Deniz Feneri Association Strengthened Its Eid Communication with Advanced TV and DOOH

Deniz Feneri Association brought its “Kurbanla Gülümset” campaign, specially prepared for the Eid al-Adha period, to its target audience through Advanced TV (Addressable) and Digital Out-of-Home (DOOH) advertising solutions.

As Marker Groupe, by planning television and digital out-of-home mediums with an integrated media strategy, we ensured that the campaign message gained strong visibility both on in-home screens and at high-engagement points across the city.

Measurable Impact on Television Screens with Advanced TV

On the Advanced TV (Addressable) side, the campaign was broadcast on TRT 1, TRT Spor, ATV, and A Haber channels in lower-third (alt bant) and landing page formats. Thanks to this structure, Deniz Feneri Association’s “Kurbanla Gülümset” message reached the target audience without interrupting the television viewing experience.

Key highlights:

  • The planned impressions across the campaign were exceeded by approximately 6.91%.
  • The total CTR (Click-Through Rate) was realized at approximately 0.99%.
  • Approximately 19% higher impression performance was achieved during the TRT 1 broadcast.
  • The highest CTR performance was achieved on the TRT 1 channel with 1.11%.
  • A strong engagement performance was also achieved on A Haber with a 1.06% CTR.

These results demonstrated that Advanced TV broadcasts supported the campaign communication not only in terms of visibility but also on the user action front.

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DOOH: High Contact Area in Urban Mobility

On the DOOH side, the campaign was launched on digital screens in areas of Istanbul with high traffic and pedestrian mobility. Through locations such as Altunizade, Bakırköy, Beşiktaş, Kadıköy, Sarıyer, Şişli, Sultanahmet, and Üsküdar, the campaign message was ensured to gain strong visibility within the city.

Key highlights:

  • The target audience distribution of women and men was balanced at approximately 50% – 50%.
  • Beşiktaş – Ortaköy Square, Bakırköy Istanbul Avenue, and Sultanahmet Square stood out among the locations providing the highest human impressions.
  • These three locations accounted for approximately %44 of total human impressions.
  • On a vehicle type basis, automobile contacts stood out with an approximate share of %85.

Through this structure, the campaign message was not only visible on digital screens; it transformed into a strong out-of-home communication, repeating with large audiences passing through different locations during the day.

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Achieved Results

This campaign we conducted for Deniz Feneri Association was positioned as a multi-channel Eid communication where Advanced TV and DOOH advertising solutions were used together.

While a broadcast performance exceeding planned impressions and strong CTR results were achieved on the Advanced TV side; a balanced audience distribution and strong urban contact were ensured in highly mobile locations of Istanbul on the DOOH side.

As Marker Groupe, we supported Deniz Feneri Association’s “Kurbanla Gülümset” campaign with television screens, urban digital out-of-home areas, and a data-driven media strategy, transforming it into strong brand communication during the Eid period.