Campaign Success with Anpa Gross Multi-Channel Digital Advertising Strategy

As Marker Groupe, we implemented a multi-channel digital advertising strategy for Anpa Gross throughout June, encompassing Meta Ads, Google Ads, and TikTok Ads.

We made various brand messages—from product opportunities to special day communications, and seasonal campaigns to store announcements—visible across digital touchpoints where users are active

By addressing reach, traffic, video views, and engagement goals together in the campaign strategy, we positioned each platform according to its user behavior and strong performance areas.

Meta Ads: The Main Power of Traffic and Engagement

We centered on reach, traffic, and engagement goals in Facebook and Instagram campaigns. We brought product opportunities, special day communications, and seasonal campaign messages to social media users.

By supporting interest and location-based targeting with campaign-specific user segments, we aimed for the ad contents to reach the right audiences.

Key results:

  • Meta Ads accounted for 87.9% of total clicks.
  • A 1.96% CTR was achieved in the campaigns.
  • Meta Ads provided 60.8% of the total digital visibility.
  • High-performing creatives were prioritized throughout the campaign, supporting traffic and engagement performance.

With these results, Meta Ads became the main performance channel on the traffic and user engagement side of the campaign.

On the Google Ads side, we brought Anpa Gross’s campaign contents to users in video and discovery areas with YouTube and Demand Gen campaigns.

While focusing on video views and channel engagement in YouTube campaigns, we ensured brand messages were visible in Google’s various discovery areas with Demand Gen campaigns.

Key results:

  • An approximate 18% TrueView view rate was achieved in YouTube campaigns.
  • The viewing performance of video contents and their connection with users were supported.
  • The campaigns contributed to the growth of the Anpa Gross YouTube channel.
  • Google Ads accounted for 15.9% of the total digital visibility.

With the Google Ads strategy, we carried the campaign communication to video and discovery-oriented digital touchpoints without limiting it solely to search behavior

TikTok Ads: Broad Audience Reach with Short Video Contents

In TikTok campaigns, we delivered product opportunities, seasonal campaigns, and special day communications to users with ad structures suitable for the platform’s short video format.

In the campaign strategy, video visibility, brand awareness, and the connection users established with the campaign contents were prioritized over click performance.

Key results:

  • TikTok Ads accounted for 23.3% of the total digital visibility.
  • A 0.39% CTR was achieved across the campaign.
  • Delivering campaign messages to broad user audiences was supported.
  • Product and campaign communications were brought to TikTok users through short video formats.

TikTok Ads became a significant visibility channel, supporting Anpa Gross in reaching diverse user audiences with its campaign messages via short video contents.

Achieved Results

Through the multi-channel digital advertising strategy we executed throughout June, we connected Anpa Gross’s campaign communication with users across social media, video, and discovery spaces.

Performance indicators:

  • A 1.36% CTR was achieved across the campaign.
  • 60.8% of the total digital visibility was provided via Meta Ads.
  • TikTok Ads accounted for 23.3% of the total visibility.
  • Google Ads contributed 15.9% to the total visibility.
  • Meta Ads stood out in traffic and engagement performance by accounting for 87.9% of the total clicks.
  • An approximate 18% TrueView view rate was achieved in YouTube campaigns.

As Marker Groupe, rather than using every platform for the exact same goal, we positioned them according to the user behavior where they are strongest. With this approach, we created a holistic digital advertising strategy that made Anpa Gross’s product, campaign, and special day communications visible across various digital touchpoints; and supported traffic, views, and engagement goals all together.