Hometex | A Successful Analysis and SEO Case Study

HOMETEX, one of the world’s most prestigious fairs in home textile, is an organization that brings together the national and international players of the sector in Istanbul.

Clients Challenge Before Joining Us:
  • Generating damaged pages regardless of site content,
  • The damaged pages produced have a multi-language structure,
  • Indexing of damaged pages produced by Google and loss of customer trust,
  • Data leak concerns.
Our Strategy

In order to analyze the entire structure of the hometex.com.tr domain in detail, we have planned the following business analysis stages;

  • To identify the elements that trigger the problem in the code structure,
  • Detecting harmful plugins after a detailed scan of the site,
  • Examining databases in case of data leakage,
  • Planning the business process focused on solving the identified problems.

After these works were completed, we took action to clean the pages produced on the site and to prevent the same problem from happening again.

Activities We Did For The Client:
  • We used 4 different tools for SEO analysis.
  • We have examined all the server files.
  • After our investigations, we detected 198 damaged files.
  • We fixed back-end and front-end issues caused by damaged files.
  • We cleaned the theme files and plugins that caused the vulnerability.
  • We cleaned all the damaged files.
  • We performed URL removals via Search Console for the generated page URLs.
  • After the URL removal process, we reported the videos that were not indexed in Search Console to Google and ensured that they were indexed.
  • We did keyword tracking, statistical analysis and reporting of website traffic with Google Search Console and Yandex Metrica.
  • We have prepared analysis and reports to make the site compliant with SEO guidelines.
  • We have measured and rearranged keyword density, diversity.
  • We made Title/Description/Keywords edits to fix the broken structure within the site.
  • We have organized the external links together with the website link structure.
  • It has been turned into a hassle-free website that users can use without worry.
  • Security vulnerabilities were closed and the brand’s concerns were resolved.
  • User visit time has been extended with back-end and front-end studies in line with the user experience.
  • Irrelevant pages in Google search results were cleaned and user confidence was restored.
  • In the following months of our study, organic traffic was increased.

To learn about the services provided by Marker Groupe, you can contact us via the  MarkerGroupe.com  website or via the e-mail address [email protected].