Social Media
How Did We Generate Thousands of Leads in the Real Estate Sector?
Yuvam Başakşehir is a prestigious real estate brand that stands out with its modern housing projects located in one of Istanbul’s rapidly developing and high-investment-value areas. In line with its marketing objectives, it established a strategic collaboration with Marker Groupe to reach wider audiences, increase engagement with qualified potential customers, and accelerate project sales.
Challenges of the Campaign Process
The real estate sector is one of the most competitive industries in Turkey, where reaching the right target audience is critically important. In this competitive market, Yuvam Başakşehir needed a strong and multi-channel digital strategy to increase its digital visibility, build a highly qualified potential customer base, and maximize return on investment by using the marketing budget in the most efficient way.
Marker Groupe’s Approach
By thoroughly analyzing the digital behaviors of potential buyers and their platform-specific interaction habits, targeting and content structures were created specifically for Google and Meta campaigns.
On the Google side, keywords with high conversion potential were identified, and structures targeting niche searches such as “Project Name + Location” were set up. On the Meta side, the aim was to reach investment-oriented audiences through demographic, interest-based, and behavior-based segmentation.
Ad groups, creatives, and bidding strategies on both platforms were continuously optimized, prioritizing the content that delivered the highest engagement. Through smart budget management and low-cost reach strategies, conversion costs were kept at targeted levels.
Thanks to this holistic structure, both Google and Meta campaigns achieved high return rates, and the marketing budget was used with maximum efficiency.
Challenges of the Campaign Process
The real estate sector is one of the most competitive industries in Turkey, where reaching the right target audience is critically important. In this competitive market, Yuvam Başakşehir needed a strong and multi-channel digital strategy to increase its digital visibility, build a highly qualified potential customer base, and maximize return on investment by using the marketing budget in the most efficient way.
Marker Groupe’s Approach
By thoroughly analyzing the digital behaviors of potential buyers and their platform-specific interaction habits, targeting and content structures were created specifically for Google and Meta campaigns.
On the Google side, keywords with high conversion potential were identified, and structures targeting niche searches such as “Project Name + Location” were set up. On the Meta side, the aim was to reach investment-oriented audiences through demographic, interest-based, and behavior-based segmentation.
Ad groups, creatives, and bidding strategies on both platforms were continuously optimized, prioritizing the content that delivered the highest engagement. Through smart budget management and low-cost reach strategies, conversion costs were kept at targeted levels.
Thanks to this holistic structure, both Google and Meta campaigns achieved high return rates, and the marketing budget was used with maximum efficiency.
✅ Google Ads Strategy
Search Network Campaigns:
By using niche keywords, the brand appeared at the top of Google searches made by users looking for housing; high-intent traffic was attracted.
Display Network:
Brand awareness was increased by reaching a wide audience interested in real estate and lifestyle content through eye-catching visuals on various websites and apps.
Discovery Campaigns:
By being featured on platforms like Google Discover, YouTube homepage, and Gmail, the goal was to reach users in the relevant profile who were not actively searching.
Performance Max (PMax):
Maximum visibility and conversions were achieved through AI-supported ads across all Google surfaces (Search, Display, YouTube, Gmail, Maps).
Demand Gen Display Placements:
Audience-focused display campaigns were published in the following categories:
• Real Estate & Property
• Investment & Finance
• Portals similar to Sahibinden
• Economy news websites
Search Network Campaigns:
By using niche keywords, the brand appeared at the top of Google searches made by users looking for housing; high-intent traffic was attracted.
Display Network:
Brand awareness was increased by reaching a wide audience interested in real estate and lifestyle content through eye-catching visuals on various websites and apps.
Discovery Campaigns:
By being featured on platforms like Google Discover, YouTube homepage, and Gmail, the goal was to reach users in the relevant profile who were not actively searching.
Performance Max (PMax):
Maximum visibility and conversions were achieved through AI-supported ads across all Google surfaces (Search, Display, YouTube, Gmail, Maps).
Demand Gen Display Placements:
Audience-focused display campaigns were published in the following categories:
• Real Estate & Property
• Investment & Finance
• Portals similar to Sahibinden
• Economy news websites
The Google Ads campaigns we designed and meticulously managed for Yuvam Başakşehir as Marker Groupe achieved great success in reaching the targeted potential customer base and increasing the project’s digital visibility.
The record-breaking number of clicks and impressions, combined with a low-cost, high-efficiency strategy, once again demonstrated Marker Groupe’s deep expertise in digital marketing, its data-driven approach, and its strategic competence tailored specifically to the real estate sector.
✅ Meta Ads Strategy
The Meta advertising strategy, run in parallel with Google campaigns, was primarily designed around lead generation, messaging, and conversion optimizations. Strong engagement was achieved with the target audience through the platforms offered by Meta.
Lead Form Campaigns: A total of 2,061 forms were obtained. A successful cost-conversion balance was achieved with an average CPA of 50 TRY. The invalid lead rate was only around 7%. Additionally, 24 messaging conversations were initiated in these campaigns.
Web Conversion Campaigns: In these campaigns conducted via the landing page, all user interactions such as form submissions, WhatsApp message initiations, or calls were tracked as conversions. Users filled out 1,210 application forms via the website to request information. Additionally, 17 Meta forms, 107 WhatsApp messages, and 206 phone calls were generated through the website.
WhatsApp Messaging Campaigns: Conducted with the goal of quick conversion and direct communication, these campaigns initiated 1,982 WhatsApp conversations. The average CPA was 43 TRY. The invalid contact rate ranged between 8-10%. Also, 67 web forms and 6 additional Meta forms were obtained through these campaigns.
A strong engagement was achieved with a total of 2,061 leads, 1,210 website forms, 1,982 WhatsApp messages, and 206 phone calls.
High efficiency was attained on Meta with an average CPA between 43-50 TRY.
The Meta advertising strategy, run in parallel with Google campaigns, was primarily designed around lead generation, messaging, and conversion optimizations. Strong engagement was achieved with the target audience through the platforms offered by Meta.
Lead Form Campaigns: A total of 2,061 forms were obtained. A successful cost-conversion balance was achieved with an average CPA of 50 TRY. The invalid lead rate was only around 7%. Additionally, 24 messaging conversations were initiated in these campaigns.
Web Conversion Campaigns: In these campaigns conducted via the landing page, all user interactions such as form submissions, WhatsApp message initiations, or calls were tracked as conversions. Users filled out 1,210 application forms via the website to request information. Additionally, 17 Meta forms, 107 WhatsApp messages, and 206 phone calls were generated through the website.
WhatsApp Messaging Campaigns: Conducted with the goal of quick conversion and direct communication, these campaigns initiated 1,982 WhatsApp conversations. The average CPA was 43 TRY. The invalid contact rate ranged between 8-10%. Also, 67 web forms and 6 additional Meta forms were obtained through these campaigns.
A strong engagement was achieved with a total of 2,061 leads, 1,210 website forms, 1,982 WhatsApp messages, and 206 phone calls.
High efficiency was attained on Meta with an average CPA between 43-50 TRY.
The Right Strategy, Measurable Success
The Google and Meta campaign strategies we developed for Yuvam Başakşehir resulted in high engagement, low costs, and strong conversions through precise targeting, data-driven optimizations, and platform-specific creative approaches.
With over 144,000 clicks, millions of impressions, thousands of genuine potential customers, and measurable contributions to sales, the digital marketing goals were exceeded by a wide margin.
We once again proved that it is possible to harness the power of digital marketing with the right setups—even in a highly competitive sector like real estate.
The Google and Meta campaign strategies we developed for Yuvam Başakşehir resulted in high engagement, low costs, and strong conversions through precise targeting, data-driven optimizations, and platform-specific creative approaches.
With over 144,000 clicks, millions of impressions, thousands of genuine potential customers, and measurable contributions to sales, the digital marketing goals were exceeded by a wide margin.
We once again proved that it is possible to harness the power of digital marketing with the right setups—even in a highly competitive sector like real estate.