{"id":9062,"date":"2026-07-03T15:21:46","date_gmt":"2026-07-03T15:21:46","guid":{"rendered":"https:\/\/www.markergroupe.com\/?page_id=9062"},"modified":"2026-07-03T15:41:20","modified_gmt":"2026-07-03T15:41:20","slug":"anpa-grossun-dunya-kupasi-reklam-filminde-maksimum-dijital-gorunurluk","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/basari-hikayeleri\/anpa-grossun-dunya-kupasi-reklam-filminde-maksimum-dijital-gorunurluk\/","title":{"rendered":"Anpa Gross\u2019un D\u00fcnya Kupas\u0131 Reklam Filminde Maksimum Dijital G\u00f6r\u00fcn\u00fcrl\u00fck"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}#gspb_row-id-gsbp-38de82c{margin-bottom:60px;padding-top:80px;padding-bottom:80px;}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px;}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}@media (max-width:999.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \"><strong><strong><strong>Anpa Gross\u2019un D\u00fcnya Kupas\u0131 Reklam Filminde Maksimum Dijital G\u00f6r\u00fcn\u00fcrl\u00fck<\/strong><\/strong><\/strong><\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Milli Tak\u0131mlar Resmi Sponsoru Anpa Gross, D\u00fcnya Kupas\u0131 d\u00f6nemine \u00f6zel haz\u0131rlad\u0131\u011f\u0131 reklam filmiyle milli tak\u0131m heyecan\u0131n\u0131, taraftar ruhunu ve destek mesaj\u0131n\u0131 dijital d\u00fcnyaya ta\u015f\u0131d\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marker Groupe olarak reklam filmini Meta, Google ve TikTok reklam ekosistemlerinde farkl\u0131 kullan\u0131c\u0131 davran\u0131\u015flar\u0131na ve platform dinamiklerine uygun kampanya stratejileriyle yay\u0131na ald\u0131k.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Temel hedefimiz; <\/strong>Anpa Gross&#8217;un Milli Tak\u0131mlar sponsorlu\u011fu ileti\u015fiminin dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc g\u00fc\u00e7lendirmek, reklam filminin geni\u015f kitlelerle bulu\u015fmas\u0131n\u0131 sa\u011flamak ve marka mesaj\u0131n\u0131 her platformun kullan\u0131c\u0131 deneyimine uygun \u015fekilde desteklemekti<\/p>\n\n\n\n<h2 id=\"meta-ads-genis-kitlelerle-guclu-ilk-temas\" class=\"wp-block-heading\"><strong><strong><strong>Meta Ads: Geni\u015f Kitlelerle G\u00fc\u00e7l\u00fc \u0130lk Temas<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meta kampanyalar\u0131nda reklam filmini Facebook ve Instagram kullan\u0131c\u0131lar\u0131yla bulu\u015fturduk. D\u00fcnya Kupas\u0131 d\u00f6nemindeki y\u00fcksek ilgiyi Anpa Gross&#8217;un Milli Tak\u0131mlar sponsorlu\u011fu ileti\u015fimiyle bir araya getirerek marka mesaj\u0131n\u0131n sosyal medya ak\u0131\u015f\u0131nda g\u00fc\u00e7l\u00fc bir g\u00f6r\u00fcn\u00fcrl\u00fck kazanmas\u0131n\u0131 hedefledik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"one-cikan-sonuclar\"><strong><strong><strong>\u00d6ne \u00e7\u0131kan sonu\u00e7lar:<\/strong><\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yakla\u015f\u0131k <strong>%75 eri\u015fim\/g\u00f6sterim oran\u0131<\/strong> ile geni\u015f bir kullan\u0131c\u0131 kitlesine ula\u015f\u0131ld\u0131.<\/li>\n\n\n\n<li><strong>%54,40 \u00fc\u00e7 saniyelik video g\u00f6r\u00fcnt\u00fcleme oran\u0131<\/strong> ile kullan\u0131c\u0131lar\u0131n dikkati ilk saniyelerde yakaland\u0131.<\/li>\n\n\n\n<li>Milli tak\u0131m heyecan\u0131 ve taraftar ruhunu \u00f6ne \u00e7\u0131karan reklam filmi, Facebook ve Instagram ak\u0131\u015f\u0131nda g\u00fc\u00e7l\u00fc bir marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne d\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc<\/li>\n<\/ul>\n\n\n<style>.gs-video{position:relative;}.gs-video-wrapper{position:relative;height:inherit;max-width:100%}.gs-video-header{text-align:center}.gs-video-header .gs-video-header-title{font-size:24px;line-height:1.3;font-weight:700;margin:0 0 15px}.gs-video-header .gs-video-header-description{font-size:16px;line-height:1.5;margin:0 0 25px}.gs-video video{display:block}.gs-video .gs-video-element,.gs-video .gs-video-wrapper iframe{width:100%;height:100%;object-fit:cover;border:0;}.gs-video .gs-video-wrapper iframe{aspect-ratio:16 \/ 9;display:block}.gs-video-overlay{position:absolute;left:0;top:0;width:100%;height:100%;z-index:3;background-color:rgba(0,0,0,.1);background-size:cover;background-position:center;background-repeat:no-repeat;cursor:pointer}.gs-video-overlay .gs-overlay-color{position:absolute;left:0;top:0;width:100%;height:100%;z-index:2}.gs-video-overlay:hover .gs-play-icon{opacity:1}.gs-video-popup .slbContentOuter{width:100%;max-width:1000px}.gs-video-popup .slbContentOuter .slbContent iframe,.gs-video-popup .slbContentOuter .slbContent video{width:100%;height:100%;object-fit:cover;}.gs-video-popup .slbContentOuter .slbContent iframe{aspect-ratio:16 \/ 9}.gs-video-popup .slbCloseBtn{font-size:30px;width:40px;height:40px;line-height:40px;right:0;top:-50px}#gs-video-gsbp-44c3b3c .gs-video-wrapper{width:850px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-video gs-video youtube gspb_video-id-gsbp-44c3b3c\" id=\"gs-video-gsbp-44c3b3c\"><div class=\"gs-video-wrapper\" itemscope><iframe class=\"gs-video-element\" data-src=\"https:\/\/youtu.be\/n__TyePf3yM?si=kCMEFs3wBt2V99cI\" data-provider=\"youtube\" data-autoplay=\"false\" data-playsinline=\"false\" data-controls=\"true\" data-loop=\"false\" data-mute=\"false\" data-overlay=\"false\" data-lightbox=\"false\" data-modestbranding=\"false\" data-suggested=\"true\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h2 id=\"google-ads-izleyici-ilgisini-koruyan-video-stratejisi\" class=\"wp-block-heading\"><strong><strong>Google Ads: \u0130zleyici \u0130lgisini Koruyan Video Stratejisi<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube kampanyalar\u0131nda reklam filminin yaln\u0131zca g\u00f6r\u00fcnt\u00fclenmesine de\u011fil, kullan\u0131c\u0131lar\u0131n i\u00e7erikle daha uzun s\u00fcre temas kurmas\u0131na odakland\u0131k. Anpa Gross&#8217;un Milli Tak\u0131mlar sponsorlu\u011fu mesaj\u0131n\u0131 video izleme deneyimini merkeze alan bir kampanya stratejisiyle destekledik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00d6ne \u00e7\u0131kan sonu\u00e7lar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kampanya genelinde <strong>%24,89 etkile\u015fim oran\u0131na<\/strong> ula\u015f\u0131ld\u0131.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lar\u0131n <strong>%30,79&#8217;u videonun %25&#8217;ini<\/strong> izledi.<\/li>\n\n\n\n<li>\u0130zleyicilerin <strong>%22,17&#8217;si videonun yar\u0131s\u0131na<\/strong> ula\u015ft\u0131.<\/li>\n\n\n\n<li><strong>%17,67&#8217;lik izleyici kitlesi videonun %75&#8217;ini<\/strong> tamamlad\u0131.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lar\u0131n <strong>%14,69&#8217;u reklam filminin tamam\u0131n\u0131<\/strong> izledi.<\/li>\n\n\n\n<li>\u0130zleme performans\u0131, reklam filminin kullan\u0131c\u0131 ilgisini video boyunca korudu\u011funu g\u00f6sterdi.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"tiktok-ads-kisa-video-formatinda-guclu-gorunurluk\" class=\"wp-block-heading\"><strong><strong>TikTok Ads: K\u0131sa Video Format\u0131nda G\u00fc\u00e7l\u00fc G\u00f6r\u00fcn\u00fcrl\u00fck<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok kampanyalar\u0131nda reklam filmini platformun k\u0131sa video t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131na uygun bir medya kurgusuyla kullan\u0131c\u0131larla bulu\u015fturduk. Milli tak\u0131m heyecan\u0131n\u0131 merkeze alan ileti\u015fimi TikTok kullan\u0131c\u0131lar\u0131na ta\u015f\u0131yarak reklam filminin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve marka hesab\u0131na y\u00f6nelik kullan\u0131c\u0131 ilgisini desteklemeyi hedefledik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00d6ne \u00e7\u0131kan sonu\u00e7lar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>%0,39 CTR<\/strong> ile kullan\u0131c\u0131lar\u0131n Anpa Gross TikTok hesab\u0131na y\u00f6nelmesi desteklendi.<\/li>\n\n\n\n<li><strong>%1,76 oran\u0131nda 6 saniyelik odaklanm\u0131\u015f g\u00f6r\u00fcnt\u00fcleme<\/strong> elde edilerek kullan\u0131c\u0131lar\u0131n reklam filmiyle daha uzun s\u00fcre temas kurmas\u0131 sa\u011fland\u0131.<\/li>\n\n\n\n<li>Reklam filminin TikTok kullan\u0131c\u0131lar\u0131 aras\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131r\u0131ld\u0131.<\/li>\n\n\n\n<li>Milli Tak\u0131mlar sponsorlu\u011fu ileti\u015fimi, platforma uygun video kampanyas\u0131yla desteklendi.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"elde-edilen-sonuclar\" class=\"wp-block-heading\"><strong><strong>Elde Edilen Sonu\u00e7lar<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Anpa Gross i\u00e7in hayata ge\u00e7irdi\u011fimiz D\u00fcnya Kupas\u0131 dijital medya kampanyas\u0131nda, Milli Tak\u0131mlar sponsorlu\u011fu ileti\u015fimini farkl\u0131 platformlar\u0131n kullan\u0131c\u0131 davran\u0131\u015flar\u0131na uygun stratejilerle destekledik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta&#8217;da geni\u015f eri\u015fim ve g\u00fc\u00e7l\u00fc ilk temas, YouTube&#8217;da video izleme derinli\u011fi, TikTok&#8217;ta ise dinamik i\u00e7erik ak\u0131\u015f\u0131 i\u00e7erisindeki g\u00f6r\u00fcn\u00fcrl\u00fck ve kullan\u0131c\u0131 aksiyonu kampanyan\u0131n \u00e7ok kanall\u0131 ileti\u015fim g\u00fcc\u00fcn\u00fc olu\u015fturdu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marker Groupe olarak Anpa Gross&#8217;un D\u00fcnya Kupas\u0131 d\u00f6nemindeki sponsorlu\u011funu yaln\u0131zca bir reklam filmi yay\u0131n\u0131 olarak ele almad\u0131k. Taraftar heyecan\u0131n\u0131, milli tak\u0131m deste\u011fini ve platform bazl\u0131 dijital medya stratejilerini bir araya getirerek marka mesaj\u0131n\u0131 g\u00fc\u00e7l\u00fc bir dijital deneyime d\u00f6n\u00fc\u015ft\u00fcrd\u00fck.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Milli Tak\u0131mlar Resmi Sponsoru Anpa Gross, D\u00fcnya Kupas\u0131 d\u00f6nemine \u00f6zel haz\u0131rlad\u0131\u011f\u0131 reklam filmiyle milli tak\u0131m heyecan\u0131n\u0131, taraftar ruhunu ve destek mesaj\u0131n\u0131 dijital d\u00fcnyaya ta\u015f\u0131d\u0131. Marker Groupe olarak reklam filmini Meta, Google ve TikTok reklam ekosistemlerinde farkl\u0131 kullan\u0131c\u0131 davran\u0131\u015flar\u0131na ve platform dinamiklerine uygun kampanya stratejileriyle yay\u0131na ald\u0131k. Temel hedefimiz; Anpa Gross&#8217;un Milli Tak\u0131mlar sponsorlu\u011fu ileti\u015fiminin dijital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-9062","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/9062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=9062"}],"version-history":[{"count":0,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/9062\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3454"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=9062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}