{"id":6732,"date":"2025-12-04T12:02:50","date_gmt":"2025-12-04T12:02:50","guid":{"rendered":"https:\/\/www.markergroupe.com\/?page_id=6732"},"modified":"2025-12-04T12:14:29","modified_gmt":"2025-12-04T12:14:29","slug":"arifoglu-shopify-seo-optimizasyonu-ile-organik-buyumede-stratejik-basari-hikayesi","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/basari-hikayeleri\/arifoglu-shopify-seo-optimizasyonu-ile-organik-buyumede-stratejik-basari-hikayesi\/","title":{"rendered":"Arifo\u011flu | Shopify SEO Optimizasyonu ile Organik B\u00fcy\u00fcmede Stratejik Ba\u015far\u0131 Hikayesi"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}#gspb_row-id-gsbp-38de82c{margin-bottom:60px;padding-top:80px;padding-bottom:80px;}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px;}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \">Arifo\u011flu | Shopify SEO Optimizasyonu ile Organik B\u00fcy\u00fcmede Stratejik Ba\u015far\u0131 Hikayesi<br><\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stratejimiz\"><strong>Stratejimiz<\/strong><\/h2>\n\n\n\n<p>Arifo\u011flu\u2019nun Shopify tabanl\u0131 web sitesinde organik performans\u0131 art\u0131rmak, \u00fcr\u00fcn odakl\u0131 trafi\u011fi g\u00fc\u00e7lendirmek ve Google standartlar\u0131nda kusursuz bir yap\u0131 olu\u015fturmak amac\u0131yla; i\u00e7erik, teknik SEO ve site d\u0131\u015f\u0131 SEO\u2019yu kapsayan b\u00fct\u00fcnsel bir strateji uyguland\u0131.<\/p>\n\n\n\n<p>Hedefimiz; markan\u0131n hem pazar pay\u0131n\u0131 art\u0131ran hem de sat\u0131\u015fa en yak\u0131n kullan\u0131c\u0131y\u0131 yakalayan bir SEO mimarisi kurmakt\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marka-icin-gerceklestirilen-faaliyetler\"><strong>Marka \u0130\u00e7in Ger\u00e7ekle\u015ftirilen Faaliyetler<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-teknik-seo-ve-site-yapisi-optimizasyonlari\">1. Teknik SEO ve Site Yap\u0131s\u0131 Optimizasyonlar\u0131<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopify\u2019\u0131n dahili yap\u0131land\u0131rmalar\u0131 do\u011frultusunda h\u0131z ve taranabilirlik iyile\u015ftirmeleri yap\u0131larak t\u00fcm Core Web Vitals metriklerinde s\u0131f\u0131r hata d\u00fczeyine ula\u015f\u0131ld\u0131.<\/li>\n\n\n\n<li>Hatal\u0131 sayfalar\u0131n yaratt\u0131\u011f\u0131 kullan\u0131c\u0131 ve otorite kayb\u0131n\u0131 \u00f6nlemek amac\u0131yla 404 sayfalar\u0131n\u0131n tamam\u0131 yeniden d\u00fczenlenerek \u201c\u00d6ne \u00c7\u0131kan Kategoriler\u201d mod\u00fcl\u00fc ile kullan\u0131c\u0131 ak\u0131\u015f\u0131 g\u00fc\u00e7lendirildi.<\/li>\n\n\n\n<li>Site genelinde yap\u0131lan taramalarda %95 oran\u0131nda hatas\u0131z URL ile Health Score 94 seviyesine \u00e7\u0131kar\u0131lm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-icerik-stratejisi-ve-topikal-otorite-gelistirme\"><strong>2. \u0130\u00e7erik Stratejisi ve Topikal Otorite Geli\u015ftirme<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopify\u2019\u0131n URL yap\u0131s\u0131 ve etiket sistemi optimize edilerek i\u00e7eriklerin topikal otoriteyi g\u00fc\u00e7lendirecek \u015fekilde s\u0131n\u0131fland\u0131r\u0131lmas\u0131 sa\u011fland\u0131.<\/li>\n\n\n\n<li>Stratejik i\u00e7erikler sayesinde hem ilgili \u00fcr\u00fcn sayfalar\u0131na organik trafik ta\u015f\u0131nd\u0131 hem de markan\u0131n bu kategorilerde topikal otoritesi art\u0131r\u0131ld\u0131.<\/li>\n\n\n\n<li>Ni\u015f ve trend \u00fcr\u00fcnlere y\u00f6nelik kullan\u0131c\u0131 talebi analiz edilerek i\u00e7erik kurgusu olu\u015fturuldu.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-urun-odakli-organik-trafik-artisi\"><strong>3. \u00dcr\u00fcn Odakl\u0131 Organik Trafik Art\u0131\u015f\u0131<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kullan\u0131c\u0131lar\u0131n sadece anasayfa de\u011fil, stratejik \u00fcr\u00fcn sayfalar\u0131na do\u011frudan giri\u015f yapt\u0131\u011f\u0131 tespit edilmi\u015ftir. Bu ba\u011flamda kullan\u0131c\u0131lar\u0131n s\u0131k ziyaret etti\u011fi \u00fcr\u00fcn sayfalar\u0131 \u00f6zelinde \u00e7al\u0131\u015fmalar yap\u0131lm\u0131\u015ft\u0131r. Yap\u0131lan \u00e7al\u0131\u015fmalar ile birlikte CTR oranlar\u0131nda %15\u2019in \u00fczerinde art\u0131\u015f sa\u011flanm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-site-disi-seo-ve-backlink-otoritesi-calismalari\"><strong>4. Site D\u0131\u015f\u0131 SEO ve Backlink Otoritesi \u00c7al\u0131\u015fmalar\u0131<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marka bilinirli\u011fi y\u00fcksek ve sekt\u00f6rel olarak otoriter kaynaklardan nitelikli backlinkler elde edilmi\u015ftir.<\/li>\n\n\n\n<li>Shopify sitelerinin domain otoritesi kazan\u0131m\u0131nda kritik \u00f6nem ta\u015f\u0131yan nitelikli backlink a\u011f\u0131 olu\u015fturuldu.<\/li>\n\n\n\n<li>Do\u011fal b\u00fcy\u00fcmeyi destekleyecek \u015fekilde anchor text \u00e7e\u015fitlili\u011fi ve ba\u011flant\u0131 da\u011f\u0131l\u0131m\u0131 optimize edilmi\u015ftir.<\/li>\n\n\n\n<li>Bu s\u00fcre\u00e7, hem domain otoritesinin hem de rekabet\u00e7i \u00fcr\u00fcnlerde s\u0131ralamalar\u0131n g\u00fc\u00e7lenmesini sa\u011flam\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n\n\n<style>#gspb_image-id-gsbp-baf6c9b img{vertical-align:top;}#gspb_image-id-gsbp-baf6c9b img{display:inline-block;box-sizing:border-box;max-width:100%;height:auto;}<\/style>\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-baf6c9b\" id=\"gspb_image-id-gsbp-baf6c9b\"><img decoding=\"async\" src=\"https:\/\/www.markergroupe.com\/wp-content\/uploads\/2025\/12\/arifoglu-seo-case.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"599\" height=\"168\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sonuclar\"><strong>Sonu\u00e7lar<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Son 3 ayl\u0131k d\u00f6nemde organik trafikte %32 b\u00fcy\u00fcme sa\u011flanm\u0131\u015ft\u0131r.<br>(8,47 Bin \u2192 11,2 Bin)<\/li>\n\n\n\n<li>T\u0131klama Oran\u0131 (CTR), %1,2\u2019den %1,5\u2019e y\u00fckselerek kullan\u0131c\u0131 etkile\u015fiminde belirgin bir verimlilik art\u0131\u015f\u0131 elde edilmi\u015ftir.<\/li>\n\n\n\n<li>Masa\u00fcst\u00fc trafi\u011finde %37\u2019lik art\u0131\u015f kaydedilmi\u015ftir.<\/li>\n\n\n\n<li>\u00dcr\u00fcn sayfalar\u0131n\u0131n giri\u015f trafi\u011findeki art\u0131\u015f, kullan\u0131c\u0131lar\u0131n arad\u0131klar\u0131 \u00fcr\u00fcn\u00fc net olarak buldu\u011funu ve sat\u0131n almaya niyetli kitleyi markaya \u00e7ekti\u011fini g\u00f6stermektedir.<\/li>\n\n\n\n<li>Backlink \u00e7al\u0131\u015fmalar\u0131 sonucunda domain otoritesinde d\u00fczenli bir yukar\u0131 y\u00f6nl\u00fc ivme yakalanm\u0131\u015f ve rekabet\u00e7i \u00fcr\u00fcn alanlar\u0131nda marka kal\u0131c\u0131 s\u0131ralama art\u0131\u015flar\u0131 elde etmi\u015ftir.<\/li>\n\n\n\n<li>\u0130\u00e7erik \u00fcretimi ve hedef \u00fcr\u00fcnlerdeki yap\u0131land\u0131rma sayesinde g\u00f6r\u00fcn\u00fcrl\u00fck belirgin bi\u00e7imde art\u0131r\u0131lm\u0131\u015ft\u0131r.<\/li>\n\n\n\n<li>Teknik SEO d\u00fczenlemeleriyle site Google botlar\u0131 taraf\u0131ndan y\u00fcksek performansla taranmaya ba\u015flam\u0131\u015f; Health Score 94 seviyesine ula\u015fm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n\n\n<style>#gspb_image-id-gsbp-cb42264 img{vertical-align:top;}#gspb_image-id-gsbp-cb42264 img{display:inline-block;box-sizing:border-box;max-width:100%;height:auto;}<\/style>\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-cb42264\" id=\"gspb_image-id-gsbp-cb42264\"><img decoding=\"async\" src=\"https:\/\/www.markergroupe.com\/wp-content\/uploads\/2025\/12\/Arifoglu-Shopify-SEO-Optimizasyonu-ile-Organik-Buyumede-Stratejik-Basari-Hikayesi.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1483\" height=\"325\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"genel-degerlendirme\"><strong>Genel De\u011ferlendirme<\/strong><\/h2>\n\n\n\n<p>Arifo\u011flu\u2019nun dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, uygulanan kapsaml\u0131 SEO stratejisi ile yaln\u0131zca trafik art\u0131\u015f\u0131 \u00f6zelinde de\u011fil, kullan\u0131c\u0131 davran\u0131\u015f\u0131, otorite g\u00fc\u00e7lenmesi ve d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 trafik kazan\u0131m\u0131 a\u00e7\u0131s\u0131ndan da \u00f6nemli bir seviyeye ta\u015f\u0131nm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Teknik altyap\u0131dan i\u00e7erik \u00fcretimine, site d\u0131\u015f\u0131 SEO\u2019dan kullan\u0131c\u0131 deneyimi iyile\u015ftirmelerine kadar t\u00fcm ad\u0131mlar marka i\u00e7in s\u00fcrd\u00fcr\u00fclebilir bir b\u00fcy\u00fcme zemini olu\u015fturmu\u015f; Arifo\u011flu\u2019nun dijitalde rekabet g\u00fcc\u00fcn\u00fc art\u0131ran b\u00fct\u00fcnsel bir ba\u015far\u0131 ortaya \u00e7\u0131km\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stratejimiz Arifo\u011flu\u2019nun Shopify tabanl\u0131 web sitesinde organik performans\u0131 art\u0131rmak, \u00fcr\u00fcn odakl\u0131 trafi\u011fi g\u00fc\u00e7lendirmek ve Google standartlar\u0131nda kusursuz bir yap\u0131 olu\u015fturmak amac\u0131yla; i\u00e7erik, teknik SEO ve site d\u0131\u015f\u0131 SEO\u2019yu kapsayan b\u00fct\u00fcnsel bir strateji uyguland\u0131. Hedefimiz; markan\u0131n hem pazar pay\u0131n\u0131 art\u0131ran hem de sat\u0131\u015fa en yak\u0131n kullan\u0131c\u0131y\u0131 yakalayan bir SEO mimarisi kurmakt\u0131. Marka \u0130\u00e7in Ger\u00e7ekle\u015ftirilen Faaliyetler 1. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-6732","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/6732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=6732"}],"version-history":[{"count":1,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/6732\/revisions"}],"predecessor-version":[{"id":7848,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/6732\/revisions\/7848"}],"up":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3454"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=6732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}