{"id":9301,"date":"2026-07-23T11:38:16","date_gmt":"2026-07-23T11:38:16","guid":{"rendered":"https:\/\/www.markergroupe.com\/?page_id=9301"},"modified":"2026-07-23T11:38:21","modified_gmt":"2026-07-23T11:38:21","slug":"deniz-feneri-dernegi-advanced-tv-ve-dooh-ile-bayram-iletisimini-guclendirdi","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/basari-hikayeleri\/deniz-feneri-dernegi-advanced-tv-ve-dooh-ile-bayram-iletisimini-guclendirdi\/","title":{"rendered":"Deniz Feneri Derne\u011fi, Advanced TV ve DOOH ile Bayram \u0130leti\u015fimini G\u00fc\u00e7lendirdi"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}#gspb_row-id-gsbp-38de82c{margin-bottom:60px;padding-top:80px;padding-bottom:80px;}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px;}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}@media (max-width:999.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \"><strong><strong><strong><strong><strong>Deniz Feneri Derne\u011fi, Advanced TV ve DOOH ile Bayram \u0130leti\u015fimini G\u00fc\u00e7lendirdi<\/strong><\/strong><\/strong><\/strong><\/strong><\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Deniz Feneri Derne\u011fi, Kurban Bayram\u0131 d\u00f6nemine \u00f6zel haz\u0131rlad\u0131\u011f\u0131 <strong>&#8220;Kurbanla G\u00fcl\u00fcmset&#8221;<\/strong> kampanyas\u0131n\u0131 <strong>Advanced TV (Addressable)<\/strong> ve <strong>Dijital A\u00e7\u0131k Hava (DOOH)<\/strong> reklam \u00e7\u00f6z\u00fcmleriyle hedef kitlesiyle bulu\u015fturdu.<br><br><strong>Marker Groupe<\/strong> olarak, televizyon ve dijital a\u00e7\u0131k hava mecralar\u0131n\u0131 entegre bir medya stratejisiyle planlayarak kampanya mesaj\u0131n\u0131n hem ev i\u00e7i ekranlarda hem de \u015fehir i\u00e7indeki y\u00fcksek etkile\u015fim noktalar\u0131nda g\u00fc\u00e7l\u00fc bir g\u00f6r\u00fcn\u00fcrl\u00fck kazanmas\u0131n\u0131 sa\u011flad\u0131k.&nbsp;<\/p>\n\n\n\n<h2 id=\"advanced-tv-ile-televizyon-ekranlarinda-olcumlenebilir-etki\" class=\"wp-block-heading\"><strong>Advanced TV ile Televizyon Ekranlar\u0131nda \u00d6l\u00e7\u00fcmlenebilir Etki&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Advanced TV (Addressable) taraf\u0131nda kampanya; <strong>TRT 1, TRT Spor, ATV ve A Haber<\/strong> kanallar\u0131nda alt bant ve landing page format\u0131yla yay\u0131na al\u0131nd\u0131. Bu yap\u0131 sayesinde Deniz Feneri Derne\u011fi\u2019nin \u201cKurbanla G\u00fcl\u00fcmset\u201d mesaj\u0131, televizyon izleme deneyimini b\u00f6lmeden hedef kitleyle bulu\u015ftu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6ne \u00e7\u0131kan sonu\u00e7lar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kampanya genelinde planlanan g\u00f6sterimin yakla\u015f\u0131k <strong>%6,91 \u00fczerine \u00e7\u0131k\u0131ld\u0131<\/strong>.<\/li>\n\n\n\n<li>Toplam CTR yakla\u015f\u0131k <strong>%0,99<\/strong> seviyesinde ger\u00e7ekle\u015fti.<\/li>\n\n\n\n<li>TRT 1 yay\u0131n\u0131nda yakla\u015f\u0131k <strong>%19 daha y\u00fcksek g\u00f6sterim performans\u0131<\/strong> elde edildi.<\/li>\n\n\n\n<li>En y\u00fcksek CTR performans\u0131 <strong>%1,11 ile TRT 1<\/strong> kanal\u0131nda ger\u00e7ekle\u015fti.<\/li>\n\n\n\n<li>A Haber taraf\u0131nda da <strong>%1,06 CTR<\/strong> ile g\u00fc\u00e7l\u00fc bir etkile\u015fim performans\u0131 sa\u011fland\u0131.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu sonu\u00e7lar, Advanced TV yay\u0131nlar\u0131n\u0131n yaln\u0131zca g\u00f6r\u00fcn\u00fcrl\u00fck de\u011fil, kullan\u0131c\u0131 aksiyonu taraf\u0131nda da kampanya ileti\u015fimini destekledi\u011fini g\u00f6sterdi.<\/p>\n\n\n<style>#gspb_image-id-gsbp-8bc2f26 img{object-fit:fill;}#gspb_image-id-gsbp-8bc2f26 img{vertical-align:top;}#gspb_image-id-gsbp-8bc2f26 img{display:inline-block;box-sizing:border-box;max-width:100%;height:auto;}#gspb_image-id-gsbp-8bc2f26 img{width:800px;}#gspb_image-id-gsbp-8bc2f26,#gspb_image-id-gsbp-8bc2f26 img{height:auto;}@media (max-width:999.98px){#gspb_image-id-gsbp-8bc2f26,#gspb_image-id-gsbp-8bc2f26 img{height:auto;}}@media (max-width:689.98px){#gspb_image-id-gsbp-8bc2f26,#gspb_image-id-gsbp-8bc2f26 img{height:auto;}}@media (max-width:689.98px){#gspb_image-id-gsbp-8bc2f26,#gspb_image-id-gsbp-8bc2f26 img{height:auto;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-8bc2f26\" id=\"gspb_image-id-gsbp-8bc2f26\"><img decoding=\"async\" src=\"https:\/\/www.markergroupe.com\/wp-content\/uploads\/2026\/05\/Deniz-feneri-dernegi-advancedtv.webp\" data-src=\"\" alt=\"Deniz-feneri-dernegi-advancedtv\" loading=\"lazy\" width=\"800px\" height=\"979\" title=\"\"><\/div>\n\n\n\n<h2 id=\"dooh-sehir-ici-hareketlilikte-yuksek-temas-alani\" class=\"wp-block-heading\"><strong>DOOH: \u015eehir \u0130\u00e7i Hareketlilikte Y\u00fcksek Temas Alan\u0131<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">DOOH taraf\u0131nda kampanya; \u0130stanbul\u2019un y\u00fcksek trafik ve yaya hareketlili\u011fine sahip noktalar\u0131nda dijital ekranlar \u00fczerinden yay\u0131na al\u0131nd\u0131. Altunizade, Bak\u0131rk\u00f6y, Be\u015fikta\u015f, Kad\u0131k\u00f6y, Sar\u0131yer, \u015ei\u015fli, Sultanahmet ve \u00dcsk\u00fcdar gibi lokasyonlarla kampanya mesaj\u0131n\u0131n \u015fehir i\u00e7inde g\u00fc\u00e7l\u00fc bir g\u00f6r\u00fcn\u00fcrl\u00fck kazanmas\u0131 sa\u011fland\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6ne \u00e7\u0131kan sonu\u00e7lar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kad\u0131n ve erkek hedef kitle da\u011f\u0131l\u0131m\u0131 yakla\u015f\u0131k <strong>%50 &#8211; %50<\/strong> seviyesinde dengeli ger\u00e7ekle\u015fti.<\/li>\n\n\n\n<li>En y\u00fcksek insan g\u00f6sterimi sa\u011flayan lokasyonlar aras\u0131nda <strong>Be\u015fikta\u015f &#8211; Ortak\u00f6y Meydan, Bak\u0131rk\u00f6y \u0130stanbul Caddesi ve Sultanahmet Meydan<\/strong> \u00f6ne \u00e7\u0131kt\u0131.<\/li>\n\n\n\n<li>Bu \u00fc\u00e7 lokasyon, toplam insan g\u00f6sterimlerinin yakla\u015f\u0131k <strong>%44\u2019\u00fcn\u00fc<\/strong> olu\u015fturdu.<\/li>\n\n\n\n<li>Ara\u00e7 t\u00fcr\u00fc baz\u0131nda otomobil temaslar\u0131 yakla\u015f\u0131k <strong>%85 pay<\/strong> ile \u00f6ne \u00e7\u0131kt\u0131.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yap\u0131 sayesinde kampanya mesaj\u0131 yaln\u0131zca dijital ekranlarda g\u00f6r\u00fcn\u00fcr olmad\u0131; g\u00fcn i\u00e7inde farkl\u0131 lokasyonlardan ge\u00e7en geni\u015f kitlelerle tekrar eden, g\u00fc\u00e7l\u00fc bir a\u00e7\u0131k hava ileti\u015fimine d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n\n\n<style>#gspb_image-id-gsbp-34c8621 img{vertical-align:top;}#gspb_image-id-gsbp-34c8621 img{display:inline-block;box-sizing:border-box;max-width:100%;height:auto;}#gspb_image-id-gsbp-34c8621 img{width:800px;}#gspb_image-id-gsbp-34c8621,#gspb_image-id-gsbp-34c8621 img{height:auto;}@media (max-width:999.98px){#gspb_image-id-gsbp-34c8621,#gspb_image-id-gsbp-34c8621 img{height:auto;}}@media (max-width:689.98px){#gspb_image-id-gsbp-34c8621,#gspb_image-id-gsbp-34c8621 img{height:auto;}}@media (max-width:689.98px){#gspb_image-id-gsbp-34c8621,#gspb_image-id-gsbp-34c8621 img{height:auto;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-34c8621\" id=\"gspb_image-id-gsbp-34c8621\"><img decoding=\"async\" src=\"https:\/\/www.markergroupe.com\/wp-content\/uploads\/2026\/07\/Resim1.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"800px\" height=\"367\" title=\"\"><\/div>\n\n\n\n<h2 id=\"elde-edilen-sonuclar\" class=\"wp-block-heading\"><strong>Elde Edilen Sonu\u00e7lar<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Deniz Feneri Derne\u011fi i\u00e7in y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz bu \u00e7al\u0131\u015fma, <strong>Advanced TV ve DOOH reklam \u00e7\u00f6z\u00fcmlerinin birlikte kullan\u0131ld\u0131\u011f\u0131 \u00e7ok kanall\u0131 bir bayram ileti\u015fimi<\/strong> olarak konumland\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advanced TV taraf\u0131nda planlanan g\u00f6sterimin \u00fczerine \u00e7\u0131kan yay\u0131n performans\u0131 ve g\u00fc\u00e7l\u00fc CTR sonu\u00e7lar\u0131 elde edilirken; DOOH taraf\u0131nda \u0130stanbul\u2019un y\u00fcksek hareketlili\u011fe sahip lokasyonlar\u0131nda dengeli kitle da\u011f\u0131l\u0131m\u0131 ve g\u00fc\u00e7l\u00fc \u015fehir i\u00e7i temas sa\u011fland\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marker Groupe olarak Deniz Feneri Derne\u011fi\u2019nin \u201cKurbanla G\u00fcl\u00fcmset\u201d kampanyas\u0131n\u0131; televizyon ekranlar\u0131, \u015fehir i\u00e7i dijital a\u00e7\u0131k hava alanlar\u0131 ve veri odakl\u0131 medya stratejisiyle destekleyerek bayram d\u00f6neminde g\u00fc\u00e7l\u00fc bir marka ileti\u015fimine d\u00f6n\u00fc\u015ft\u00fcrd\u00fck.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Deniz Feneri Derne\u011fi, Kurban Bayram\u0131 d\u00f6nemine \u00f6zel haz\u0131rlad\u0131\u011f\u0131 &#8220;Kurbanla G\u00fcl\u00fcmset&#8221; kampanyas\u0131n\u0131 Advanced TV (Addressable) ve Dijital A\u00e7\u0131k Hava (DOOH) reklam \u00e7\u00f6z\u00fcmleriyle hedef kitlesiyle bulu\u015fturdu. Marker Groupe olarak, televizyon ve dijital a\u00e7\u0131k hava mecralar\u0131n\u0131 entegre bir medya stratejisiyle planlayarak kampanya mesaj\u0131n\u0131n hem ev i\u00e7i ekranlarda hem de \u015fehir i\u00e7indeki y\u00fcksek etkile\u015fim noktalar\u0131nda g\u00fc\u00e7l\u00fc bir g\u00f6r\u00fcn\u00fcrl\u00fck kazanmas\u0131n\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-9301","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/9301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=9301"}],"version-history":[{"count":1,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/9301\/revisions"}],"predecessor-version":[{"id":9304,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/9301\/revisions\/9304"}],"up":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3454"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=9301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}