IKA | B2B Performance Marketing Case Study

IKA has gained a leading position in the world market with its innovative magnetic stirrers, mixers, overhead stirrers, shakers, homogenizers, mills, rotary evaporators, calorimeters, laboratory reactors and specially developed software for laboratory and analysis applications, as well as temperature control products such as circulators, baths and chillers.

By using Google Search, Google Display, Performance Max publication formats, category and competitor-targeted publications determined by the brand were carried out.
CTRs above the sectoral average were obtained from these broadcasts. We determined together with the brand; target KPIs have achieved success as a result of correct targeting and optimizations.
Based on the industry average of brand competitors, benchmark criteria were achieved.

Compared to competitors, our impression share was calculated as 22%.

Top of page ratio is 80.83% and absolute top of page ratio is 48.57%.

The CTR rate is well above the sector and is calculated as 5.95%.

To learn about the services provided by Marker Groupe, you can contact us via the  MarkerGroupe.com  website or via the e-mail address [email protected].