Abdi İbrahim, the leader of the Turkish pharmaceutical industry, launched the “anemikolmadinamikol.com” website in order to raise awareness about iron deficiency, which is frequently seen in the society.

CLIENTS CHALLENGE BEFORE JOINING US:

The interface of the website was not suitable for the user experience. The technologies used in the website infrastructure were not up to date. Bounce rates were high and the website did not stand out in Google because SEO efforts were not sufficient. The website speed was very slow and the server error was getting when the number of users increased.

OUR STRATEGY

• To determine an infrastructure that the brand can easily use,
• Rebuilding the website architecture by adapting it to current technologies,
• Adapting the interface and theme to be used on the website to the brand identity,
• Making server hosting arrangements,
• Moving the website to the new interface and infrastructure,
• Performing SEO studies for the new website,
• Speed optimization for the new website.

ACTIVITIES WE DO FOR CUSTOMER AND RESULT:

• We started the interface work by determining the infrastructure suitable for the easy use of the brand.
• We carried out interface studies in accordance with the brand identity on the determined theme.
• We have created a new website by adapting the old site of the brand to the prepared interface.
• With the new website suitable for user experience, we reduced the bounce rate to 34%.
• We made content entries to ensure domain authority.
• We increased the SEO score of the website to 98%.
• We published content that complies with the unique content criteria that Google cares about.
• We indexed the videos on the site to Google.