Maximum Digital Visibility in Anpa Gross’s World Cup Commercial

Anpa Gross, the Official Sponsor of the National Teams, brought the excitement of the national team, the fan spirit, and its message of support to the digital world with its commercial specifically prepared for the World Cup period

As Marker Groupe, we launched the commercial in Meta, Google, and TikTok ad ecosystems with campaign strategies tailored to different user behaviors and platform dynamics.

Our core objective was to strengthen the digital visibility of Anpa Gross’s National Teams sponsorship communication, ensure the commercial reaches broad audiences, and support the brand message in accordance with the user experience of each platform.

Meta Ads: Powerful First Contact with Broad Audiences

In Meta campaigns, we delivered the commercial to Facebook and Instagram users. By bringing together the high interest during the World Cup period with Anpa Gross’s National Teams sponsorship communication, we aimed for the brand message to gain powerful visibility in the social media feed.

Key results:

  • A broad audience was reached with an approximate 75% reach/impression rate.
  • Users’ attention was captured in the first few seconds with a 54.40% 3-second video view rate.
  • The commercial, highlighting national team excitement and fan spirit, was transformed into powerful brand visibility in the Facebook and Instagram feeds.

In YouTube campaigns, we focused not just on the commercial being viewed, but on users establishing longer-term contact with the content.e supported Anpa Gross’s National Teams sponsorship message with a campaign strategy centered around the video viewing experience.

Key results:

  • An engagement rate of 24.89% was achieved across the campaign.
  • 30.79% of users watched 25% of the video.
  • 22.17% of viewers reached half of the video.
  • A 17.67% viewer segment completed 75% of the video.
  • 14.69% of users watched the entire commercial.
  • The viewing performance demonstrated that the commercial maintained user interest throughout the video.

TikTok Ads: Powerful Visibility in Short Video Format

In TikTok campaigns, we delivered the commercial to users with a media setup suitable for the platform’s short video consumption habits.y bringing the communication centered on national team excitement to TikTok users, we aimed to support the visibility of the commercial and user interest toward the brand account

Key results:

  • Directing users to the Anpa Gross TikTok account was supported with a 0.39% CTR.
  • Users established longer-term contact with the commercial by achieving a 1.76% 6-second focused view rate.
  • The visibility of the commercial among TikTok users was increased.
  • The National Teams sponsorship communication was supported with a video campaign suitable for the platform.

Achieved Results

In the World Cup digital media campaign we implemented for Anpa Gross, we supported the National Teams sponsorship communication with strategies suitable for the user behaviors of different platforms

Broad reach and powerful first contact on Meta, video viewing depth on YouTube, and visibility and user action within the dynamic content stream on TikTok formed the multi-channel communication power of the campaign.

As Marker Groupe, we did not treat Anpa Gross’s sponsorship during the World Cup period merely as a commercial broadcast. By bringing together fan excitement, national team support, and platform-based digital media strategies, we transformed the brand message into a powerful digital experience.