{"id":9412,"date":"2026-08-18T07:52:34","date_gmt":"2026-08-18T07:52:34","guid":{"rendered":"https:\/\/www.markergroupe.com\/?page_id=9412"},"modified":"2026-08-18T08:47:31","modified_gmt":"2026-08-18T08:47:31","slug":"damat-tweende-addressable-tv-kampanyalari-ile-gosterim-hedefinin-4-uzerine-ciktik","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/basari-hikayeleri\/damat-tweende-addressable-tv-kampanyalari-ile-gosterim-hedefinin-4-uzerine-ciktik\/","title":{"rendered":"Damat Tween\u2019de Addressable TV Kampanyalar\u0131 ile G\u00f6sterim Hedefinin %17,4 \u00dczerine \u00c7\u0131kt\u0131k"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}#gspb_row-id-gsbp-38de82c{margin-bottom:60px;padding-top:80px;padding-bottom:80px;}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px;}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}@media (max-width:999.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \"><strong>Damat Tween\u2019de Addressable TV Kampanyalar\u0131 ile G\u00f6sterim Hedefinin %17,4 \u00dczerine \u00c7\u0131kt\u0131k<\/strong><\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00fcnya Kupas\u0131 d\u00f6neminde Addressable TV ile elde edilen g\u00fc\u00e7l\u00fc performans\u0131n ard\u0131ndan Damat Tween\u2019in ekran ileti\u015fimini Daha 17 ve MasterChef yay\u0131nlar\u0131yla s\u00fcrd\u00fcrd\u00fck.<\/p>\n\n\n\n<h2 id=\"stratejimiz\" class=\"wp-block-heading\"><strong>Stratejimiz<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Damat Tween\u2019i izleyici ilgisinin yo\u011funla\u015ft\u0131\u011f\u0131 pop\u00fcler TV i\u00e7eriklerinde, yay\u0131n deneyimini kesintiye u\u011fratmadan g\u00f6r\u00fcn\u00fcr k\u0131lmay\u0131 hedefledik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcm yay\u0131nlarda ayn\u0131 kreatif kullan\u0131larak tutarl\u0131 bir marka ileti\u015fimi sa\u011flan\u0131rken, Addressable TV\u2019nin interaktif yap\u0131s\u0131yla ekran g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00f6l\u00e7\u00fclebilir kullan\u0131c\u0131 etkile\u015fimiyle destekledik.<\/p>\n\n\n\n<h2 id=\"kullanilan-reklam-formati\" class=\"wp-block-heading\"><strong>Kullan\u0131lan Reklam Format\u0131<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya kapsam\u0131nda Alt Bant &amp; Landing Page format\u0131n\u0131 kulland\u0131k.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yay\u0131n devam ederken ekran\u0131n alt b\u00f6l\u00fcm\u00fcnde konumlanan alt bant reklam\u0131yla Damat Tween\u2019i izleyicinin i\u00e7erikle etkile\u015fiminin s\u00fcrd\u00fc\u011f\u00fc anlarda g\u00f6r\u00fcn\u00fcr h\u00e2le getirdik. \u0130nteraktif reklam yap\u0131s\u0131 sayesinde izleyicilerin Landing Page\u2019e ge\u00e7i\u015f yapabilmesini sa\u011flayarak TV ekran\u0131ndaki marka temas\u0131n\u0131 \u00f6l\u00e7\u00fcmlenebilir bir deneyime d\u00f6n\u00fc\u015ft\u00fcrd\u00fck.<\/p>\n\n\n<style>#gspb_image-id-gsbp-815a93c img{vertical-align:top;}#gspb_image-id-gsbp-815a93c img{display:inline-block;box-sizing:border-box;max-width:100%;height:auto;}#gspb_image-id-gsbp-815a93c img{width:800px;}#gspb_image-id-gsbp-815a93c,#gspb_image-id-gsbp-815a93c img{height:auto;}@media (max-width:999.98px){#gspb_image-id-gsbp-815a93c,#gspb_image-id-gsbp-815a93c img{height:auto;}}@media (max-width:689.98px){#gspb_image-id-gsbp-815a93c,#gspb_image-id-gsbp-815a93c img{height:auto;}}@media (max-width:689.98px){#gspb_image-id-gsbp-815a93c,#gspb_image-id-gsbp-815a93c img{height:auto;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-815a93c\" id=\"gspb_image-id-gsbp-815a93c\"><img decoding=\"async\" src=\"https:\/\/www.markergroupe.com\/wp-content\/uploads\/2026\/08\/Damat-Tween-Case.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"800px\" height=\"1199\" title=\"\"><\/div>\n\n\n\n<h2 id=\"kampanya-performansi\" class=\"wp-block-heading\"><strong>Kampanya Performans\u0131<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya boyunca her iki programda da planlanan g\u00f6sterim hedeflerinin \u00fczerine \u00e7\u0131karken, izleyicilerin reklamla etkile\u015fimi de etkili seviyede ger\u00e7ekle\u015fti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Daha 17 yay\u0131nlar\u0131nda:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planlanan g\u00f6sterim hedefinin <strong>%25,6 \u00fczerine \u00e7\u0131k\u0131ld\u0131.<\/strong><\/li>\n\n\n\n<li>Reklam\u0131 g\u00f6ren izleyicilerin t\u0131klama oran\u0131 <strong>%0,97 CTR<\/strong> olarak ger\u00e7ekle\u015fti.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MasterChef yay\u0131nlar\u0131nda:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planlanan g\u00f6sterim hedefinin <strong>%9,2 \u00fczerine \u00e7\u0131k\u0131ld\u0131.<\/strong><\/li>\n\n\n\n<li>Reklam\u0131 g\u00f6ren izleyicilerin t\u0131klama oran\u0131 <strong>%1,05 CTR<\/strong> seviyesine ula\u015ft\u0131.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Her iki yay\u0131nda da hedeflenen g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn \u00fczerinde sonu\u00e7 elde edilirken, <strong>%1 seviyesine ula\u015fan etkile\u015fim oranlar\u0131<\/strong>, Addressable TV kampanyas\u0131n\u0131n yaln\u0131zca marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc de\u011fil, izleyiciyi aksiyona y\u00f6nlendirme a\u00e7\u0131s\u0131ndan da g\u00fc\u00e7l\u00fc bir performans ortaya koydu\u011funu g\u00f6sterdi.<\/p>\n\n\n<style>#gspb_image-id-gsbp-6cc90b2 img{vertical-align:top;}#gspb_image-id-gsbp-6cc90b2 img{display:inline-block;box-sizing:border-box;max-width:100%;height:auto;}#gspb_image-id-gsbp-6cc90b2 img{width:800px;}#gspb_image-id-gsbp-6cc90b2,#gspb_image-id-gsbp-6cc90b2 img{height:auto;}@media (max-width:999.98px){#gspb_image-id-gsbp-6cc90b2,#gspb_image-id-gsbp-6cc90b2 img{height:auto;}}@media (max-width:689.98px){#gspb_image-id-gsbp-6cc90b2,#gspb_image-id-gsbp-6cc90b2 img{height:auto;}}@media (max-width:689.98px){#gspb_image-id-gsbp-6cc90b2,#gspb_image-id-gsbp-6cc90b2 img{height:auto;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-6cc90b2\" id=\"gspb_image-id-gsbp-6cc90b2\"><img decoding=\"async\" src=\"https:\/\/www.markergroupe.com\/wp-content\/uploads\/2026\/08\/Damat-Tween-Case2.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"800px\" height=\"1144\" title=\"\"><\/div>\n\n\n\n<h2 id=\"guclu-gorunurluk-olculebilir-etkilesim\" class=\"wp-block-heading\"><strong>G\u00fc\u00e7l\u00fc G\u00f6r\u00fcn\u00fcrl\u00fck, \u00d6l\u00e7\u00fclebilir Etkile\u015fim<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya genelinde planlanan g\u00f6sterim hedefini %17,4 oran\u0131nda a\u015farken, yakla\u015f\u0131k %1,01 CTR elde ettik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00fcnya Kupas\u0131 ileti\u015fiminin ard\u0131ndan Daha 17 ve MasterChef gibi y\u00fcksek izleyici ilgisine sahip i\u00e7eriklerle devam eden \u00e7al\u0131\u015fma, Damat Tween\u2019in b\u00fcy\u00fck ekrandaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc g\u00fc\u00e7lendirirken izleyici etkile\u015fimini de \u00f6l\u00e7\u00fclebilir h\u00e2le getirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elde edilen sonu\u00e7larla Addressable TV\u2019nin premium marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ile dijital \u00f6l\u00e7\u00fcmlemeyi bir araya getiren g\u00fc\u00e7l\u00fc bir ileti\u015fim modeli oldu\u011funu bir kez daha ortaya koyduk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya Kupas\u0131 d\u00f6neminde Addressable TV ile elde edilen g\u00fc\u00e7l\u00fc performans\u0131n ard\u0131ndan Damat Tween\u2019in ekran ileti\u015fimini Daha 17 ve MasterChef yay\u0131nlar\u0131yla s\u00fcrd\u00fcrd\u00fck. Stratejimiz Damat Tween\u2019i izleyici ilgisinin yo\u011funla\u015ft\u0131\u011f\u0131 pop\u00fcler TV i\u00e7eriklerinde, yay\u0131n deneyimini kesintiye u\u011fratmadan g\u00f6r\u00fcn\u00fcr k\u0131lmay\u0131 hedefledik. T\u00fcm yay\u0131nlarda ayn\u0131 kreatif kullan\u0131larak tutarl\u0131 bir marka ileti\u015fimi sa\u011flan\u0131rken, Addressable TV\u2019nin interaktif yap\u0131s\u0131yla ekran g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00f6l\u00e7\u00fclebilir kullan\u0131c\u0131 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9042,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-9412","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/9412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=9412"}],"version-history":[{"count":2,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/9412\/revisions"}],"predecessor-version":[{"id":9443,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/9412\/revisions\/9443"}],"up":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/9042"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=9412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}