{"id":8880,"date":"2026-07-01T15:17:53","date_gmt":"2026-07-01T15:17:53","guid":{"rendered":"https:\/\/www.markergroupe.com\/?page_id=8880"},"modified":"2026-07-23T13:34:10","modified_gmt":"2026-07-23T13:34:10","slug":"hepiyi-sigorta-dunya-kupasi-yayinlarinda-addressable-tv-ile-izleyiciyle-bulustu","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/basari-hikayeleri\/hepiyi-sigorta-dunya-kupasi-yayinlarinda-addressable-tv-ile-izleyiciyle-bulustu\/","title":{"rendered":"Hepiyi Sigorta, D\u00fcnya Kupas\u0131 Yay\u0131nlar\u0131nda Addressable TV ile \u0130zleyiciyle Bulu\u015ftu"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}#gspb_row-id-gsbp-38de82c{margin-bottom:60px;padding-top:80px;padding-bottom:80px;}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px;}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}@media (max-width:999.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \"><strong>Hepiyi Sigorta, D\u00fcnya Kupas\u0131 Yay\u0131nlar\u0131nda Addressable TV ile \u0130zleyiciyle Bulu\u015ftu<\/strong><\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<h2 id=\"stratejimiz\" class=\"wp-block-heading\"><strong>Stratejimiz<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hepiyi Sigorta, D\u00fcnya Kupas\u0131 kapsam\u0131nda TRT ekranlar\u0131nda yay\u0131nlanan Paraguay \u2013 T\u00fcrkiye, Avusturya \u2013 T\u00fcrkiye ve T\u00fcrkiye \u2013 ABD kar\u015f\u0131la\u015fmalar\u0131nda Addressable TV reklam \u00e7\u00f6z\u00fcmlerini tercih ederek milyonlarca izleyiciyle bulu\u015ftu. Marker Groupe olarak, markan\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131ran, yay\u0131n deneyimini kesintiye u\u011fratmayan ve televizyonun y\u00fcksek eri\u015fim g\u00fcc\u00fcnden maksimum verim sa\u011flayan bir kampanya kurgusu hayata ge\u00e7irdik.<\/p>\n\n\n\n<h2 id=\"projenin-amaci\" class=\"wp-block-heading\"><strong><strong>Projenin Amac\u0131<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00fcnya Kupas\u0131 gibi milyonlarca ki\u015finin ayn\u0131 anda takip etti\u011fi organizasyonlar, markalar i\u00e7in y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flayan \u00f6nemli ileti\u015fim alanlar\u0131 sunmaktad\u0131r. Hepiyi Sigorta i\u00e7in hedefimiz; Milli Tak\u0131m ma\u00e7lar\u0131n\u0131n y\u00fcksek izlenme potansiyelinden faydalanarak marka bilinirli\u011fini art\u0131rmak, yay\u0131n deneyimini bozmadan izleyiciyle bulu\u015fmak ve televizyon reklamc\u0131l\u0131\u011f\u0131n\u0131 daha \u00f6l\u00e7\u00fclebilir hale getiren Addressable TV teknolojisinin sundu\u011fu avantajlardan yararlanmakt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu do\u011frultuda kampanya, T\u00fcrkiye Milli Tak\u0131m\u0131 kar\u015f\u0131la\u015fmalar\u0131 s\u0131ras\u0131nda yay\u0131na al\u0131narak markan\u0131n en y\u00fcksek izlenme anlar\u0131nda izleyiciyle bulu\u015fmas\u0131 sa\u011fland\u0131.<\/p>\n\n\n<style>#gspb_image-id-gsbp-1eec417 img{vertical-align:top;}#gspb_image-id-gsbp-1eec417 img{display:inline-block;box-sizing:border-box;max-width:100%;height:auto;}#gspb_image-id-gsbp-1eec417 img{width:850px;}#gspb_image-id-gsbp-1eec417,#gspb_image-id-gsbp-1eec417 img{height:auto;}@media (max-width:999.98px){#gspb_image-id-gsbp-1eec417,#gspb_image-id-gsbp-1eec417 img{height:auto;}}@media (max-width:689.98px){#gspb_image-id-gsbp-1eec417,#gspb_image-id-gsbp-1eec417 img{height:auto;}}@media (max-width:689.98px){#gspb_image-id-gsbp-1eec417,#gspb_image-id-gsbp-1eec417 img{height:auto;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-1eec417\" id=\"gspb_image-id-gsbp-1eec417\"><img decoding=\"async\" src=\"https:\/\/www.markergroupe.com\/wp-content\/uploads\/2026\/07\/Hepiyi-Sigorta-Dunya-Kupasi-Yayinlarinda-Addressable-TV-ile-Izleyiciyle-Bulustu.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"850\" height=\"733\" title=\"\"><\/div>\n\n\n<style>.gs-video{position:relative;}.gs-video-wrapper{position:relative;height:inherit;max-width:100%}.gs-video-header{text-align:center}.gs-video-header .gs-video-header-title{font-size:24px;line-height:1.3;font-weight:700;margin:0 0 15px}.gs-video-header .gs-video-header-description{font-size:16px;line-height:1.5;margin:0 0 25px}.gs-video video{display:block}.gs-video .gs-video-element,.gs-video .gs-video-wrapper iframe{width:100%;height:100%;object-fit:cover;border:0;}.gs-video .gs-video-wrapper iframe{aspect-ratio:16 \/ 9;display:block}.gs-video-overlay{position:absolute;left:0;top:0;width:100%;height:100%;z-index:3;background-color:rgba(0,0,0,.1);background-size:cover;background-position:center;background-repeat:no-repeat;cursor:pointer}.gs-video-overlay .gs-overlay-color{position:absolute;left:0;top:0;width:100%;height:100%;z-index:2}.gs-video-overlay:hover .gs-play-icon{opacity:1}.gs-video-popup .slbContentOuter{width:100%;max-width:1000px}.gs-video-popup .slbContentOuter .slbContent iframe,.gs-video-popup .slbContentOuter .slbContent video{width:100%;height:100%;object-fit:cover;}.gs-video-popup .slbContentOuter .slbContent iframe{aspect-ratio:16 \/ 9}.gs-video-popup .slbCloseBtn{font-size:30px;width:40px;height:40px;line-height:40px;right:0;top:-50px}#gs-video-gsbp-3b36d68 .gs-video-wrapper{width:850px;}<\/style>\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Hepiyi Sigorta Advanced TV projemizi ve farkl\u0131 reklam teknolojileriyle hayata ge\u00e7irdi\u011fimiz yarat\u0131c\u0131 marka \u00e7al\u0131\u015fmalar\u0131n\u0131 ke\u015ffetmek i\u00e7in <a href=\"https:\/\/www.markergroupe.com\/tr\/showcase\/\"><strong>Showcase sayfam\u0131za<\/strong><\/a> g\u00f6z at\u0131n!<\/p>\n\n\n\n<h2 id=\"kullanilan-reklam-formati\" class=\"wp-block-heading\"><strong><strong>Kullan\u0131lan Reklam Format\u0131<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya kapsam\u0131nda Alt Bant &amp; Landing Page reklam format\u0131 kullan\u0131ld\u0131. Alt bant reklam modeli sayesinde Hepiyi Sigorta&#8217;n\u0131n mesaj\u0131, yay\u0131n ak\u0131\u015f\u0131n\u0131 kesintiye u\u011fratmadan ekran \u00fczerinde g\u00f6r\u00fcn\u00fcrl\u00fck kazand\u0131. Landing Page entegrasyonu ise izleyicilere kampanya hakk\u0131nda daha fazla bilgi alabilecekleri ek bir temas noktas\u0131 sundu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yap\u0131, televizyonun y\u00fcksek eri\u015fim g\u00fcc\u00fcn\u00fc dijital etkile\u015fim imk\u00e2n\u0131yla bir araya getirerek markaya hem g\u00f6r\u00fcn\u00fcrl\u00fck hem de kullan\u0131c\u0131 etkile\u015fimi a\u00e7\u0131s\u0131ndan \u00f6nemli avantaj sa\u011flad\u0131.<\/p>\n\n\n\n<h2 id=\"kampanya-kurgusu\" class=\"wp-block-heading\"><strong>Kampanya Kurgusu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hepiyi Sigorta reklamlar\u0131, D\u00fcnya Kupas\u0131 kapsam\u0131nda yay\u0131nlanan Paraguay \u2013 T\u00fcrkiye, Avusturya \u2013 T\u00fcrkiye ve T\u00fcrkiye \u2013 ABD kar\u015f\u0131la\u015fmalar\u0131nda yay\u0131nland\u0131. Ma\u00e7 yay\u0131nlar\u0131 s\u0131ras\u0131nda ger\u00e7ekle\u015ftirilen reklam g\u00f6sterimleriyle marka, izleyici ilgisinin en yo\u011fun oldu\u011fu anlarda do\u011fal ve dikkat \u00e7ekici bir \u015fekilde ekranlarda yer ald\u0131.<\/p>\n\n\n\n<h2 id=\"performans-sonuclari\" class=\"wp-block-heading\"><strong>Performans Sonu\u00e7lar\u0131<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hepiyi Sigorta D\u00fcnya Kupas\u0131 Addressable TV kampanyas\u0131, planlanan performans hedeflerinin \u00fczerine \u00e7\u0131karak ba\u015far\u0131l\u0131 bir yay\u0131n s\u00fcreci ger\u00e7ekle\u015ftirdi. Kampanya genelinde planlanan g\u00f6sterim hedefi <strong>%38 <\/strong>oran\u0131nda a\u015f\u0131l\u0131rken, marka D\u00fcnya Kupas\u0131 yay\u0131nlar\u0131nda beklenenin \u00fczerinde g\u00f6r\u00fcn\u00fcrl\u00fck elde etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Etkile\u015fim performans\u0131nda da g\u00fc\u00e7l\u00fc sonu\u00e7lar elde edilen kampanyada, %0,40 CTR hedeflenirken yay\u0131n sonunda <strong>%0,86 CTR<\/strong> oran\u0131na ula\u015f\u0131ld\u0131. B\u00f6ylece hedeflenen CTR performans\u0131 yakla\u015f\u0131k <strong>%115<\/strong> oran\u0131nda a\u015f\u0131l\u0131rken, kampanya Addressable TV reklamc\u0131l\u0131\u011f\u0131nda sekt\u00f6r ortalamalar\u0131n\u0131n \u00fczerinde bir ba\u015far\u0131 sergiledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y\u00fcksek izlenme oran\u0131na sahip Milli Tak\u0131m kar\u015f\u0131la\u015fmalar\u0131, do\u011fru yay\u0131n planlamas\u0131 ve Alt Bant &amp; Landing Page reklam formatlar\u0131n\u0131n sa\u011flad\u0131\u011f\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck sayesinde Hepiyi Sigorta, D\u00fcnya Kupas\u0131 d\u00f6neminde izleyicilerle g\u00fc\u00e7l\u00fc ve \u00f6l\u00e7\u00fclebilir bir ileti\u015fim kurmay\u0131 ba\u015fard\u0131.<\/p>\n\n\n<style>#gspb_image-id-gsbp-52fccc4 img{vertical-align:top;}#gspb_image-id-gsbp-52fccc4 img{display:inline-block;box-sizing:border-box;max-width:100%;height:auto;}#gspb_image-id-gsbp-52fccc4 img{width:850px;}#gspb_image-id-gsbp-52fccc4,#gspb_image-id-gsbp-52fccc4 img{height:auto;}@media (max-width:999.98px){#gspb_image-id-gsbp-52fccc4,#gspb_image-id-gsbp-52fccc4 img{height:auto;}}@media (max-width:689.98px){#gspb_image-id-gsbp-52fccc4,#gspb_image-id-gsbp-52fccc4 img{height:auto;}}@media (max-width:689.98px){#gspb_image-id-gsbp-52fccc4,#gspb_image-id-gsbp-52fccc4 img{height:auto;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-52fccc4\" id=\"gspb_image-id-gsbp-52fccc4\"><img decoding=\"async\" src=\"https:\/\/www.markergroupe.com\/wp-content\/uploads\/2026\/07\/Hepiyi-Sigorta-Dunya-Kupasi-Yayinlarinda-Addressable-TV-ile-Izleyiciyle-Bulustu2-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"850\" height=\"1442\" title=\"\"><\/div>\n\n\n\n<h2 id=\"degerlendirme\" class=\"wp-block-heading\"><strong>De\u011ferlendirme<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hepiyi Sigorta i\u00e7in hayata ge\u00e7irilen bu Addressable TV kampanyas\u0131, D\u00fcnya Kupas\u0131 yay\u0131nlar\u0131n\u0131n y\u00fcksek eri\u015fim potansiyelini marka ileti\u015fimiyle ba\u015far\u0131l\u0131 \u015fekilde bulu\u015fturdu. Yay\u0131n deneyimini kesintiye u\u011fratmayan reklam formatlar\u0131 sayesinde marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc g\u00fc\u00e7lenirken, elde edilen performans sonu\u00e7lar\u0131 Addressable TV teknolojisinin b\u00fcy\u00fck spor organizasyonlar\u0131nda markalara sundu\u011fu etkili ileti\u015fim g\u00fcc\u00fcn\u00fc bir kez daha ortaya koydu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marker Groupe olarak, Hepiyi Sigorta&#8217;n\u0131n D\u00fcnya Kupas\u0131 d\u00f6nemindeki reklam ileti\u015fimini yaln\u0131zca televizyon ekranlar\u0131yla s\u0131n\u0131rl\u0131 b\u0131rakmay\u0131p, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve etkile\u015fimi birlikte g\u00fc\u00e7lendiren \u00f6l\u00e7\u00fclebilir bir marka deneyimine d\u00f6n\u00fc\u015ft\u00fcrd\u00fck.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Stratejimiz Hepiyi Sigorta, D\u00fcnya Kupas\u0131 kapsam\u0131nda TRT ekranlar\u0131nda yay\u0131nlanan Paraguay \u2013 T\u00fcrkiye, Avusturya \u2013 T\u00fcrkiye ve T\u00fcrkiye \u2013 ABD kar\u015f\u0131la\u015fmalar\u0131nda Addressable TV reklam \u00e7\u00f6z\u00fcmlerini tercih ederek milyonlarca izleyiciyle bulu\u015ftu. Marker Groupe olarak, markan\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131ran, yay\u0131n deneyimini kesintiye u\u011fratmayan ve televizyonun y\u00fcksek eri\u015fim g\u00fcc\u00fcnden maksimum verim sa\u011flayan bir kampanya kurgusu hayata ge\u00e7irdik. Projenin Amac\u0131 D\u00fcnya [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-8880","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/8880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=8880"}],"version-history":[{"count":1,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/8880\/revisions"}],"predecessor-version":[{"id":9318,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/8880\/revisions\/9318"}],"up":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3454"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=8880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}