A Strong Programmatic Advertising Success with Data Targeting for Atasun Optik

As Marker Groupe, we achieved remarkable success with the 10-day “Atasun Optik Summer Campaign”, which we executed for Atasun Optik—one of Turkey’s leading optical brands—once again demonstrating our expertise in digital marketing. This campaign played a strategic role in helping Atasun reach its summer season goals.

Challenges and Objectives

Atasun Optik aimed to increase brand awareness and boost sales in a highly competitive summer season. The main objectives were to reach a wide audience in a short campaign period, enhance engagement, and optimize return on investment. These goals presented critical challenges that needed to be addressed with accurate targeting strategies and impactful creative content.

Marker Groupe’s Approach and Strategy

At Marker Groupe, we developed a comprehensive, data-driven strategy centered around programmatic advertising formats with a strong focus on data targeting to help Atasun Optik achieve its objectives. The key elements of this strategy included:

Data Targeting: By analyzing demographic data, geographic information, device usage, and user behavior, we ensured precise and effective access to potential customers. This enabled us to deliver the right messages to Atasun’s target audience at the right time and in the right environment.

Comprehensive Targeting: We segmented potential customers based on gender, age group, socio-economic class, and device usage, ensuring that the most relevant content was shown to each segment.

Placement Strategy: By balancing placements across websites and mobile apps within the programmatic environment, we prioritized platforms that delivered high reach and engagement.

Continuous Optimization: Throughout the campaign, performance data was monitored in real time, allowing us to dynamically optimize the balance between impressions, clicks, and spending.

Achievements

Marker Groupe’s data-targeted programmatic advertising strategy led the “Atasun Optik Summer Campaign” to exceed expectations and deliver exceptional results:

Wide Reach and Engagement: Throughout the campaign, 1,428,607 impressions were served, reaching 814,846 individuals. A total of 6,745 clicks and a Click-Through Rate (CTR) of 0.47% were achieved, ensuring strong engagement with the target audience.

Performance Peak: On the campaign’s most successful day, a CTR of 1.18% and 1,908 clicks were recorded — concrete evidence of the accuracy of our targeting and the effectiveness of the creative content.

Audience Match Analysis: The high interest shown by male users (72.29%) and the 35–39 age group achieving the highest engagement rate (39.01%) reinforced the success of our segmentation strategy.

Mobile-Focused Success: 65% of impressions came from mobile devices. The high engagement observed particularly on high-end devices validated the precision of our mobile-centric programmatic strategy.

Strategic Placements: 75% of impressions occurred on websites, and 25% on apps. Premium website placements enhanced the brand’s prestige and enabled reliable, high-impact engagement with the target audience.

As Marker Groupe, the programmatic advertising campaign we developed for Atasun Optik stands as a powerful example of how effective data targeting can be in digital marketing. Our data-driven approach and ongoing optimization processes directly contributed to enhancing Atasun’s digital visibility and achieving its summer sales goals. This successful collaboration strengthens our commitment to achieving future successes with similar strategic executions.

To learn about the services provided by Marker Groupe, you can contact us via the  MarkerGroupe.com  website or via the e-mail address hello@markergroupe.com.