{"id":8894,"date":"2026-07-01T15:39:22","date_gmt":"2026-07-01T15:39:22","guid":{"rendered":"https:\/\/www.markergroupe.com\/?page_id=8894"},"modified":"2026-07-02T08:29:11","modified_gmt":"2026-07-02T08:29:11","slug":"damat-tween-dunya-kupasinda-addressable-tv-ile-premium-marka-deneyimi-yaratti","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/basari-hikayeleri\/damat-tween-dunya-kupasinda-addressable-tv-ile-premium-marka-deneyimi-yaratti\/","title":{"rendered":"Damat Tween, D\u00fcnya Kupas\u0131\u2019nda Addressable TV ile Premium Marka Deneyimi Yaratt\u0131"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}#gspb_row-id-gsbp-38de82c{margin-bottom:60px;padding-top:80px;padding-bottom:80px;}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px;}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}@media (max-width:999.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \"><strong>Damat Tween, D\u00fcnya Kupas\u0131\u2019nda Addressable TV ile Premium Marka Deneyimi Yaratt\u0131<\/strong><\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<h2 id=\"stratejimiz\" class=\"wp-block-heading\"><strong>Stratejimiz<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Milli Futbol Tak\u0131mlar\u0131 Resmi Moda Sponsoru Damat Tween, D\u00fcnya Kupas\u0131 d\u00f6neminde futbol heyecan\u0131n\u0131n en y\u00fcksek oldu\u011fu anlarda izleyicilerle bulu\u015fmak amac\u0131yla Addressable TV reklam \u00e7\u00f6z\u00fcmlerini kampanya stratejisine dahil etti. T\u00fcrkiye\u2019nin oynad\u0131\u011f\u0131 3 kar\u015f\u0131la\u015fma \u00f6zelinde hayata ge\u00e7irilen bu \u00e7al\u0131\u015fma ile marka, canl\u0131 ma\u00e7 atmosferinde hedef kitlesiyle g\u00fc\u00e7l\u00fc bir temas kurma f\u0131rsat\u0131 yakalad\u0131. Marker Groupe olarak, markan\u0131n premium alg\u0131s\u0131n\u0131 koruyan, yay\u0131n deneyimini kesintiye u\u011fratmadan g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flayan ve izleyiciyi etkile\u015fime y\u00f6nlendiren bir kampanya kurgusu hayata ge\u00e7irdik.<\/p>\n\n\n\n<h2 id=\"projenin-amaci\" class=\"wp-block-heading\"><strong><strong>Projenin Amac\u0131<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00fcnya Kupas\u0131 ma\u00e7lar\u0131, y\u00fcksek izlenme ilgisi ve g\u00fc\u00e7l\u00fc duygusal ba\u011f yaratan yap\u0131s\u0131yla markalar i\u00e7in \u00f6nemli bir ileti\u015fim f\u0131rsat\u0131 sunar. Damat Tween i\u00e7in hedefimiz; futbol atmosferinin yaratt\u0131\u011f\u0131 yo\u011fun ilgiyi marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne d\u00f6n\u00fc\u015ft\u00fcrmek, izleyicinin dikkatini do\u011fru anda yakalamak ve dijital etkile\u015fimi destekleyen bir reklam deneyimi olu\u015fturmakt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu do\u011frultuda kampanya, T\u00fcrkiye\u2019nin oynad\u0131\u011f\u0131 kar\u015f\u0131la\u015fmalar s\u0131ras\u0131nda yay\u0131na al\u0131narak markan\u0131n izleyici dikkatinin en y\u00fcksek oldu\u011fu anlarda hedef kitleyle g\u00fc\u00e7l\u00fc ve ba\u011flamsal bir temas kurmas\u0131 sa\u011fland\u0131.<\/p>\n\n\n\n<h2 id=\"kullanilan-reklam-formati\" class=\"wp-block-heading\"><strong><strong>Kullan\u0131lan Reklam Format\u0131<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya kapsam\u0131nda <strong>Alt Bant &amp; Landing Page<\/strong> format\u0131 kullan\u0131ld\u0131. Alt bant reklam modeli sayesinde Damat Tween mesaj\u0131, yay\u0131n ak\u0131\u015f\u0131n\u0131 b\u00f6lmeden izleyicinin ekran\u0131nda konumland\u0131r\u0131ld\u0131. Bu yap\u0131, televizyonun y\u00fcksek eri\u015fim g\u00fcc\u00fcn\u00fc dijital etkile\u015fim imkan\u0131yla birle\u015ftirerek markaya hem g\u00f6r\u00fcn\u00fcrl\u00fck hem de aksiyon odakl\u0131 bir ileti\u015fim alan\u0131 sundu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Landing page y\u00f6nlendirmesiyle izleyicilerin kampanya mesaj\u0131yla daha fazla etkile\u015fime ge\u00e7ebilece\u011fi ikinci bir temas noktas\u0131 olu\u015fturuldu<\/p>\n\n\n<style>.gs-video{position:relative;}.gs-video-wrapper{position:relative;height:inherit;max-width:100%}.gs-video-header{text-align:center}.gs-video-header .gs-video-header-title{font-size:24px;line-height:1.3;font-weight:700;margin:0 0 15px}.gs-video-header .gs-video-header-description{font-size:16px;line-height:1.5;margin:0 0 25px}.gs-video video{display:block}.gs-video .gs-video-element,.gs-video .gs-video-wrapper iframe{width:100%;height:100%;object-fit:cover;border:0;}.gs-video .gs-video-wrapper iframe{aspect-ratio:16 \/ 9;display:block}.gs-video-overlay{position:absolute;left:0;top:0;width:100%;height:100%;z-index:3;background-color:rgba(0,0,0,.1);background-size:cover;background-position:center;background-repeat:no-repeat;cursor:pointer}.gs-video-overlay .gs-overlay-color{position:absolute;left:0;top:0;width:100%;height:100%;z-index:2}.gs-video-overlay:hover .gs-play-icon{opacity:1}.gs-video-popup .slbContentOuter{width:100%;max-width:1000px}.gs-video-popup .slbContentOuter .slbContent iframe,.gs-video-popup .slbContentOuter .slbContent video{width:100%;height:100%;object-fit:cover;}.gs-video-popup .slbContentOuter .slbContent iframe{aspect-ratio:16 \/ 9}.gs-video-popup .slbCloseBtn{font-size:30px;width:40px;height:40px;line-height:40px;right:0;top:-50px}#gs-video-gsbp-44c3b3c .gs-video-wrapper{width:850px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-video gs-video youtube gspb_video-id-gsbp-44c3b3c\" id=\"gs-video-gsbp-44c3b3c\"><div class=\"gs-video-wrapper\" itemscope><iframe class=\"gs-video-element\" data-src=\"https:\/\/youtu.be\/Lx8j0nHM1Uk?si=UNcqIvJXN7j6fXfg\" data-provider=\"youtube\" data-autoplay=\"false\" data-playsinline=\"false\" data-controls=\"true\" data-loop=\"false\" data-mute=\"false\" data-overlay=\"false\" data-lightbox=\"false\" data-modestbranding=\"false\" data-suggested=\"true\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Damat Tween Advanced TV projemizi ve farkl\u0131 reklam teknolojileriyle hayata ge\u00e7irdi\u011fimiz yarat\u0131c\u0131 marka \u00e7al\u0131\u015fmalar\u0131n\u0131 ke\u015ffetmek i\u00e7in <strong><a href=\"https:\/\/www.markergroupe.com\/tr\/showcase\/\">Showcase sayfam\u0131za<\/a><\/strong> g\u00f6z at\u0131n!<\/p>\n\n\n\n<h2 id=\"kampanya-kurgusu\" class=\"wp-block-heading\"><strong>Kampanya Kurgusu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Damat Tween reklamlar\u0131, D\u00fcnya Kupas\u0131 kapsam\u0131nda T\u00fcrkiye ma\u00e7lar\u0131n\u0131n yay\u0131nland\u0131\u011f\u0131 d\u00f6nemlerde konumland\u0131r\u0131ld\u0131. Avustralya &#8211; T\u00fcrkiye, T\u00fcrkiye &#8211; Paraguay ve T\u00fcrkiye &#8211; ABD ma\u00e7lar\u0131 \u00fczerinden ilerleyen yay\u0131n plan\u0131, markan\u0131n canl\u0131 ma\u00e7 esnas\u0131nda izleyiciyle bulu\u015fmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu sayede marka mesaj\u0131 yaln\u0131zca g\u00f6r\u00fcn\u00fcr olmakla kalmad\u0131; izleyicinin ilgisinin en y\u00fcksek oldu\u011fu i\u00e7erik ak\u0131\u015f\u0131 i\u00e7inde, do\u011fal ve dikkat \u00e7ekici bir \u015fekilde konumland\u0131.<\/p>\n\n\n<style>#gspb_image-id-gsbp-58ae6cb img{vertical-align:top;}#gspb_image-id-gsbp-58ae6cb img{display:inline-block;box-sizing:border-box;max-width:100%;height:auto;}#gspb_image-id-gsbp-58ae6cb img{width:850px;}@media (max-width:689.98px){#gspb_image-id-gsbp-58ae6cb img{width:850px;}}#gspb_image-id-gsbp-58ae6cb,#gspb_image-id-gsbp-58ae6cb img{height:auto;}@media (max-width:999.98px){#gspb_image-id-gsbp-58ae6cb,#gspb_image-id-gsbp-58ae6cb img{height:auto;}}@media (max-width:689.98px){#gspb_image-id-gsbp-58ae6cb,#gspb_image-id-gsbp-58ae6cb img{height:auto;}}@media (max-width:689.98px){#gspb_image-id-gsbp-58ae6cb,#gspb_image-id-gsbp-58ae6cb img{height:auto;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-58ae6cb\" id=\"gspb_image-id-gsbp-58ae6cb\"><img decoding=\"async\" src=\"https:\/\/www.markergroupe.com\/wp-content\/uploads\/2026\/07\/Damat-Tween-Dunya-Kupasinda-Addressable-TV-ile-Premium-Marka-Deneyimi-Yaratti-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"850\" height=\"1429\" title=\"\"><\/div>\n\n\n\n<h2 id=\"performans-sonuclari\" class=\"wp-block-heading\"><strong>Performans Sonu\u00e7lar\u0131<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Damat Tween D\u00fcnya Kupas\u0131 Addressable TV kampanyas\u0131, planlanan g\u00f6sterim hedefinin \u00fczerine \u00e7\u0131karak g\u00fc\u00e7l\u00fc bir yay\u0131n performans\u0131 sergiledi. Kampanya genelinde, planlanan g\u00f6sterim hedefinin <strong>%9,04 \u00fczerinde<\/strong> g\u00f6sterim sa\u011fland\u0131. Bu sonu\u00e7, markan\u0131n D\u00fcnya Kupas\u0131 d\u00f6nemindeki y\u00fcksek ilgi ortam\u0131nda beklenenin \u00fczerinde g\u00f6r\u00fcn\u00fcrl\u00fck elde etti\u011fini g\u00f6sterdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya, etkile\u015fim performans\u0131nda da hedeflerin \u00fczerine \u00e7\u0131kt\u0131. Kampanya genelinde %0,40 CTR hedeflenirken, yay\u0131n sonunda<strong> %0,56 CTR<\/strong> elde edildi. B\u00f6ylece hedef CTR de\u011feri <strong>%40 oran\u0131nda a\u015f\u0131l\u0131rken<\/strong>, kampanya yaln\u0131zca g\u00f6r\u00fcn\u00fcrl\u00fck de\u011fil; etkile\u015fim a\u00e7\u0131s\u0131ndan da g\u00fc\u00e7l\u00fc bir performans sergiledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Canl\u0131 ma\u00e7 atmosferi, do\u011fru yay\u0131n zamanlamas\u0131, dikkat \u00e7ekici alt bant reklam format\u0131 ve kullan\u0131c\u0131y\u0131 etkile\u015fime y\u00f6nlendiren landing page kurgusu sayesinde Damat Tween; D\u00fcnya Kupas\u0131 d\u00f6neminde izleyiciyle etkili ve \u00f6l\u00e7\u00fcmlenebilir bir temas kurmay\u0131 ba\u015fard\u0131.<\/p>\n\n\n\n<h2 id=\"degerlendirme\" class=\"wp-block-heading\"><strong>De\u011ferlendirme<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Damat Tween i\u00e7in hayata ge\u00e7irilen bu Addressable TV \u00e7al\u0131\u015fmas\u0131, spor yay\u0131nlar\u0131n\u0131n y\u00fcksek ilgi potansiyelini marka ileti\u015fimiyle ba\u015far\u0131l\u0131 \u015fekilde bir araya getirdi. Yay\u0131n ak\u0131\u015f\u0131n\u0131 kesintiye u\u011fratmayan alt bant format\u0131 ve etkile\u015fimi destekleyen landing page kurgusu, markan\u0131n premium duru\u015funu korurken kullan\u0131c\u0131yla daha g\u00fc\u00e7l\u00fc bir ba\u011f kurmas\u0131na katk\u0131 sa\u011flad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marker Groupe olarak, Damat Tween\u2019in D\u00fcnya Kupas\u0131 d\u00f6nemindeki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc yaln\u0131zca bir reklam yay\u0131n\u0131 olmaktan \u00e7\u0131kar\u0131p, izleyici ilgisini merkeze alan \u00f6l\u00e7\u00fcmlenebilir bir marka deneyimine d\u00f6n\u00fc\u015ft\u00fcrd\u00fck.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Stratejimiz Milli Futbol Tak\u0131mlar\u0131 Resmi Moda Sponsoru Damat Tween, D\u00fcnya Kupas\u0131 d\u00f6neminde futbol heyecan\u0131n\u0131n en y\u00fcksek oldu\u011fu anlarda izleyicilerle bulu\u015fmak amac\u0131yla Addressable TV reklam \u00e7\u00f6z\u00fcmlerini kampanya stratejisine dahil etti. T\u00fcrkiye\u2019nin oynad\u0131\u011f\u0131 3 kar\u015f\u0131la\u015fma \u00f6zelinde hayata ge\u00e7irilen bu \u00e7al\u0131\u015fma ile marka, canl\u0131 ma\u00e7 atmosferinde hedef kitlesiyle g\u00fc\u00e7l\u00fc bir temas kurma f\u0131rsat\u0131 yakalad\u0131. Marker Groupe olarak, markan\u0131n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-8894","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/8894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=8894"}],"version-history":[{"count":0,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/8894\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3454"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=8894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}