Arifoğlu; Established in 1944 in the Egyptian Bazaar, it is a leading brand serving in the natural and organic food sector with its own production facilities. It provides services both in Turkey and abroad with its hundreds of stores and e-commerce platforms.
Campaign Goal: The programmatic advertising campaign we conducted for the Arifoğlu brand aimed to directly reach the target audience. We aimed to create a more effective campaign by displaying ads in the contextual targeting ad format when the user is engaged with relevant content.
Strategy and Tactics: Marker Groupe developed an advertising strategy for Arifoğlu using a customized targeting approach. This strategy included the following elements:
Campaign Results and Analysis:
Future Steps: This groundbreaking success is an indicator of the value Marker Groupe provides for the Arifoğlu brand. To sustain similar successes in future campaigns:
Marker Groupe will continue to develop digital marketing strategies for the Arifoğlu brand and write similar success stories in the future.