Performance Marketing Strategy That Boosted Sales in the Perfume (Fragrance) Industry

Noir Parfum is a niche and luxury perfume brand that embarks on its journey with the motto, “A bold emotion wears the character of the perfume,” viewing the creation of a scent as an impressive olfactory transition imagined in a dream world. With atelier collections such as “Body’s Scent Memory” and “Skin Games,” it makes the scent experience an inseparable part of the soul’s realm of freedom. From a design atelier where nature takes a shower to Venus’s luxurious pyramids, Noir Parfum sketches body stories in perfume formulas and offers unique fragrances that transform perfect moments into joyful memories for the bodies they belong to, lasting for a long time.

Campaign Planning Process:
The niche and luxury perfume sector is a highly competitive field that requires accurately conveying the brand’s unique philosophy and scent experience to the target audience. Noir Parfum requested digital performance marketing support from Marker Groupe to increase market visibility, deliver its unique brand story to wider audiences, and significantly boost online sales. The primary goal was to translate the brand’s artistic and emotional depth into digital platforms and convert it into tangible commercial success.

Marker Groupe Approach:
Marker Groupe developed and implemented a comprehensive performance marketing strategy that would reflect Noir Parfum’s artistic spirit and luxury positioning on digital platforms, while also delivering a high return on investment. This strategy included integrated and optimized campaigns on Google Ads and Meta Ads (Facebook/Instagram) platforms:

Google Ads Strategies:
Search Network Campaigns:
The brand was placed at the top of search results for potential customers searching directly with keywords like perfume, niche fragrance, or Noir Parfum. High-intent users were reached directly through specially targeted keywords related to the brand’s unique fragrance names and collections.
Display Network Campaigns:
Reaching a wide audience interested in perfume, luxury lifestyle, and cosmetic content through striking banner and video ads reflecting the brand’s visual aesthetics. This increased brand awareness while effectively driving potential customers to the website.
Shopping Campaigns (Google Shopping):
Product images, prices, and descriptions were directly displayed in Google search results. This campaign type focused on direct conversions by targeting buyers at the bottom of the sales funnel.

Meta Ads (Facebook & Instagram) Strategies:
Brand Awareness and Reach Campaigns:
Using high-quality visual and video content emphasizing Noir Parfum’s luxury and artistic identity, the campaigns reached a broad yet targeted audience to increase brand awareness.
Traffic and Engagement Campaigns:
Optimized to drive qualified traffic to the website and increase engagement on social media posts. Instagram’s visual-centric nature provided a perfect platform for Noir Parfum’s storytelling.
Conversion and Catalog Sales Campaigns:
With retargeting strategies, special offers were presented to users who visited the website but did not complete a purchase. Dynamic Product Ads (DPA) delivered personalized product recommendations based on users’ interests to maximize e-commerce conversions.
Audience Optimization:
Detailed demographic, interest-based, and behavioral targeting was used to reach niche perfume enthusiasts with emotional and aesthetic expectations. Lookalike audiences were created to expand the potential customer pool.
Continuous Optimization and Data Analysis:
All campaigns were continuously optimized by collecting high volumes of impressions, clicks, and conversion data. A/B tests were conducted on ad creatives, targeting, and bidding strategies to identify the best-performing combinations. Average Cost Per Click (CPC) and Cost Per Mille (CPM) were closely monitored to ensure maximum budget efficiency.

Concrete Results Achieved:
Thanks to Marker Groupe’s integrated performance marketing strategies, Noir Parfum strengthened its digital presence, achieving remarkable success in both brand awareness and e-commerce sales. The concrete data obtained demonstrates the effectiveness of our strategy:
Hundreds of Thousands of Impressions and Tens of Thousands of Clicks via Google Ads:
Within Google Ads campaigns, thousands of impressions and clicks were gained. For example, Search campaigns delivered over 132,000 clicks and more than 6,000 impressions, while average CPCs were kept at low levels. Search Network campaigns also showed effective performance with thousands of clicks and millions of impressions. These figures significantly increased the brand’s visibility on search engines and website traffic.
High Reach and Engagement through Meta Ads:
Meta Ads campaigns enabled the brand to strongly reach its target audience with high reach numbers. Especially in “Purchase”-focused campaigns, thousands of unique purchase transactions were realized. Millions of impressions and hundreds of thousands of clicks were achieved across campaigns.
High Return on Ad Spend (ROAS):
The high ROAS rates achieved especially in Meta Ads campaigns demonstrated that for every unit of marketing investment spent, revenue was generated multiple times over. This is concrete evidence of Marker Groupe’s investment-focused approach and its ability to efficiently manage budgets. A clear increase in revenue relative to advertising spend was observed.
Improvement in Conversion Rates:
Across both Google and Meta campaigns, thousands of conversions (purchases) were realized. This shows that qualified traffic was effectively converted into direct sales through the right strategies and that the set conversion goals were reached.
Broad Reach at Low Costs:
In campaigns run on both Google and Meta platforms, optimized bidding strategies and detailed targeting enabled reaching broad audiences at very low costs while achieving high click/impression rates. For example, in some Meta campaign groups, CPC (Cost Per Click) values remained very low, and CPM (Cost Per Mille) costs were efficiently managed.
Marker Groupe’s performance marketing campaigns, carefully developed and managed for Noir Parfum, successfully positioned the brand’s unique and luxury identity in the digital world. The combination of creative approaches reflecting the brand’s philosophy and data-driven optimization significantly increased brand awareness and achieved tangible success in direct e-commerce sales and return on ad spend (ROAS). This collaboration with Noir Parfum clearly demonstrates how Marker Groupe maximizes the power of digital marketing even in niche and luxury segments and creates measurable value for its clients.