Advanced TV

Advanced TV Advantages

Thanks to the high attention span and uninterrupted viewing experience offered by the big screen, contrary to the fast consumption on mobile devices, we maximize the completion rates (VCR) of your advertisements.

We reach the right households directly based on demographic data, interests, and consumption habits, ensuring that you invest your advertising budget in the screens watched by your potential customers.

By tracking campaign performance with real-time digital data, we report how many unique households were reached, the number of views, and all metrics with complete transparency.

Why Advanced TV?

Pinpoint TargetingBy analyzing viewer data, we deliver your advertisements directly to the most relevant and right target audience.

Premium Screen ExperienceBy positioning your brand on the most popular digital broadcasting platforms and big screens, we create a highly impactful brand awareness among viewers.

Measurable PerformanceWe enable you to track the impact of your campaigns in real time. We maximize your return on investment with detailed analyses and data-driven reporting.

Bottom Banner AdIt is a lower third advertisement format broadcast at the bottom of the TV screen. Thanks to the green button integration, it directs the viewer directly to the landing page while effectively carrying out brand communication without disrupting the broadcast experience.

Landing Page AdIt is an interactive advertising experience that opens full-screen on the television, accessible to TV viewers via the green button prompt located on lower third advertisements. It allows brand content to be presented in detail and enables a stronger interaction with the viewer.

L Band AdL-Band Advertisement is an advertising format positioned in an L-shape on the TV screen, covering the left and bottom sections of the screen. Viewers can directly interact with the ad content by initiating the interaction via the colored buttons (GREEN) on the remote control.

Addressable TV Advertising Formats

Connected TV Advertising Formats

In-Stream Video AdsIt is a full-screen, non-skippable cinematic video format broadcast before (Pre-roll) or during (Mid-roll) content on digital platforms.

Pause Ad AdsIt is the format that appears on the screen the moment the viewer pauses the broadcast. It is a next-generation advertising space with high recall that does not disrupt the viewing experience and comes directly into the user’s focus while the screen is static.

Home Screen AdsIt is a large-scale, dynamic video advertisement format that appears at the top of the screen when Smart TV users enter the main menu.

Brand AwarenessBy accurately positioning your brand on premium platforms and screens and connecting it with the right target audience, we increase your brand awareness.

ReliabilityWith our team that has accomplished many unique successes, we offer you a reliable and professional collaboration to achieve your Advanced TV goals.

Customized SolutionsWe create screen strategies tailored to your brand and report your campaigns with data for sustainable success.

Make a Difference in Your Advanced TV Projects!

As Marker Groupe, we combine the prestige of traditional television with the targeting power of digital. Bring your brand to the biggest screen in homes with our CTV and Addressable TV solutions.

Frequently Asked Questions

1. Do Advanced TV advertisements require high budgets like traditional TV?

Absolutely not. The biggest advantage of Advanced TV is that it operates on a digital budgeting logic. Instead of the high production and ad slot buying costs of traditional TV advertising, you only pay for the ads shown to your targeted households (on a CPM basis).

2. What is the main difference between CTV (Connected TV) and Addressable TV?

CTV encompasses internet-connected smart television devices and the applications within these devices (Smart TV, Amazon Prime Video, Apple TV, Disney+, Netflix, etc.). Addressable TV, on the other hand, is the technology that allows showing different advertisements to households during terrestrial (live) TV broadcasts by using the infrastructure of traditional or digital broadcast operators.

3. Can I choose the channels or platforms where my advertisements will be broadcast?

Yes. In accordance with our brand safety standards, we keep full control over which platforms, publisher networks, and alongside what type of content your advertisements will be shown, and we proceed with your approval.

4. What data do you use for targeting in these advertisements?

Depending on the campaign model, we can utilize different targeting options such as geographic location, interests, demographics, and viewing habits.