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Hepiyi Sigorta connected with viewers by utilizing Addressable TV technology during the Turkish National Team matches broadcast on TRT as part of the World Cup. The campaign, carried out in collaboration with Marker Groupe, combined the power of television’s wide reach with targeted and data-driven broadcasting technology. Part of a planned broadcast series throughout the World Cup group stage, the project stood out as a remarkable example of how brands can leverage next-generation television technologies in major sporting events.
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