{"id":7837,"date":"2026-04-13T13:01:59","date_gmt":"2026-04-13T13:01:59","guid":{"rendered":"https:\/\/www.markergroupe.com\/?page_id=7837"},"modified":"2026-04-22T14:30:46","modified_gmt":"2026-04-22T14:30:46","slug":"vista-hill-ile-whatsapp-mesaj-odakli-performans-pazarlama-basarisi","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/vista-hill-ile-whatsapp-mesaj-odakli-performans-pazarlama-basarisi\/","title":{"rendered":"Vista Hill ile WhatsApp Mesaj Odakl\u0131 Performans Pazarlama Ba\u015far\u0131s\u0131"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}#gspb_row-id-gsbp-38de82c{margin-bottom:60px;padding-top:80px;padding-bottom:80px;}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px;}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}@media (max-width:999.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \">Vista Hill ile WhatsApp Mesaj Odakl\u0131 Performans Pazarlama Ba\u015far\u0131s\u0131<\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<p>Vista Hill projesi i\u00e7in 2 ayl\u0131k d\u00f6nemde ger\u00e7ekle\u015ftirilen Meta (Facebook ve Instagram) reklam kampanyalar\u0131, yaln\u0131zca WhatsApp ileti\u015fim hedefi do\u011frultusunda kurgulanm\u0131\u015f ve g\u00fc\u00e7l\u00fc etkile\u015fim sonu\u00e7lar\u0131 elde edilmi\u015ftir. Toplam 51.500 TL b\u00fct\u00e7e ile y\u00fcr\u00fct\u00fclen bu \u00e7al\u0131\u015fma, do\u011fru hedefleme ve optimizasyon stratejileri sayesinde y\u00fcksek hacimli ve ilgili m\u00fc\u015fteri mesajlar\u0131 \u00fcreterek projenin sat\u0131\u015f s\u00fcrecine do\u011frudan katk\u0131 sa\u011flam\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>A\u015fa\u011f\u0131da kampanya stratejisi ve elde edilen performans sonu\u00e7lar\u0131 detayland\u0131r\u0131lm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kampanya-hedefleri-ve-strateji\"><strong>Kampanya Hedefleri ve Strateji<\/strong><\/h2>\n\n\n\n<p>Kampanyan\u0131n temel amac\u0131, Vista Hill projesi ile ilgilenebilecek potansiyel m\u00fc\u015fterileri do\u011frudan WhatsApp \u00fczerinden ileti\u015fime ge\u00e7irerek sat\u0131\u015f s\u00fcrecini h\u0131zland\u0131rmakt\u0131.<\/p>\n\n\n\n<p>Bu do\u011frultuda geli\u015ftirilen strateji:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>WhatsApp mesaj kampanyalar\u0131:<\/strong> Kullan\u0131c\u0131lar\u0131n tek t\u0131kla do\u011frudan ileti\u015fime ge\u00e7mesini sa\u011flayan d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 kampanya kurgusu olu\u015fturuldu.<\/li>\n\n\n\n<li><strong>Do\u011fru hedef kitle segmentasyonu:<\/strong> Gayrimenkul yat\u0131r\u0131m\u0131yla ilgilenen, y\u00fcksek potansiyelli kullan\u0131c\u0131lar hedeflendi.<\/li>\n\n\n\n<li><strong>Kreatif ve mesaj optimizasyonu:<\/strong> Kullan\u0131c\u0131y\u0131 aksiyona y\u00f6nlendiren, g\u00fcven odakl\u0131 ve proje detaylar\u0131n\u0131 vurgulayan kreatifler kullan\u0131ld\u0131.<\/li>\n\n\n\n<li><strong>S\u00fcrekli optimizasyon:<\/strong> Kampanya s\u00fcresince performansa g\u00f6re hedef kitle ve b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131 dinamik olarak optimize edildi.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"performans-metrikleri-ve-sonuclar\"><strong>Performans Metrikleri ve Sonu\u00e7lar<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-trafik-ve-etkilesim-performansi\"><strong>1. Trafik ve Etkile\u015fim Performans\u0131<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Toplam G\u00f6sterim:<\/strong> 416.238<\/li>\n\n\n\n<li><strong>Toplam T\u0131klama:<\/strong> 7.607<\/li>\n\n\n\n<li><strong>T\u0131klama Oran\u0131 (CTR):<\/strong> %1,83<\/li>\n\n\n\n<li><strong>T\u0131klama Ba\u015f\u0131na Maliyet (CPC):<\/strong> 6,77 TL<\/li>\n<\/ul>\n\n\n\n<p>Elde edilen %1,83 CTR oran\u0131, kullan\u0131lan kreatiflerin ve hedefleme stratejisinin hedef kitle \u00fczerinde g\u00fc\u00e7l\u00fc bir ilgi yaratt\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. Ayn\u0131 zamanda 6,77 TL seviyesindeki CPC ile maliyet a\u00e7\u0131s\u0131ndan verimli bir trafik ak\u0131\u015f\u0131 sa\u011flanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-whatsapp-mesaj-performansi-ana-kpi\"><strong>2. WhatsApp Mesaj Performans\u0131 (Ana KPI)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Toplam Gelen Mesaj Say\u0131s\u0131:<\/strong> 465<\/li>\n\n\n\n<li><strong>Mesaj Ba\u015f\u0131na Maliyet:<\/strong> 110,75 TL<\/li>\n\n\n\n<li><strong>T\u0131klamadan Mesaja D\u00f6n\u00fc\u015f\u00fcm Oran\u0131:<\/strong> %6,11<\/li>\n<\/ul>\n\n\n\n<p>WhatsApp kampanyalar\u0131 sayesinde kullan\u0131c\u0131lar ile do\u011frudan ve h\u0131zl\u0131 ileti\u015fim kurulmu\u015f, 465 adet potansiyel m\u00fc\u015fteri g\u00f6r\u00fc\u015fmesi ba\u015flat\u0131lm\u0131\u015ft\u0131r. %6,11 seviyesindeki d\u00f6n\u00fc\u015f\u00fcm oran\u0131, gelen trafi\u011fin y\u00fcksek kalitede oldu\u011funu ve kullan\u0131c\u0131lar\u0131n ileti\u015fime ge\u00e7meye istekli oldu\u011funu g\u00f6stermektedir. Mesaj ba\u015f\u0131na maliyetin dengeli seviyede kalmas\u0131, b\u00fct\u00e7enin verimli kullan\u0131ld\u0131\u011f\u0131n\u0131 ortaya koymaktad\u0131r.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"genel-degerlendirme\"><strong>Genel De\u011ferlendirme&nbsp;<\/strong><\/h2>\n\n\n\n<p>Vista Hill projesi i\u00e7in WhatsApp odakl\u0131 kurgulanan bu kampanya, do\u011frudan ileti\u015fim stratejisi sayesinde y\u00fcksek hacimli ve nitelikli bir m\u00fc\u015fteri etkile\u015fimi \u00fcretmi\u015ftir.<\/p>\n\n\n\n<p>Do\u011fru hedef kitle se\u00e7imi, etkili kreatif kullan\u0131m\u0131 ve s\u00fcrekli optimizasyon s\u00fcre\u00e7leri sayesinde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Y\u00fcksek eri\u015fim ve g\u00fc\u00e7l\u00fc etkile\u015fim sa\u011flanm\u0131\u015f,<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lar do\u011frudan sat\u0131\u015f ekibi ile ileti\u015fime y\u00f6nlendirilmi\u015f,<\/li>\n\n\n\n<li>Dijital reklam yat\u0131r\u0131m\u0131, \u00f6l\u00e7\u00fclebilir ve anlaml\u0131 m\u00fc\u015fteri aksiyonlar\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015ft\u00fcr.<\/li>\n<\/ul>\n\n\n\n<p>Bu \u00e7al\u0131\u015fma, \u00f6zellikle gayrimenkul sekt\u00f6r\u00fcnde <strong>WhatsApp odakl\u0131 kampanya kurgular\u0131n\u0131n<\/strong>, do\u011fru strateji ile uyguland\u0131\u011f\u0131nda y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm potansiyeline sahip oldu\u011funu g\u00f6stermektedir.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vista Hill projesi i\u00e7in 2 ayl\u0131k d\u00f6nemde ger\u00e7ekle\u015ftirilen Meta (Facebook ve Instagram) reklam kampanyalar\u0131, yaln\u0131zca WhatsApp ileti\u015fim hedefi do\u011frultusunda kurgulanm\u0131\u015f ve g\u00fc\u00e7l\u00fc etkile\u015fim sonu\u00e7lar\u0131 elde edilmi\u015ftir. Toplam 51.500 TL b\u00fct\u00e7e ile y\u00fcr\u00fct\u00fclen bu \u00e7al\u0131\u015fma, do\u011fru hedefleme ve optimizasyon stratejileri sayesinde y\u00fcksek hacimli ve ilgili m\u00fc\u015fteri mesajlar\u0131 \u00fcreterek projenin sat\u0131\u015f s\u00fcrecine do\u011frudan katk\u0131 sa\u011flam\u0131\u015ft\u0131r. A\u015fa\u011f\u0131da kampanya [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6610,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-7837","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/7837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=7837"}],"version-history":[{"count":3,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/7837\/revisions"}],"predecessor-version":[{"id":7840,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/7837\/revisions\/7840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/6610"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=7837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}