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Damat Tween, as the Official Fashion Sponsor of the Turkish National Football Teams, reached viewers through Addressable TV technology during the National Team matches broadcast on TRT as part of the World Cup. The campaign, realized in collaboration with Marker Groupe, brought the brand’s strong connection with sports to the screens using next-generation broadcasting technologies. Implemented within the context of a major event like the World Cup, which reaches millions of viewers, the project stands out as a successful example of sports communication and data-driven television advertising.
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