{"id":5753,"date":"2025-06-19T08:27:25","date_gmt":"2025-06-19T08:27:25","guid":{"rendered":"https:\/\/www.markergroupe.com\/?page_id=5753"},"modified":"2025-06-30T14:26:04","modified_gmt":"2025-06-30T14:26:04","slug":"parfum-koku-sektorunde-satislari-artiran-performans-pazarlama-stratejisi","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/basari-hikayeleri\/parfum-koku-sektorunde-satislari-artiran-performans-pazarlama-stratejisi\/","title":{"rendered":"Parf\u00fcm (Koku) Sekt\u00f6r\u00fcnde Sat\u0131\u015flar\u0131 Art\u0131ran Performans Pazarlama Stratejisi"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}#gspb_row-id-gsbp-38de82c{margin-bottom:60px;padding-top:80px;padding-bottom:80px;}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px;}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \"><strong>Parf\u00fcm (Koku) Sekt\u00f6r\u00fcnde Sat\u0131\u015flar\u0131 Art\u0131ran Performans Pazarlama Stratejisi<\/strong><\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-1b43c46\" class=\"gspb_text gspb_text-id-gsbp-1b43c46 \">Noir Parfum, &#8220;Cesur bir duygu, parf\u00fcm\u00fcn karakterini giyinir&#8221; mottosuyla yola \u00e7\u0131kan, bir kokuyu tasarlamay\u0131 hayal d\u00fcnyas\u0131nda kurgulanan etkileyici bir koku ge\u00e7i\u015fi olarak g\u00f6ren, ni\u015f ve l\u00fcks bir parf\u00fcm markas\u0131d\u0131r. &#8220;Bedenin koku haf\u0131zas\u0131&#8221; ve &#8220;Ten oyunlar\u0131&#8221; gibi at\u00f6lye koleksiyonlar\u0131yla, koku deneyimini ruhun \u00f6zg\u00fcrl\u00fck alan\u0131n\u0131n ayr\u0131lmaz bir par\u00e7as\u0131 haline getirir. Do\u011fan\u0131n du\u015f ald\u0131\u011f\u0131 bir tasar\u0131m at\u00f6lyesinden, Ven\u00fcs&#8217;\u00fcn l\u00fcks piramitlerine uzanan ve beden hikayelerini parf\u00fcm re\u00e7etelerinde eskizle\u015ftiren Noir Parfum, ait oldu\u011fu bedenlerde uzun s\u00fcre m\u00fckemmel anlar\u0131 keyifli hat\u0131ralara d\u00f6n\u00fc\u015ft\u00fcren e\u015fsiz kokular sunar.<br><br><strong>Kampanya S\u00fcreci Planlamas\u0131:\u00a0<\/strong><br>Ni\u015f ve l\u00fcks parf\u00fcm sekt\u00f6r\u00fc, markan\u0131n benzersiz felsefesini ve koku deneyimini hedef kitlesine do\u011fru bir \u015fekilde aktarmay\u0131 gerektiren, y\u00fcksek rekabetli bir aland\u0131r. Noir Parfum, pazardaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak, benzersiz marka hikayesini geni\u015f kitlelere ula\u015ft\u0131rmak ve \u00e7evrimi\u00e7i sat\u0131\u015flar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde y\u00fckseltmek amac\u0131yla Marker Groupe&#8217;den dijital performans pazarlamas\u0131 deste\u011fi talep etmi\u015ftir. Markan\u0131n sanatsal ve duygusal derinli\u011fini dijital platformlara ta\u015f\u0131yarak somut ticari ba\u015far\u0131lara d\u00f6n\u00fc\u015ft\u00fcrmek temel hedefti.<br><\/div>\n\n\n<style>#gspb_row-id-gsbp-ed2b8e0{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-ed2b8e0 > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-ed2b8e0 > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-ed2b8e0 > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}<\/style>\n<section class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-ed2b8e0\" id=\"gspb_row-id-gsbp-ed2b8e0\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-1e120e9.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-1e120e9.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-1e120e9\" id=\"gspb_col-id-gsbp-1e120e9\"><style>#gspb_image-id-gsbp-9c8e9fb img{vertical-align:top;}#gspb_image-id-gsbp-9c8e9fb img{display:inline-block;box-sizing:border-box;max-width:100%;height:auto;}<\/style>\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-9c8e9fb\" id=\"gspb_image-id-gsbp-9c8e9fb\"><img decoding=\"async\" src=\"https:\/\/www.markergroupe.com\/wp-content\/uploads\/2025\/06\/noir_analysis.png\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2258\" height=\"576\" title=\"\"><\/div>\n<\/div>\n <\/div><\/section>\n\n\n\n<div id=\"gspb_text-id-gsbp-dbf5938\" class=\"gspb_text gspb_text-id-gsbp-dbf5938 \"><br><strong>Marker Groupe Yakla\u015f\u0131m\u0131:<\/strong><br><strong>Marker Groupe<\/strong>, Noir Parfum&#8217;un sanatsal ruhunu ve l\u00fcks konumland\u0131rmas\u0131n\u0131 dijital platformlara yans\u0131tacak, ayn\u0131 zamanda y\u00fcksek yat\u0131r\u0131m getirisi sa\u011flayacak kapsaml\u0131 bir performans pazarlama stratejisi geli\u015ftirdi ve uygulad\u0131. Bu strateji, Google Ads ve Meta Ads (Facebook\/Instagram) platformlar\u0131nda entegre ve optimize edilmi\u015f kampanyalar\u0131 i\u00e7eriyordu:<br><br><strong>Google Ads Stratejileri:<br><\/strong><br><strong>Arama A\u011f\u0131 Kampanyalar\u0131:<\/strong> Potansiyel m\u00fc\u015fterilerin do\u011frudan parf\u00fcm, ni\u015f koku veya Noir Parfum gibi anahtar kelimelerle yapt\u0131\u011f\u0131 aramalarda markan\u0131n \u00fcst s\u0131ralarda yer almas\u0131 sa\u011fland\u0131. Markan\u0131n e\u015fsiz koku isimleri ve koleksiyonlar\u0131 i\u00e7in \u00f6zel olarak hedeflenen anahtar kelimelerle, y\u00fcksek niyetli kullan\u0131c\u0131lara do\u011frudan ula\u015f\u0131ld\u0131.<br><strong>G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131 Kampanyalar\u0131:<\/strong> Markan\u0131n g\u00f6rsel esteti\u011fini yans\u0131tan \u00e7arp\u0131c\u0131 banner ve video reklamlarla, parf\u00fcm, l\u00fcks ya\u015fam tarz\u0131 ve kozmetik i\u00e7erikleriyle ilgilenen geni\u015f bir hedef kitleye ula\u015f\u0131ld\u0131. Bu, marka bilinirli\u011fini art\u0131r\u0131rken, potansiyel m\u00fc\u015fterileri web sitesine \u00e7ekmede etkili oldu.<br><strong>Al\u0131\u015fveri\u015f Kampanyalar\u0131 (Google Shopping):<\/strong> \u00dcr\u00fcnlerin g\u00f6rselleri, fiyatlar\u0131 ve a\u00e7\u0131klamalar\u0131yla do\u011frudan Google arama sonu\u00e7lar\u0131nda g\u00f6sterilmesi sa\u011fland\u0131. Bu kampanya t\u00fcr\u00fc, sat\u0131\u015f hunisinin alt\u0131ndaki al\u0131c\u0131lara ula\u015farak do\u011frudan d\u00f6n\u00fc\u015f\u00fcmlere odakland\u0131.<br><br><strong>Meta Ads (Facebook &amp; Instagram) Stratejileri:<br><\/strong><br><strong>Marka Bilinirli\u011fi ve Eri\u015fim Kampanyalar\u0131:<\/strong> Noir Parfum&#8217;un l\u00fcks ve sanatsal kimli\u011fini vurgulayan y\u00fcksek kaliteli g\u00f6rsel ve video i\u00e7eriklerle, geni\u015f ancak hedeflenmi\u015f bir kitleye ula\u015farak marka bilinirli\u011fi art\u0131r\u0131ld\u0131.<br><strong>Trafik ve Etkile\u015fim Kampanyalar\u0131:<\/strong> Web sitesine nitelikli trafik \u00e7ekmek ve sosyal medya g\u00f6nderileriyle etkile\u015fimi art\u0131rmak i\u00e7in optimize edildi. \u00d6zellikle Instagram&#8217;\u0131n g\u00f6rsel odakl\u0131 yap\u0131s\u0131, Noir Parfum&#8217;un hikaye anlat\u0131m\u0131na m\u00fckemmel bir zemin olu\u015fturdu.<br><strong>D\u00f6n\u00fc\u015f\u00fcm ve Katalog Sat\u0131\u015f Kampanyalar\u0131:<\/strong> Yeniden pazarlama (retargeting) stratejileriyle, web sitesini ziyaret etmi\u015f ancak sat\u0131n alma yapmam\u0131\u015f kullan\u0131c\u0131lara \u00f6zel tekliflerle yeniden ula\u015f\u0131ld\u0131. Dinamik \u00fcr\u00fcn reklamlar\u0131 (DPA) ile kullan\u0131c\u0131lara ilgi alanlar\u0131na g\u00f6re \u00f6zelle\u015ftirilmi\u015f \u00fcr\u00fcn \u00f6nerileri sunularak e-ticaret d\u00f6n\u00fc\u015f\u00fcmleri maksimize edildi.<br><strong>Hedef Kitle Optimizasyonu:<\/strong> Duygusal ve estetik beklentilere sahip, ni\u015f parf\u00fcm merakl\u0131lar\u0131na ula\u015fmak i\u00e7in detayl\u0131 demografik, ilgi alan\u0131na dayal\u0131 ve davran\u0131\u015fsal hedeflemeler yap\u0131ld\u0131. Lookalike (benzer) kitleler olu\u015fturularak potansiyel m\u00fc\u015fteri havuzu geni\u015fletildi.<br><strong>S\u00fcrekli Optimizasyon ve Veri Analizi:<\/strong> T\u00fcm kampanyalar, y\u00fcksek say\u0131da g\u00f6sterim, t\u0131klama ve d\u00f6n\u00fc\u015f\u00fcm verileri toplayarak s\u00fcrekli olarak optimize edildi. A\/B testleri, reklam kreatifleri, hedeflemeler ve teklif stratejileri \u00fczerinde yap\u0131larak en iyi performans\u0131 g\u00f6steren kombinasyonlar belirlendi. Kampanyalar\u0131n ortalama t\u0131klama ba\u015f\u0131na maliyetleri (TBM) ve bin g\u00f6sterim ba\u015f\u0131na maliyetleri (BGBM) s\u00fcrekli takip edilerek b\u00fct\u00e7e verimlili\u011fi en \u00fcst seviyede tutuldu.<br><\/div>\n\n\n<style>#gspb_row-id-gsbp-78b8dd9{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-78b8dd9 > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-78b8dd9 > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-78b8dd9 > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}<\/style>\n<section class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-78b8dd9\" id=\"gspb_row-id-gsbp-78b8dd9\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-07c986a.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-07c986a.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-07c986a\" id=\"gspb_col-id-gsbp-07c986a\"><style>#gspb_image-id-gsbp-fd6ca48 img{vertical-align:top;}#gspb_image-id-gsbp-fd6ca48 img{display:inline-block;box-sizing:border-box;max-width:100%;height:auto;}<\/style>\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-fd6ca48\" id=\"gspb_image-id-gsbp-fd6ca48\"><img decoding=\"async\" src=\"https:\/\/www.markergroupe.com\/wp-content\/uploads\/2025\/06\/nori_analysis2.png\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2232\" height=\"640\" title=\"\"><\/div>\n<\/div>\n <\/div><\/section>\n\n\n\n<div id=\"gspb_text-id-gsbp-06d5b1f\" class=\"gspb_text gspb_text-id-gsbp-06d5b1f \"><br><strong>Elde Edilen Somut Sonu\u00e7lar:<\/strong><br><br><strong>Marker Groupe<\/strong>&#8216;un entegre performans pazarlama stratejileri sayesinde Noir Parfum, dijital varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirerek hem marka bilinirli\u011finde hem de e-ticaret sat\u0131\u015flar\u0131nda dikkat \u00e7ekici ba\u015far\u0131lara imza att\u0131. Elde edilen somut veriler, stratejimizin ne kadar etkili oldu\u011funu g\u00f6stermektedir:<br><br><strong>Google Ads ile Y\u00fcz Binlerce G\u00f6sterim ve On Binlerce T\u0131klama:<\/strong> Google Ads kampanyalar\u0131 kapsam\u0131nda, <strong>binlerce g\u00f6sterim<\/strong> ve <strong>t\u0131klama<\/strong> elde edildi. \u00d6rne\u011fin, Search kampanyalar\u0131nda <strong>132 binin \u00fczerinde g\u00f6sterim<\/strong> ve <strong>6 binin \u00fczerinde t\u0131klama<\/strong> sa\u011flan\u0131rken, Ortalama TBM&#8217;ler <strong>d\u00fc\u015f\u00fck seviyelerde<\/strong> tutuldu. Arama A\u011f\u0131 kampanyalar\u0131 da <strong>binlerce t\u0131klama<\/strong> ve <strong>milyonlarca g\u00f6sterim<\/strong> ile etkili bir performans sergiledi. Bu rakamlar, markan\u0131n arama motorlar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve web sitesi trafi\u011fini \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rd\u0131.<br><br><strong>Meta Ads ile Y\u00fcksek Eri\u015fim ve Etkile\u015fim:<\/strong> Meta Ads kampanyalar\u0131, <strong>y\u00fcksek eri\u015fim say\u0131lar\u0131<\/strong> ile markan\u0131n hedef kitlesine g\u00fc\u00e7l\u00fc bir \u015fekilde ula\u015fmas\u0131n\u0131 sa\u011flad\u0131. \u00d6zellikle &#8220;Purchase&#8221; (sat\u0131n alma) odakl\u0131 kampanyalarda <strong>binlerce benzersiz sat\u0131n alma<\/strong> i\u015flemi ger\u00e7ekle\u015fti. Kampanyalar genelinde <strong>milyonlarca g\u00f6sterim<\/strong> ve <strong>y\u00fcz binlerce t\u0131klama<\/strong> elde edildi.<br><br><strong>Y\u00fcksek Reklam Harcamas\u0131 Getirisi (ROAS):<\/strong> \u00d6zellikle Meta Ads kampanyalar\u0131nda elde edilen <strong>y\u00fcksek ROAS oranlar\u0131<\/strong>, harcanan her bir pazarlama yat\u0131r\u0131m\u0131 birimi i\u00e7in \u00f6nemli \u00f6l\u00e7\u00fcde katlanarak gelir elde edildi\u011fini g\u00f6sterdi. Bu durum, <strong>Marker Groupe<\/strong>&#8216;un yat\u0131r\u0131m getirisi odakl\u0131 yakla\u015f\u0131m\u0131n\u0131n ve b\u00fct\u00e7eyi etkin kullanma yetene\u011finin somut bir kan\u0131t\u0131d\u0131r. Reklam harcamalar\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda elde edilen gelirin <strong>belirgin seviyelerde artt\u0131\u011f\u0131<\/strong> g\u00f6zlemlendi.<br><strong>D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131nda \u0130yile\u015fme:<\/strong> Hem Google hem de Meta kampanyalar\u0131n\u0131n toplam\u0131nda, <strong>binlerce d\u00f6n\u00fc\u015f\u00fcm (sat\u0131n alma)<\/strong> ger\u00e7ekle\u015ftirildi. Bu, nitelikli trafi\u011fin do\u011fru stratejilerle do\u011frudan sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcr\u00fclebildi\u011fini ve belirlenen d\u00f6n\u00fc\u015f\u00fcm hedeflerine ula\u015f\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6stermektedir.<br><br><strong>D\u00fc\u015f\u00fck Maliyetlerle Geni\u015f Kitleye Eri\u015fim:<\/strong> Hem Google hem de Meta platformlar\u0131nda y\u00fcr\u00fct\u00fclen kampanyalarda, optimize edilmi\u015f teklif stratejileri ve detayl\u0131 hedeflemeler sayesinde, olduk\u00e7a <strong>d\u00fc\u015f\u00fck maliyetlerle<\/strong> geni\u015f kitlelere eri\u015fim sa\u011flanm\u0131\u015f ve y\u00fcksek t\u0131klama\/g\u00f6sterim oranlar\u0131 elde edilmi\u015ftir. \u00d6rne\u011fin, Meta&#8217;daki baz\u0131 kampanya gruplar\u0131nda <strong>CPC (T\u0131klama Ba\u015f\u0131na Maliyet) de\u011ferleri olduk\u00e7a d\u00fc\u015f\u00fck seviyelerde<\/strong> kal\u0131rken, bin g\u00f6sterim ba\u015f\u0131na maliyetler (BGBM) de verimli bir \u015fekilde y\u00f6netildi.<br><br><strong>Marker Groupe<\/strong> olarak Noir Parfum i\u00e7in geli\u015ftirdi\u011fimiz ve titizlikle y\u00f6netti\u011fimiz performans pazarlama kampanyalar\u0131, markan\u0131n \u00f6zg\u00fcn ve l\u00fcks kimli\u011fini dijital d\u00fcnyada ba\u015far\u0131l\u0131 bir \u015fekilde konumland\u0131rm\u0131\u015ft\u0131r. Markan\u0131n felsefesini yans\u0131tan yarat\u0131c\u0131 yakla\u015f\u0131mlar ile veriye dayal\u0131 optimizasyonun birle\u015fimi sayesinde, hem marka bilinirli\u011fi \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131r\u0131lm\u0131\u015f hem de do\u011frudan e-ticaret sat\u0131\u015flar\u0131nda ve yat\u0131r\u0131m getirisinde (ROAS) somut ba\u015far\u0131lara ula\u015f\u0131lm\u0131\u015ft\u0131r. Noir Parfum ile olan bu i\u015f birli\u011fi, <strong>Marker Groupe<\/strong>&#8216;nin ni\u015f ve l\u00fcks segmentlerde dahi dijital pazarlaman\u0131n g\u00fcc\u00fcn\u00fc nas\u0131l maksimize etti\u011fini ve m\u00fc\u015fterileri i\u00e7in \u00f6l\u00e7\u00fclebilir de\u011fer yaratt\u0131\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a ortaya koymaktad\u0131r.<br><br><br><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4930,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-5753","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/5753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=5753"}],"version-history":[{"count":0,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/5753\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/4930"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=5753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}