( Case Study )
D'S Damat Exceeded Its Impression Target by 17.4% with Addressable TV Campaigns
Client:D'S Damat
Campaign:L-Band & Landing Page
Services:Addressable TV
Industry:Fashion & Retail
( 001 )
+17,4%
Impression Target Exceeded
The combined campaigns across two television programs exceeded the planned impression target.
( 002 )
1,01%
Average Campaign CTR
Strong viewer engagement was achieved through the click-through rates generated during the Daha 17 and MasterChef broadcasts.
( 003 )
1,05%
MasterChef CTR Performance
The ads during MasterChef broadcasts achieved a 1.05% click-through rate (CTR), delivering the campaign’s highest engagement performance.
Overview
Turning the Power of Television into Measurable Brand Engagement
Following the successful results achieved with Addressable TV during the World Cup, we continued D'S Damat’s television advertising efforts across different content formats. Through campaigns featured in popular programs such as Daha 17 and MasterChef, we connected the brand with broad audiences.
As Marker Groupe, we leveraged the interactive advertising experience enabled by Addressable TV technology to combine D'S Damat’s on-screen visibility with digital engagement. This transformed traditional television advertising into a measurable, action-driven communication model.
Strategy
Turning High Viewer Engagement into Brand Visibility
Our campaign strategy focused on positioning D'S Damat within popular television content at the right time, ensuring seamless brand visibility without interrupting the viewing experience.
The campaign strategy was built around four key objectives:
- Right Content Selection: Establish brand visibility in highly viewed television programs such as Daha 17 and MasterChef.
- Consistent Brand Communication: Create a unified communication approach by using the same creative across both programs.
- Engagement-Driven Approach: Leverage the interactive features of Addressable TV to direct viewers from the advertisement to a landing page.
- Performance Measurement: Track impressions and click-through rates to evaluate campaign success through measurable data.
Addressable TV
Driving Engagement Without Disrupting the Viewing Experience
We used the L-Band & Landing Page advertising format throughout the campaign. By placing the ad along the bottom of the screen while the television program continued uninterrupted, we brought D'S Damat’s brand message directly to viewers.
Through the interactive advertising experience, viewers could navigate directly to a landing page from the ad. This allowed us to turn brand exposure on television screens into digital action while making campaign engagement measurable.
Key Results
- Meta Ads accounted for 87.9% of total clicks.
- A 1.96% CTR was achieved in the campaigns.
- Meta Ads provided 60.8% of the total digital visibility.
- High-performing creatives were prioritized throughout the campaign, supporting traffic and engagement performance.
Campaign Setup
Exceeding Performance Targets Across Two Different Programs
We evaluated campaign performance across Daha 17 and MasterChef broadcasts. Both programs exceeded their planned impression targets and delivered strong click-through rates.
Daha 17 Broadcasts Exceeded the planned impression target by 25.6%. Achieved an actual CTR of 0.97%.
MasterChef Broadcasts Exceeded the planned impression target by 9.2%. Achieved an actual CTR of 1.05%.
Results
Strong Visibility, High Viewer Engagement
The Addressable TV campaigns featured during Daha 17 and MasterChef broadcasts enabled D'S Damat to extend its television communication across different content environments. Exceeding the planned impression targets in both programs strengthened the campaign’s visibility performance.
Overall, the campaign exceeded its impression target by 17.4% and achieved an average CTR of approximately 1.01%. The 1.05% CTR recorded during MasterChef broadcasts further demonstrated the potential of interactive advertising formats to drive viewers toward digital action.
Executive Impact Summary
+17,4%
Total Impression Target Exceeded
1,01%
Overall Campaign CTR
0,97%
Daha 17 CTR
1,05%
MasterChef CTR