{"id":9075,"date":"2026-07-03T15:49:28","date_gmt":"2026-07-03T15:49:28","guid":{"rendered":"https:\/\/www.markergroupe.com\/?page_id=9075"},"modified":"2026-07-03T15:49:31","modified_gmt":"2026-07-03T15:49:31","slug":"anpa-gross-cok-kanalli-dijital-reklam-stratejisi-ile-kampanya-basarisi","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/basari-hikayeleri\/anpa-gross-cok-kanalli-dijital-reklam-stratejisi-ile-kampanya-basarisi\/","title":{"rendered":"Anpa Gross \u00c7ok Kanall\u0131 Dijital Reklam Stratejisi ile Kampanya Ba\u015far\u0131s\u0131\u00a0"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 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(max-width:689.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \"><strong><strong><strong><strong>Anpa Gross \u00c7ok Kanall\u0131 Dijital Reklam Stratejisi ile Kampanya Ba\u015far\u0131s\u0131\u00a0<\/strong><\/strong><\/strong><\/strong><\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Marker Groupe olarak Anpa Gross i\u00e7in Haziran ay\u0131 boyunca Meta Ads, Google Ads ve TikTok Ads&#8217;i kapsayan \u00e7ok kanall\u0131 bir dijital reklam stratejisi hayata ge\u00e7irdik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcr\u00fcn f\u0131rsatlar\u0131ndan \u00f6zel g\u00fcn ileti\u015fimlerine, d\u00f6nemsel kampanyalardan ma\u011faza duyurular\u0131na kadar farkl\u0131 marka mesajlar\u0131n\u0131 kullan\u0131c\u0131lar\u0131n aktif oldu\u011fu dijital temas noktalar\u0131nda g\u00f6r\u00fcn\u00fcr k\u0131ld\u0131k.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya stratejisinde eri\u015fim, trafik, video izlenme ve etkile\u015fim hedeflerini birlikte ele alarak her platformu kendi kullan\u0131c\u0131 davran\u0131\u015f\u0131na ve g\u00fc\u00e7l\u00fc oldu\u011fu performans alan\u0131na g\u00f6re konumland\u0131rd\u0131k.<\/p>\n\n\n\n<h2 id=\"meta-ads-trafik-ve-etkilesimin-ana-gucu\" class=\"wp-block-heading\"><strong><strong><strong><strong>Meta Ads: Trafik ve Etkile\u015fimin Ana G\u00fcc\u00fc<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook ve Instagram kampanyalar\u0131nda eri\u015fim, trafik ve etkile\u015fim hedeflerini merkeze ald\u0131k. \u00dcr\u00fcn f\u0131rsatlar\u0131n\u0131, \u00f6zel g\u00fcn ileti\u015fimlerini ve d\u00f6nemsel kampanya mesajlar\u0131n\u0131 sosyal medya kullan\u0131c\u0131lar\u0131yla bulu\u015fturduk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lgi alan\u0131 ve lokasyon bazl\u0131 hedeflemeleri kampanyaya \u00f6zel kullan\u0131c\u0131 segmentleriyle destekleyerek reklam i\u00e7eriklerinin do\u011fru kitlelerle temas etmesini hedefledik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00d6ne \u00e7\u0131kan sonu\u00e7lar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meta Ads, toplam t\u0131klamalar\u0131n <strong>%87,9&#8217;unu<\/strong> olu\u015fturdu.<\/li>\n\n\n\n<li>Kampanyalarda <strong>%1,96 CTR<\/strong> elde edildi.<\/li>\n\n\n\n<li>Meta Ads, toplam dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn <strong>%60,8&#8217;ini<\/strong> sa\u011flad\u0131.<\/li>\n\n\n\n<li>Y\u00fcksek performans g\u00f6steren kreatifler kampanya s\u00fcresince \u00f6nceliklendirilerek trafik ve etkile\u015fim performans\u0131 desteklendi.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu sonu\u00e7larla Meta Ads, kampanyan\u0131n trafik ve kullan\u0131c\u0131 etkile\u015fimi taraf\u0131ndaki ana performans kanal\u0131 oldu.<\/p>\n\n\n\n<h2 id=\"google-ads-video-izlenme-ve-kesif-odakli-gorunurluk\" class=\"wp-block-heading\"><strong><strong><strong>Google Ads: Video \u0130zlenme ve Ke\u015fif Odakl\u0131 G\u00f6r\u00fcn\u00fcrl\u00fck<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads taraf\u0131nda YouTube ve Demand Gen kampanyalar\u0131yla Anpa Gross&#8217;un kampanya i\u00e7eriklerini video ve ke\u015fif alanlar\u0131nda kullan\u0131c\u0131larla bulu\u015fturduk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube kampanyalar\u0131nda video izlenme ve kanal etkile\u015fimine odaklan\u0131rken, Demand Gen kampanyalar\u0131yla marka mesajlar\u0131n\u0131n Google&#8217;\u0131n farkl\u0131 ke\u015fif alanlar\u0131nda g\u00f6r\u00fcn\u00fcr olmas\u0131n\u0131 sa\u011flad\u0131k.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00d6ne \u00e7\u0131kan sonu\u00e7lar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube kampanyalar\u0131nda yakla\u015f\u0131k <strong>%18<\/strong> TrueView g\u00f6r\u00fcnt\u00fcleme oran\u0131 elde edildi.<\/li>\n\n\n\n<li>Video i\u00e7eriklerinin izlenme performans\u0131 ve kullan\u0131c\u0131larla kurdu\u011fu temas desteklendi.<\/li>\n\n\n\n<li>Kampanyalar, Anpa Gross YouTube kanal\u0131n\u0131n b\u00fcy\u00fcmesine katk\u0131 sa\u011flad\u0131.<\/li>\n\n\n\n<li>Google Ads, toplam dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn <strong>%15,9<\/strong>&#8216;unu olu\u015fturdu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads stratejisiyle kampanya ileti\u015fimini yaln\u0131zca arama davran\u0131\u015f\u0131yla s\u0131n\u0131rlamadan video ve ke\u015fif odakl\u0131 dijital temas noktalar\u0131na ta\u015f\u0131d\u0131k.<\/p>\n\n\n\n<h2 id=\"tiktok-ads-kisa-video-icerikleriyle-genis-kitle-erisimi\" class=\"wp-block-heading\"><strong><strong><strong>TikTok Ads: K\u0131sa Video \u0130\u00e7erikleriyle Geni\u015f Kitle Eri\u015fimi<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok kampanyalar\u0131nda \u00fcr\u00fcn f\u0131rsatlar\u0131n\u0131, d\u00f6nemsel kampanyalar\u0131 ve \u00f6zel g\u00fcn ileti\u015fimlerini platformun k\u0131sa video format\u0131na uygun reklam kurgular\u0131yla kullan\u0131c\u0131larla bulu\u015fturduk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya stratejisinde t\u0131klama performans\u0131ndan \u00e7ok video g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, marka fark\u0131ndal\u0131\u011f\u0131 ve kullan\u0131c\u0131lar\u0131n kampanya i\u00e7erikleriyle kurdu\u011fu temas \u00f6nceliklendirildi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00d6ne \u00e7\u0131kan sonu\u00e7lar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok Ads, toplam dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn <strong>%23,3&#8217;\u00fcn\u00fc<\/strong> olu\u015fturdu.<\/li>\n\n\n\n<li>Kampanya genelinde <strong>%0,39 CTR<\/strong> elde edildi.<\/li>\n\n\n\n<li>Kampanya mesajlar\u0131n\u0131n geni\u015f kullan\u0131c\u0131 kitleleriyle bulu\u015fmas\u0131 desteklendi.<\/li>\n\n\n\n<li>\u00dcr\u00fcn ve kampanya ileti\u015fimleri k\u0131sa video formatlar\u0131yla TikTok kullan\u0131c\u0131lar\u0131na ta\u015f\u0131nd\u0131.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok Ads, Anpa Gross&#8217;un kampanya mesajlar\u0131n\u0131n k\u0131sa video i\u00e7erikleri \u00fczerinden farkl\u0131 kullan\u0131c\u0131 kitlelerine ula\u015fmas\u0131n\u0131 destekleyen \u00f6nemli bir g\u00f6r\u00fcn\u00fcrl\u00fck kanal\u0131 oldu.<\/p>\n\n\n\n<h2 id=\"elde-edilen-sonuclar\" class=\"wp-block-heading\"><strong><strong><strong>Elde Edilen Sonu\u00e7lar<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Haziran ay\u0131 boyunca y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz \u00e7ok kanall\u0131 dijital reklam stratejisiyle Anpa Gross&#8217;un kampanya ileti\u015fimini sosyal medya, video ve ke\u015fif alanlar\u0131nda kullan\u0131c\u0131larla bulu\u015fturduk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Performans g\u00f6stergeleri:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kampanya genelinde <strong>%1,36 CTR<\/strong> elde edildi.<\/li>\n\n\n\n<li>Toplam dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn <strong>%60,8&#8217;i Meta Ads<\/strong> \u00fczerinden sa\u011fland\u0131.<\/li>\n\n\n\n<li><strong>TikTok Ads, toplam g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn %23,3&#8217;\u00fcn\u00fc<\/strong> olu\u015fturdu.<\/li>\n\n\n\n<li><strong>Google Ads, toplam g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe %15,9 oran\u0131nda<\/strong> katk\u0131 sa\u011flad\u0131.<\/li>\n\n\n\n<li>Meta Ads, toplam t\u0131klamalar\u0131n <strong>%87,9&#8217;unu<\/strong> olu\u015fturarak trafik ve etkile\u015fim performans\u0131nda \u00f6ne \u00e7\u0131kt\u0131.<\/li>\n\n\n\n<li>YouTube kampanyalar\u0131nda yakla\u015f\u0131k <strong>%18 TrueView g\u00f6r\u00fcnt\u00fcleme oran\u0131na<\/strong> ula\u015f\u0131ld\u0131.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Marker Groupe olarak her platformu ayn\u0131 hedef do\u011frultusunda kullanmak yerine, g\u00fc\u00e7l\u00fc oldu\u011fu kullan\u0131c\u0131 davran\u0131\u015f\u0131na g\u00f6re konumland\u0131rd\u0131k. Bu yakla\u015f\u0131mla Anpa Gross&#8217;un \u00fcr\u00fcn, kampanya ve \u00f6zel g\u00fcn ileti\u015fimlerini farkl\u0131 dijital temas noktalar\u0131nda g\u00f6r\u00fcn\u00fcr k\u0131lan; trafik, izlenme ve etkile\u015fim hedeflerini birlikte destekleyen b\u00fct\u00fcnsel bir dijital reklam stratejisi olu\u015fturduk..<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marker Groupe olarak Anpa Gross i\u00e7in Haziran ay\u0131 boyunca Meta Ads, Google Ads ve TikTok Ads&#8217;i kapsayan \u00e7ok kanall\u0131 bir dijital reklam stratejisi hayata ge\u00e7irdik. \u00dcr\u00fcn f\u0131rsatlar\u0131ndan \u00f6zel g\u00fcn ileti\u015fimlerine, d\u00f6nemsel kampanyalardan ma\u011faza duyurular\u0131na kadar farkl\u0131 marka mesajlar\u0131n\u0131 kullan\u0131c\u0131lar\u0131n aktif oldu\u011fu dijital temas noktalar\u0131nda g\u00f6r\u00fcn\u00fcr k\u0131ld\u0131k. Kampanya stratejisinde eri\u015fim, trafik, video izlenme ve etkile\u015fim hedeflerini [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-9075","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/9075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=9075"}],"version-history":[{"count":0,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/9075\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3454"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=9075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}