{"id":6034,"date":"2025-07-21T14:05:21","date_gmt":"2025-07-21T14:05:21","guid":{"rendered":"https:\/\/www.markergroupe.com\/?page_id=6034"},"modified":"2025-07-21T14:23:07","modified_gmt":"2025-07-21T14:23:07","slug":"atasun-optik-icin-data-targeting-ile-guclu-bir-programatik-reklamcilik-basarisi","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/basari-hikayeleri\/atasun-optik-icin-data-targeting-ile-guclu-bir-programatik-reklamcilik-basarisi\/","title":{"rendered":"Atasun Optik i\u00e7in Data Targeting ile G\u00fc\u00e7l\u00fc Bir Programatik Reklamc\u0131l\u0131k Ba\u015far\u0131s\u0131"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}#gspb_row-id-gsbp-38de82c{margin-bottom:60px;padding-top:80px;padding-bottom:80px;}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px;}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \">Atasun Optik i\u00e7in Data Targeting ile G\u00fc\u00e7l\u00fc Bir Programatik Reklamc\u0131l\u0131k Ba\u015far\u0131s\u0131<\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<p>Marker Groupe olarak, dijital pazarlama alan\u0131ndaki uzmanl\u0131\u011f\u0131m\u0131z\u0131 bir kez daha ortaya koydu\u011fumuz, T\u00fcrkiye\u2019nin \u00f6nde gelen optik markalar\u0131ndan Atasun Optik i\u00e7in y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz 10 g\u00fcnl\u00fck&nbsp; \u201cAtasun Yaz Kampanyas\u0131\u201d ile dikkat \u00e7ekici bir ba\u015far\u0131 elde ettik. Bu kampanya, Atasun\u2019un yaz d\u00f6nemi hedeflerine ula\u015fmas\u0131nda stratejik bir rol oynad\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"zorluklar-ve-hedefler\"><strong>Zorluklar ve Hedefler<\/strong><\/h3>\n\n\n\n<p>Atasun Optik, yaz sezonunda artan rekabet ortam\u0131nda marka bilinirli\u011fini ve sat\u0131\u015flar\u0131n\u0131 art\u0131rmay\u0131 ama\u00e7lad\u0131. K\u0131sa s\u00fcreli kampanya s\u00fcresi i\u00e7erisinde geni\u015f kitlelere ula\u015farak etkile\u015fimi art\u0131rmak ve yat\u0131r\u0131m getirisini optimize etmek temel hedeflerdi. Bu hedefler, do\u011fru hedefleme stratejileri ve etkili kreatif i\u00e7eriklerle desteklenmesi gereken \u00f6nemli zorluklar i\u00e7eriyordu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marker-groupe-un-yaklasimi-ve-stratejisi\"><strong>Marker Groupe\u2019un Yakla\u015f\u0131m\u0131 ve Stratejisi<\/strong><\/h3>\n\n\n\n<p>Marker Groupe olarak, Atasun Optik&#8217;in hedeflerine ula\u015fmas\u0131n\u0131 sa\u011flamak i\u00e7in programatik reklamc\u0131l\u0131k alan\u0131nda <strong>data targeting<\/strong> (veri odakl\u0131 hedefleme) yay\u0131n formatlar\u0131n\u0131 merkez alan kapsaml\u0131 ve veri odakl\u0131 bir strateji geli\u015ftirdik. Bu stratejinin ana unsurlar\u0131 \u015funlard\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data Targeting:<\/strong> Demografik veriler, co\u011frafi bilgiler, cihaz kullan\u0131m\u0131 ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131 gibi kapsaml\u0131 veri analizleriyle potansiyel m\u00fc\u015fterilere hassas ve etkili eri\u015fim sa\u011flad\u0131k. B\u00f6ylece, Atasun\u2019un hedef kitlesine do\u011fru mesajlar\u0131 en uygun zaman ve ortamda ula\u015ft\u0131rd\u0131k.<br><\/li>\n\n\n\n<li><strong>Kapsaml\u0131 Hedefleme:<\/strong> Cinsiyet, ya\u015f grubu, sosyo-ekonomik s\u0131n\u0131f ve cihaz kullan\u0131m\u0131 gibi verilerle segmentasyon yaparak, potansiyel m\u00fc\u015fterilere en uygun i\u00e7erikleri g\u00f6sterdik.<br><\/li>\n\n\n\n<li><strong>Yerle\u015fim Stratejisi:<\/strong> Programatik ortamda site ve uygulama yerle\u015fimlerini dengeli kullanarak, y\u00fcksek eri\u015fim ve etkile\u015fim sa\u011flayan platformlara \u00f6ncelik verdik.<br><\/li>\n\n\n\n<li><strong>S\u00fcrekli Optimizasyon:<\/strong> Kampanya s\u00fcresince performans verileri anl\u0131k takip edilerek, g\u00f6sterim, t\u0131klama ve harcama dengesi dinamik olarak optimize edildi.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"379\" src=\"https:\/\/www.markergroupe.com\/wp-content\/uploads\/2025\/07\/atasun-1024x379.webp\" alt=\"\" class=\"wp-image-6035\" style=\"width:900px;height:auto\" title=\"\" srcset=\"https:\/\/www.markergroupe.com\/wp-content\/uploads\/2025\/07\/atasun-1024x379.webp 1024w, https:\/\/www.markergroupe.com\/wp-content\/uploads\/2025\/07\/atasun-300x111.webp 300w, https:\/\/www.markergroupe.com\/wp-content\/uploads\/2025\/07\/atasun-768x284.webp 768w, https:\/\/www.markergroupe.com\/wp-content\/uploads\/2025\/07\/atasun.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"elde-edilen-basarilar\"><strong>Elde Edilen Ba\u015far\u0131lar<\/strong><\/h3>\n\n\n\n<p>Marker Groupe\u2019un data targeting odakl\u0131 programatik reklamc\u0131l\u0131k stratejisi, \u201cAtasun Optik Yaz Kampanyas\u0131\u201dn\u0131 beklenenden \u00fcst\u00fcn sonu\u00e7lara ula\u015ft\u0131rd\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Geni\u015f Eri\u015fim ve Etkile\u015fim:<\/strong> Kampanya boyunca 1.428.607 g\u00f6sterim yap\u0131larak 814.846 ki\u015fiye eri\u015fildi. Toplamda 6.745 t\u0131klama ve %0,47 T\u0131klama Oran\u0131 (CTR) elde edilerek hedef kitleyle g\u00fc\u00e7l\u00fc bir etkile\u015fim sa\u011fland\u0131.<br><\/li>\n\n\n\n<li><strong>Performans Zirvesi:<\/strong> Kampanyan\u0131n en ba\u015far\u0131l\u0131 g\u00fcn\u00fcnde, %1,18 CTR ve 1.908 t\u0131klama ile en y\u00fcksek etkile\u015fim elde edildi. Bu, hedeflemelerin do\u011frulu\u011fu ve yarat\u0131c\u0131 i\u00e7eriklerin etkisinin somut kan\u0131t\u0131 oldu.<br><\/li>\n\n\n\n<li><strong>Hedef Kitle Uyum Analizi:<\/strong> Erkek kullan\u0131c\u0131lar\u0131n kampanyaya %72,29 oran\u0131nda yo\u011fun ilgi g\u00f6stermesi, 35-39 ya\u015f grubunun %39,01 ile en y\u00fcksek etkile\u015fim oran\u0131na sahip olmas\u0131 segmentasyonun ba\u015far\u0131s\u0131n\u0131 peki\u015ftirdi.<br><\/li>\n\n\n\n<li><strong>Mobil Odakl\u0131 Ba\u015far\u0131:<\/strong> G\u00f6sterimlerin %65\u2019i mobil cihazlardan geldi. \u00d6zellikle \u00fcst segment cihazlar \u00fczerinden ger\u00e7ekle\u015fen y\u00fcksek etkile\u015fim, mobil odakl\u0131 programatik stratejimizin isabetlili\u011fini kan\u0131tlad\u0131.<br><\/li>\n\n\n\n<li><strong>Stratejik Yerle\u015fimler:<\/strong> G\u00f6sterimlerin %75\u2019i web sitesi, %25\u2019i uygulama ortamlar\u0131nda ger\u00e7ekle\u015fti. Premium web siteleri i\u00e7in yap\u0131lan yerle\u015fimler, markan\u0131n prestijini art\u0131rarak hedef kitleyle g\u00fcvenilir ve etkili bir temas sa\u011flad\u0131.<\/li>\n<\/ul>\n\n\n\n<p>Marker Groupe olarak, Atasun Optik i\u00e7in geli\u015ftirdi\u011fimiz bu programatik reklamc\u0131l\u0131k kampanyas\u0131, <strong>data targeting<\/strong> ile dijital pazarlamada ne denli etkili olunabilece\u011finin \u00f6nemli bir g\u00f6stergesidir. Veri odakl\u0131 yakla\u015f\u0131m\u0131m\u0131z ve s\u00fcrekli optimizasyon s\u00fcre\u00e7lerimiz, Atasun\u2019un dijital alandaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmas\u0131na ve yaz d\u00f6nemi sat\u0131\u015f hedeflerine ula\u015fmas\u0131na do\u011frudan katk\u0131 sa\u011flad\u0131. Bu ba\u015far\u0131l\u0131 i\u015f birli\u011fi, gelecekte benzer stratejilerle yeni ba\u015far\u0131lara imza atma kararl\u0131l\u0131\u011f\u0131m\u0131z\u0131 peki\u015ftirmektedir.<\/p>\n\n\n\n<p>Marker Groupe\u2019un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<strong><a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a><\/strong>&nbsp;web sitesi \u00fczerinden veya&nbsp;<strong>hello@markergroupe.com<\/strong>&nbsp;e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marker Groupe olarak, dijital pazarlama alan\u0131ndaki uzmanl\u0131\u011f\u0131m\u0131z\u0131 bir kez daha ortaya koydu\u011fumuz, T\u00fcrkiye\u2019nin \u00f6nde gelen optik markalar\u0131ndan Atasun Optik i\u00e7in y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz 10 g\u00fcnl\u00fck&nbsp; \u201cAtasun Yaz Kampanyas\u0131\u201d ile dikkat \u00e7ekici bir ba\u015far\u0131 elde ettik. Bu kampanya, Atasun\u2019un yaz d\u00f6nemi hedeflerine ula\u015fmas\u0131nda stratejik bir rol oynad\u0131. Zorluklar ve Hedefler Atasun Optik, yaz sezonunda artan rekabet ortam\u0131nda marka [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6045,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-6034","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/6034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=6034"}],"version-history":[{"count":1,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/6034\/revisions"}],"predecessor-version":[{"id":7836,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/6034\/revisions\/7836"}],"up":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/6045"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=6034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}