( Case Study )
Çırağan Palace Kempinski | High-Performance Creative
Client:Çırağan Palace Kempinski
Services:HTML5 Banner Design, Creative Development
Format:Dynamic and Interactive HTML Banner
Industry:Travel & Hospitality
( 001 )
+85%
Conversion Performance
Delivered better results in paid advertising conversions compared to static banner formats.
( 002 )
HTML5
Dynamic Creative Experience
A richer and more engaging ad format was developed using visuals, copy, and transition effects.
( 003 )
Mobile + Desktop
Multi-Screen Compatibility
The creative banner was designed to display seamlessly across mobile devices and desktop screens.
Overview
Bringing the Brand Experience to Digital Advertising Creatives
We developed next-generation HTML5 banner creatives for Çırağan Palace Kempinski, one of Istanbul’s most iconic hospitality destinations, to support its digital advertising communications.
To bring the brand’s prestigious positioning and corporate identity into digital advertising environments, we adopted a dynamic and interactive design approach that goes beyond traditional static banners.
At Marker Groupe, we combined rich visuals, animated transition effects, and technical optimization to create a custom HTML5 banner format that enhances both the user experience and advertising performance.
Strategy
From Static Ads to Dynamic and Interactive Creatives
The primary objective was to create a creative experience that reflects Çırağan Palace Kempinski’s brand value and captures greater attention across digital advertising environments.
We built our strategy around three key principles:
- Brand Identity Alignment: Creating a visual language that reflects Çırağan Palace Kempinski’s luxurious and prestigious brand positioning.
- Dynamic Visual Experience: Developing a format that stands out from static ads by combining visuals, text, and transition effects.
- Performance-Driven Design: Creating a creative structure that encourages user engagement and enables advertising conversions to be measured.
Creative Development
Combining Visual Richness with Motion Design
We developed a custom HTML5 banner design aligned with Çırağan Palace Kempinski’s corporate identity.
By carefully selecting the visuals, text placements, and transition effects, we created a more dynamic advertising experience. We enhanced the banner’s visual appeal through a clear visual hierarchy and animated transitions while preserving the brand’s premium positioning.
With this approach, users encountered more than just a static image: a rich advertising creative with the potential to drive engagement.
Optimization & Measurement
A Responsive and Measurable Advertising Experience Across All Screens
We optimized the HTML5 banner format to ensure seamless performance across both mobile devices and desktop screens.
To enable ad performance tracking, we integrated the Click Tag script into the HTML banner. This provided the technical infrastructure needed to measure clicks generated through the banner.
Results
From Creative Experience to Higher Conversion Performance
The HTML5 banner creatives developed for Çırağan Palace Kempinski brought a new dimension to its digital advertising communications through visual richness and an engagement-focused approach.
Designed to perform seamlessly across mobile and desktop devices, the dynamic banner format delivered 85% better results in paid advertising conversions compared to static creatives.
The project’s success went beyond performance metrics. The creative work was also approved and praised by Kempinski’s Global Creative Art Director.
Executive Impact Summary
+85%
Higher Conversion Performance
HTML5
Dynamic Creative Format
2 Screen
Multi-Screen Experience
Global
Creative Approval