Arifoglu | Strategic Success Story in Organic Growth with Shopify SEO Optimization

Our Strategy

A holistic strategy covering content, technical SEO, and off-site SEO was implemented on Arifoğlu’s Shopify-based website to increase organic performance, strengthen product-focused traffic, and create a flawless structure aligned with Google standards.

Our goal was to build an SEO architecture that both increased the brand’s market share and captured users closest to making a purchase.

Activities Carried Out for the Brand

Technical SEO and Site Structure Optimizations

    • Speed and crawlability improvements were made in line with Shopify’s internal configurations, achieving zero-error levels across all Core Web Vitals metrics.
    • To prevent user and authority loss caused by faulty pages, all 404 pages were redesigned and the user flow was strengthened with a “Featured Categories” module.
    • With the scans conducted across the site, a 95% error-free URL rate was achieved, raising the Health Score to 94.

    Content Strategy and Topical Authority Development

      • Shopify’s URL structure and tag system were optimized to classify content in a way that would strengthen topical authority.
      • Thanks to strategic content, organic traffic was directed to relevant product pages, and the brand’s topical authority in these categories was increased.
      • User demand for niche and trending products was analyzed, and content structures were created accordingly.

      Product-Focused Organic Traffic Growth

        • It was identified that users were entering not only the homepage but also strategic product pages directly. In this context, work was conducted specifically for frequently visited product pages. With these efforts, CTR rates increased by more than 15%.
          • High-quality backlinks were obtained from highly recognized and industry-authoritative sources.
          • A qualified backlink network, which is critically important for domain authority growth in Shopify sites, was established.
          • Anchor text diversity and link distribution were optimized to support natural growth.
          • This process strengthened both domain authority and rankings in competitive product areas.
          arifoglu seo case

          Results

          • In the last 3-month period, a 32% increase in organic traffic was achieved.
            (8.47K → 11.2K)
          • The Click-Through Rate (CTR) increased from 1.2% to 1.5%, resulting in a significant improvement in user engagement efficiency.
          • A 37% increase in desktop traffic was recorded.
          • The increase in product page entry traffic indicates that users are clearly finding the product they are searching for and that the brand is attracting an audience with strong purchase intent.
          • As a result of backlink efforts, a consistent upward momentum in domain authority was achieved, and the brand gained lasting ranking improvements in competitive product categories.
          • Visibility increased significantly thanks to content production and structuring in targeted product areas.
          • With technical SEO adjustments, the site began to be crawled by Google bots at high performance, reaching a Health Score of 94.
          Arifoglu Shopify SEO Optimizasyonu ile Organik Buyumede Stratejik Basari Hikayesi

          Overall Assessment

          Arifoğlu’s digital visibility has been elevated to a significant level not only in terms of traffic growth but also in user behavior, authority building, and conversion-focused traffic acquisition through the comprehensive SEO strategy implemented.

          From technical infrastructure to content production, from off-site SEO to user experience improvements, every step has created a sustainable foundation for growth and resulted in a holistic success that has strengthened Arifoğlu’s competitive power in the digital space.