Abdi İbrahim, the leader of the Turkish pharmaceutical industry, launched the “anemikolmadinamikol.com” website in order to raise awareness about iron deficiency, which is frequently seen in the society.
The interface of the website was not suitable for the user experience. The technologies used in the website infrastructure were not up to date. Bounce rates were high and the website did not stand out in Google because SEO efforts were not sufficient. The website speed was very slow and the server error was getting when the number of users increased.