemented to prioritize the ad content that generated the highest level of interest.
This optimization approach helped increase ad visibility and reduce banner blindness.
Key Results
- 0.20% CTR: Exceeded the projected CTR benchmark of 0.11%–0.15% for the industry and advertising format.
- 89% Viewability: Through campaign optimizations, viewability increased to 89%, surpassing the initial projection of 70%–75%.
- Physical Store Visits: 1 in every 9 users who showed interest in the campaign visited the physical store.
- Creative Performance: Two different creative groups were tested to identify the content that generated higher engagement.
- Audience Insights: Analysis of users who engaged with the campaign provided valuable reference data for future advertising initiatives.
Results
From Digital Engagement to Physical Store Visits
Powered by location-based targeting and Geofencing technology, the campaign connected digital advertising with the physical retail experience. By reaching potential customers in the right locations, the campaign increased ad visibility and measured how user engagement translated into store visits.
An 89% viewability rate and the finding that 1 in every 9 users who showed interest in the campaign visited the physical store demonstrated the effectiveness of the location-based advertising strategy.
Executive Impact Summary
1/9
Store Visit
%89
Ad Visibility
2
Creative Variation
%0,20
Campaign CTR