{"id":5739,"date":"2025-06-19T07:47:15","date_gmt":"2025-06-19T07:47:15","guid":{"rendered":"https:\/\/www.markergroupe.com\/?page_id=5739"},"modified":"2025-06-19T09:11:22","modified_gmt":"2025-06-19T09:11:22","slug":"gayrimenkul-sektorunde-binlerce-leadi-nasil-elde-ettik","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/basari-hikayeleri\/gayrimenkul-sektorunde-binlerce-leadi-nasil-elde-ettik\/","title":{"rendered":"Gayrimenkul Sekt\u00f6r\u00fcnde Binlerce Lead\u2019i Nas\u0131l Elde Ettik?"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}#gspb_row-id-gsbp-38de82c{margin-bottom:60px;padding-top:80px;padding-bottom:80px;}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px;}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \"><strong>Gayrimenkul Sekt\u00f6r\u00fcnde Binlerce Lead\u2019i Nas\u0131l Elde Ettik?<\/strong><\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-24ce0d9\" class=\"gspb_text gspb_text-id-gsbp-24ce0d9 \"><br><strong>Yuvam Ba\u015fak\u015fehir<\/strong>, \u0130stanbul&#8217;un h\u0131zla geli\u015fen ve yat\u0131r\u0131m de\u011feri y\u00fcksek b\u00f6lgelerinden birinde yer alan modern konut projeleriyle dikkat \u00e7eken prestijli bir gayrimenkul markas\u0131d\u0131r. Pazarlama hedefleri do\u011frultusunda daha geni\u015f kitlelere ula\u015fmak, nitelikli potansiyel m\u00fc\u015fterilerle etkile\u015fimi art\u0131rmak ve proje sat\u0131\u015flar\u0131n\u0131 h\u0131zland\u0131rmak amac\u0131yla Marker Groupe ile stratejik bir i\u015f birli\u011fi yapm\u0131\u015ft\u0131r.<br><br><strong>Kampanya S\u00fcrecinin Zorluklar\u0131<\/strong><br>Gayrimenkul sekt\u00f6r\u00fc, T\u00fcrkiye&#8217;de en y\u00fcksek rekabetin ya\u015fand\u0131\u011f\u0131 ve do\u011fru hedef kitleye ula\u015fman\u0131n kritik \u00f6neme sahip oldu\u011fu bir aland\u0131r. Yuvam Ba\u015fak\u015fehir, bu rekabet\u00e7i pazarda dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak, y\u00fcksek nitelikli potansiyel m\u00fc\u015fteri havuzu olu\u015fturmak ve pazarlama b\u00fct\u00e7esini en etkin \u015fekilde kullanarak yat\u0131r\u0131m getirisini maksimize etmek i\u00e7in g\u00fc\u00e7l\u00fc ve \u00e7ok kanall\u0131 bir dijital stratejiye ihtiya\u00e7 duyuyordu.<br><br><strong>Marker Groupe Yakla\u015f\u0131m\u0131<\/strong><br>Potansiyel al\u0131c\u0131lar\u0131n dijital davran\u0131\u015flar\u0131 ve platform \u00f6zelindeki etkile\u015fim al\u0131\u015fkanl\u0131klar\u0131 detayl\u0131ca analiz edilerek, Google ve Meta kampanyalar\u0131 \u00f6zelinde hedefleme ve i\u00e7erik yap\u0131lar\u0131 olu\u015fturuldu.<br>Google taraf\u0131nda, y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm potansiyeline sahip anahtar kelimeler belirlenerek, \u201cProje Ad\u0131 + Konum\u201d gibi ni\u015f aramalar\u0131 hedefleyen yap\u0131lar kuruldu. Meta taraf\u0131nda ise demografi, ilgi alan\u0131 ve davran\u0131\u015f temelli segmentasyonla, yat\u0131r\u0131m e\u011filimli kitlelere ula\u015fmak hedeflendi.<br>Her iki platformda da reklam gruplar\u0131, kreatifler ve teklif stratejileri s\u00fcrekli optimize edilerek; en y\u00fcksek etkile\u015fimi sa\u011flayan i\u00e7erikler \u00f6nceliklendirildi. Ak\u0131ll\u0131 b\u00fct\u00e7e y\u00f6netimi ve d\u00fc\u015f\u00fck maliyetli eri\u015fim stratejileriyle d\u00f6n\u00fc\u015f\u00fcm maliyetleri hedeflenen seviyelerde tutuldu.<br>Bu b\u00fct\u00fcnsel yap\u0131 sayesinde hem Google hem Meta kampanyalar\u0131nda y\u00fcksek geri d\u00f6n\u00fc\u015f oranlar\u0131 elde edildi ve pazarlama b\u00fct\u00e7esi maksimum verimle kullan\u0131ld\u0131.<br><\/div>\n\n\n<style>#gspb_row-id-gsbp-97a110e{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-97a110e > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-97a110e > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-97a110e > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}<\/style>\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-97a110e\" id=\"gspb_row-id-gsbp-97a110e\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-db34028.gspb_row__col--6{width:50%;}@media (max-width:689.98px){#gspb_col-id-gsbp-db34028.gspb_row__col--6{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-db34028\" id=\"gspb_col-id-gsbp-db34028\">\n<div id=\"gspb_text-id-gsbp-b636b8b\" class=\"gspb_text gspb_text-id-gsbp-b636b8b \"><strong>\u2705 Google Ads Stratejisi<br><\/strong><br><strong>Arama A\u011f\u0131 Kampanyalar\u0131:<\/strong> Ni\u015f anahtar kelimelerle, konut arayan kullan\u0131c\u0131lar\u0131n Google\u2019da yapt\u0131\u011f\u0131 aramalarda \u00fcst s\u0131ralarda yer al\u0131nd\u0131; y\u00fcksek niyetli trafik \u00e7ekildi.<br><strong>G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131:<\/strong> Emlak ve ya\u015fam tarz\u0131 i\u00e7erikleriyle ilgilenen geni\u015f bir kitleye, farkl\u0131 siteler ve uygulamalarda dikkat \u00e7ekici g\u00f6rsellerle ula\u015f\u0131larak marka bilinirli\u011fi art\u0131r\u0131ld\u0131.<br><strong>Ke\u015fif (Discovery) Kampanyalar\u0131:<\/strong> Google Ke\u015ffet, YouTube ana sayfas\u0131 ve Gmail gibi alanlarda yer alarak, arama yapmayan ancak ilgili profildeki kullan\u0131c\u0131lara ula\u015fmak hedeflendi.<br><strong>Performans Maksimum (PMax):<\/strong> Google\u2019\u0131n t\u00fcm y\u00fczeylerinde (Arama, G\u00f6r\u00fcnt\u00fcl\u00fc, YouTube, Gmail, Haritalar) yapay zeka destekli reklamlarla maksimum g\u00f6r\u00fcn\u00fcrl\u00fck ve d\u00f6n\u00fc\u015f\u00fcm elde edildi.<br><strong>Demand Gen Display Yay\u0131nlar\u0131:<\/strong> Hedef kitle odakl\u0131 display kampanyalar\u0131 \u015fu kategorilerde yay\u0131nland\u0131:<br>\u2022 Gayrimenkul &amp; Emlak<br>\u2022 Yat\u0131r\u0131m &amp; Finans<br>\u2022 Sahibinden benzeri portallar<br>\u2022 Ekonomi haber siteleri<\/div>\n<\/div>\n\n\n<style>#gspb_col-id-gsbp-a83c6e0.gspb_row__col--6{width:50%;}@media (max-width:689.98px){#gspb_col-id-gsbp-a83c6e0.gspb_row__col--6{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-a83c6e0\" id=\"gspb_col-id-gsbp-a83c6e0\"><style>#gspb_image-id-gsbp-1badd58 img{vertical-align:top;}#gspb_image-id-gsbp-1badd58 img{display:inline-block;box-sizing:border-box;max-width:100%;height:auto;}<\/style>\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-1badd58\" id=\"gspb_image-id-gsbp-1badd58\"><img decoding=\"async\" src=\"https:\/\/www.markergroupe.com\/wp-content\/uploads\/2025\/06\/gayrimenkul_hedeflemesi.png\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1110\" height=\"934\" title=\"\"><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<p>Marker Groupe olarak Yuvam Ba\u015fak\u015fehir i\u00e7in tasarlad\u0131\u011f\u0131m\u0131z ve titizlikle y\u00f6netti\u011fimiz Google Ads kampanyalar\u0131, hedeflenen potansiyel m\u00fc\u015fteri kitlesine ula\u015fmada ve projenin dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmada b\u00fcy\u00fck ba\u015far\u0131 elde etmi\u015ftir. Elde edilen rekor t\u0131klama ve g\u00f6sterim say\u0131lar\u0131, d\u00fc\u015f\u00fck maliyetli y\u00fcksek verim stratejisiyle birle\u015ferek Marker Groupe\u2019nin dijital pazarlama alan\u0131ndaki derin uzmanl\u0131\u011f\u0131n\u0131, veri odakl\u0131 yakla\u015f\u0131m\u0131n\u0131 ve gayrimenkul sekt\u00f6r\u00fcne \u00f6zel stratejik yetkinli\u011fini bir kez daha kan\u0131tlam\u0131\u015ft\u0131r.<\/p>\n\n\n<style>#gspb_row-id-gsbp-b8681ce{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-b8681ce > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-b8681ce > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-b8681ce > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}<\/style>\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-b8681ce\" id=\"gspb_row-id-gsbp-b8681ce\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-b854f03.gspb_row__col--6{width:50%;}@media (max-width:689.98px){#gspb_col-id-gsbp-b854f03.gspb_row__col--6{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-b854f03\" id=\"gspb_col-id-gsbp-b854f03\">\n<div id=\"gspb_text-id-gsbp-cc57277\" class=\"gspb_text gspb_text-id-gsbp-cc57277 \"><strong>\u2705 Meta Ads Stratejisi<\/strong><br><br>Google kampanyalar\u0131yla paralel y\u00fcr\u00fct\u00fclen <strong>Meta reklam stratejisi<\/strong>, \u00f6zellikle form toplama, mesajla\u015fma ve d\u00f6n\u00fc\u015f\u00fcm optimizasyonlar\u0131 \u00fczerine kurguland\u0131. Meta\u2019n\u0131n sundu\u011fu platformlar \u00fczerinden hedef kitleyle g\u00fc\u00e7l\u00fc bir etkile\u015fim sa\u011fland\u0131.<br><strong>Lead Form Kampanyalar\u0131<\/strong>: Toplam <strong>2061 adet form<\/strong> elde edildi. Ortalama <strong>50 TL<\/strong> CPA maliyetiyle ba\u015far\u0131l\u0131 bir maliyet-d\u00f6n\u00fc\u015f\u00fcm dengesi yakaland\u0131. Ge\u00e7ersiz lead oran\u0131 ise yaln\u0131zca <strong>%7<\/strong> civar\u0131ndayd\u0131. Ayr\u0131ca bu kampanyalarda <strong>24 mesajla\u015fma konu\u015fmas\u0131<\/strong> ba\u015flat\u0131ld\u0131.<br><strong>Web Conversion Kampanyalar\u0131<\/strong>: A\u00e7\u0131l\u0131\u015f sayfas\u0131 \u00fczerinden y\u00fcr\u00fct\u00fclen bu kampanyalarda kullan\u0131c\u0131lar\u0131n form doldurmas\u0131, WhatsApp mesaj\u0131 ba\u015flatmas\u0131 veya arama yapmas\u0131 gibi t\u00fcm etkile\u015fimler d\u00f6n\u00fc\u015f\u00fcm olarak takip edildi. Kullan\u0131c\u0131lar bilgi almak i\u00e7in web sitesi \u00fczerinden <strong>1210 adet ba\u015fvuru formu<\/strong> doldurdular. Ek olarak web sitesi \u00fczerinden <strong>17 Meta formu, 107 Whatsapp Mesaj\u0131, 206 telefon aramas\u0131 <\/strong>ger\u00e7ekle\u015ftirdi.<br><strong>WhatsApp Mesaj Kampanyalar\u0131<\/strong>: H\u0131zl\u0131 d\u00f6n\u00fc\u015f\u00fcm ve do\u011frudan ileti\u015fim hedefiyle y\u00fcr\u00fct\u00fclen kampanyalarda <strong>1982 adet WhatsApp konu\u015fmas\u0131<\/strong> ba\u015flat\u0131ld\u0131. Ortalama CPA maliyeti <strong>43 TL<\/strong> olarak ger\u00e7ekle\u015fti. Ge\u00e7ersiz ileti\u015fim oran\u0131 <strong>%8-10<\/strong> aras\u0131nda seyretti. Ayr\u0131ca bu kampanyalar \u00fczerinden <strong>67 web formu<\/strong> ve <strong>6 adet ek Meta formu<\/strong> elde edildi.<br><br><strong>Toplam 2061 lead<\/strong>, <strong>1210 adet website formu,<\/strong> <strong>1982 WhatsApp mesaj\u0131<\/strong> ve <strong>206 telefon aramas\u0131<\/strong> ile g\u00fc\u00e7l\u00fc etkile\u015fim sa\u011fland\u0131.<br>Meta \u00f6zelinde <strong>ortalama 43-50 TL CPA<\/strong> ile y\u00fcksek verimlilik yakaland\u0131.<\/div>\n<\/div>\n\n\n<style>#gspb_col-id-gsbp-0d458c5.gspb_row__col--6{width:50%;}@media (max-width:689.98px){#gspb_col-id-gsbp-0d458c5.gspb_row__col--6{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-0d458c5\" id=\"gspb_col-id-gsbp-0d458c5\"><style>#gspb_image-id-gsbp-30934dd img{vertical-align:top;}#gspb_image-id-gsbp-30934dd img{display:inline-block;box-sizing:border-box;max-width:100%;height:auto;}#gspb_image-id-gsbp-30934dd img{width:800px;}#gspb_image-id-gsbp-30934dd,#gspb_image-id-gsbp-30934dd img{height:custom;}<\/style>\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-30934dd alignwide\" id=\"gspb_image-id-gsbp-30934dd\"><img decoding=\"async\" src=\"https:\/\/www.markergroupe.com\/wp-content\/uploads\/2025\/06\/meta_gayrimenkul.png\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"800px\" title=\"\"><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-3c493fa\" class=\"gspb_text gspb_text-id-gsbp-3c493fa \"><strong>Do\u011fru Strateji, \u00d6l\u00e7\u00fclebilir Ba\u015far\u0131<br><\/strong>Yuvam Ba\u015fak\u015fehir i\u00e7in geli\u015ftirdi\u011fimiz Google ve Meta kampanya stratejileri; do\u011fru hedefleme, veriye dayal\u0131 optimizasyonlar ve platformlara \u00f6zel yarat\u0131c\u0131 yakla\u015f\u0131mlar sayesinde y\u00fcksek etkile\u015fim, d\u00fc\u015f\u00fck maliyet ve g\u00fc\u00e7l\u00fc d\u00f6n\u00fc\u015f\u00fcmlerle sonu\u00e7land\u0131.<br>144 binin \u00fczerinde t\u0131klama, milyonlarca g\u00f6sterim, binlerce ger\u00e7ek potansiyel m\u00fc\u015fteri ve \u00f6l\u00e7\u00fclebilir sat\u0131\u015f katk\u0131s\u0131yla dijital pazarlama hedeflerinin \u00e7ok daha \u00f6tesine ge\u00e7ildi.<br>Gayrimenkul gibi y\u00fcksek rekabetli bir sekt\u00f6rde bile dijitalin g\u00fcc\u00fcn\u00fc do\u011fru kurgularla kullanman\u0131n m\u00fcmk\u00fcn oldu\u011funu bir kez daha kan\u0131tlad\u0131k.<br><br><br><br><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marker Groupe olarak Yuvam Ba\u015fak\u015fehir i\u00e7in tasarlad\u0131\u011f\u0131m\u0131z ve titizlikle y\u00f6netti\u011fimiz Google Ads kampanyalar\u0131, hedeflenen potansiyel m\u00fc\u015fteri kitlesine ula\u015fmada ve projenin dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmada b\u00fcy\u00fck ba\u015far\u0131 elde etmi\u015ftir. Elde edilen rekor t\u0131klama ve g\u00f6sterim say\u0131lar\u0131, d\u00fc\u015f\u00fck maliyetli y\u00fcksek verim stratejisiyle birle\u015ferek Marker Groupe\u2019nin dijital pazarlama alan\u0131ndaki derin uzmanl\u0131\u011f\u0131n\u0131, veri odakl\u0131 yakla\u015f\u0131m\u0131n\u0131 ve gayrimenkul sekt\u00f6r\u00fcne \u00f6zel stratejik [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2593,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-5739","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/5739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=5739"}],"version-history":[{"count":0,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/5739\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/2593"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=5739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}