The Meta (Facebook and Instagram) advertising campaigns conducted for Yuvam Başakşehir over a two-month period achieved impressive conversion results, surpassing the targeted performance with a budget of 50,000 TL. This initiative highlights how accurate audience targeting and effective optimization can directly contribute to sales conversions, showcasing the efficiency of digital marketing investments. Below, the campaign’s performance and results are detailed.

Campaign Objectives and Strategy

The primary goal of the campaign was to boost sales and enhance brand awareness by engaging with Yuvam Başakşehir’s potential customer base. To achieve this, strategies focused on three key channels for customer engagement were developed:

• Website Form Conversions: Conversion-focused campaigns were created to encourage potential customers to submit forms directly.
• WhatsApp Communication: Communication campaigns were launched via WhatsApp to enable direct interactions with the target audience.
• Lead Generation Campaigns: High-conversion lead campaigns were conducted to build an effective pool of leads by reaching the right audience.

Performance Metrics and Results

1. Website Form Conversions

• Total Forms Submitted: 101
• Cost per Form: 58.01 TL
• Outcome: A total of 101 forms were collected through the website at a highly reasonable cost per user. These forms served as a crucial source of high-quality leads, significantly contributing to the sales process for Yuvam Başakşehir.

2. WhatsApp Communication Conversions

• Total WhatsApp Conversations Initiated: 316
• Cost per Conversation: 32.89 TL
• Outcome: WhatsApp conversations proved effective in establishing trust and expediting the purchasing process by facilitating direct interaction with potential customers. This channel enabled high engagement at a low cost per user.

3. Lead Generation Campaign Performance

• Total Leads Collected: 603
• Cost per Lead: 27.87 TL
• Outcome: The data gathered through lead generation campaigns demonstrated the success of accurate targeting strategies in achieving low-cost, high-potential customer leads. This result provided a valuable pool of customers for Yuvam Başakşehir’s future sales strategies.

4. Conversion Rates and Sales Outcomes

• High-Quality Lead Ratio: 88%
• Units Sold: 10 apartments (each valued at approximately 6,500,000 TL)
• Outcome: 88% of the leads generated during the campaign were identified as high-quality, indicating effective audience targeting and strong conversion potential. Ultimately, these quality leads contributed to the sale of 10 apartments, each with an average value of 6,500,000 TL.

Overall Evaluation and Insights

This campaign was meticulously optimized to maximize efficiency within a limited budget. Accurate targeting, conversion-focused campaign management, and continuous optimizations allowed Yuvam Başakşehir to successfully reach its desired audience and transform its digital marketing investments directly into sales.

The campaign’s success demonstrated the high engagement and conversion potential of Meta platforms, particularly highlighting the role of direct communication channels in enhancing customer trust and satisfaction.

This initiative serves as a successful example for future campaign strategies and sales-oriented digital marketing solutions, illustrating how limited budgets can yield high performance through the strategic use of digital advertising platforms.

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