( Case Study )
Campaign Success with Anpa Gross Multi-Channel Digital Advertising Strategy
Client:Anpa Gross
Services:Meta Ads, Google Ads, TikTok Ads
Year / Duration:1 Month
Industry:Retail & E-Commerce
( 001 )
1.36%
Overall Campaign CTR
Click-through rate achieved across Meta Ads, Google Ads and TikTok Ads campaigns combined.
( 002 )
87.9%
Meta Ads Share of Clicks
87.9% of all clicks came from Meta Ads campaigns.
( 003 )
~18%
YouTube TrueView View Rate
An approximate 18% TrueView view rate was achieved in YouTube video campaigns.
Overview
Integrated Multi-Channel Campaign Infrastructure
As Marker Groupe, we engineered a unified multi-channel digital advertising strategy for Anpa Gross throughout June. By leveraging Meta Ads, Google Ads, and TikTok Ads simultaneously, we aligned product promotions, seasonal campaigns, and special event announcements with real-time user behavior across key digital touchpoints.
Strategy
Data-Backed Audience Architecture
Rather than using every ad platform for the same objective, we positioned each channel according to the user behavior it performs best with. By addressing reach, traffic, video views and engagement goals together, we built an integrated campaign structure that supported all of these objectives at the same time.
Meta Ads
The Main Driver of Traffic & Engagement
We positioned Facebook and Instagram as the primary performance channel for traffic and brand engagement. By supporting interest- and location-based targeting with campaign-specific audience segments, we delivered product offers, special-day communications and seasonal campaign messages to the right audiences.
Key Results
- Meta Ads accounted for 87.9% of total clicks.
- A 1.96% CTR was achieved in the campaigns.
- Meta Ads provided 60.8% of the total digital visibility.
- High-performing creatives were prioritized throughout the campaign, supporting traffic and engagement performance.
Google Ads
Video Views & Discovery-Focused Visibility
On Google, we used YouTube and Demand Gen campaigns to bring Anpa Gross’s campaign content to users across video and discovery placements. While YouTube campaigns focused on video views and channel engagement, Demand Gen campaigns made the brand’s messages visible across Google’s discovery surfaces, beyond search behavior alone.
Key Results
- An approximate 18% TrueView view rate was achieved in YouTube campaigns.
- The viewing performance of video contents and their connection with users were supported.
- The campaigns contributed to the growth of the Anpa Gross YouTube channel.
- Google Ads accounted for 15.9% of the total digital visibility.
TikTok Ads
Broad Demographic Reach via Short-Form Video
Using ad formats tailored to TikTok’s short-video environment, we delivered product offers, seasonal campaigns and special-day communications to users. The campaign prioritized video visibility, brand awareness and users’ interaction with campaign content over click performance.
Key Results
- TikTok Ads accounted for 23.3% of the total digital visibility.
- A 0.39% CTR was achieved across the campaign.
- Delivering campaign messages to broad user audiences was supported.
- Product and campaign communications were brought to TikTok users through short video formats.
Results
Holistic Multi-Channel Impact & Key Takeaways
With the multi-channel digital advertising strategy we ran throughout June, we brought Anpa Gross’s campaign communication to users across social media, video and discovery placements. Instead of using every platform for the same objective, we positioned each one according to the user behavior it performs best with, building a holistic structure that supported traffic, view and engagement goals together.
Executive Impact Summary
1.36%
Overall Campaign CTR
87.9%
Meta Ads Share of Clicks
60.8%
Meta Ads Share of Visibility
~18%
YouTube TrueView View Rate