{"id":3759,"date":"2024-11-22T06:42:44","date_gmt":"2024-11-22T06:42:44","guid":{"rendered":"https:\/\/www.markergroupe.com\/basari-hikayeleri\/ika-b2b-performance-marketing-case-study\/"},"modified":"2025-06-30T14:42:49","modified_gmt":"2025-06-30T14:42:49","slug":"ika-b2b-performans-pazarlama","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/basari-hikayeleri\/ika-b2b-performans-pazarlama\/","title":{"rendered":"IKA | B2B Performans Pazarlama"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}#gspb_row-id-gsbp-38de82c{margin-bottom:60px;padding-top:80px;padding-bottom:80px;}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px;}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \">IKA | B2B Performans Pazarlama<\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<p><strong>IKA laboratuvar teknolojileri, ara\u015ft\u0131rma ve geli\u015ftirme alanlar\u0131nda \u00e7e\u015fitli uygulamalar\u0131 olan bir\u00e7ok inovatif ekipman \u00fcretmektedir.&nbsp;<\/strong><\/p>\n\n\n\n<p>Google Search, Google Display, Performance Max yay\u0131n formatlar\u0131 kullan\u0131larak markan\u0131n belirlemi\u015f oldu\u011fu kategori ve rakip hedefli yay\u0131nlar ger\u00e7ekle\u015ftirilmi\u015ftir.&nbsp;<\/p>\n\n\n\n<p>Ger\u00e7ekle\u015ftirilen bu yay\u0131nlardan sekt\u00f6rel ortalaman\u0131n \u00fczerinde CTR elde edilmi\u015ftir. Marka ile birlikte belirledi\u011fimiz; hedef KPI\u2019lar do\u011fru hedeflemeler ve optimizasyonlar sonucunda ba\u015far\u0131ya ula\u015fm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Marka rakiplerin sekt\u00f6r ortalamas\u0131 baz al\u0131nd\u0131\u011f\u0131nda benchmark kriterlerinde ba\u015far\u0131ya ula\u015f\u0131lm\u0131\u015ft\u0131r.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Rakiplere oranla g\u00f6sterim pay\u0131m\u0131z %22 olarak hesaplanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Sayfan\u0131n \u00fcst konum oran\u0131 %80,83 ve mutlak sayfan\u0131n \u00fcst k\u0131sm\u0131 oran\u0131 %48,57\u2019dir<\/p>\n\n\n\n<p>CTR oran\u0131 sekt\u00f6r\u00fcn olduk\u00e7a \u00fcst\u00fcnde ve %5,95 olarak hesaplanmaktad\u0131r.<\/p>\n\n\n\n<p>Marker Groupe\u2019un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/iletisim\"><strong>MarkerGroupe.com<\/strong><\/a>&nbsp;web sitesi \u00fczerinden veya&nbsp;<strong>hello@markergroupe.com<\/strong>&nbsp;e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IKA laboratuvar teknolojileri, ara\u015ft\u0131rma ve geli\u015ftirme alanlar\u0131nda \u00e7e\u015fitli uygulamalar\u0131 olan bir\u00e7ok inovatif ekipman \u00fcretmektedir.&nbsp; Google Search, Google Display, Performance Max yay\u0131n formatlar\u0131 kullan\u0131larak markan\u0131n belirlemi\u015f oldu\u011fu kategori ve rakip hedefli yay\u0131nlar ger\u00e7ekle\u015ftirilmi\u015ftir.&nbsp; Ger\u00e7ekle\u015ftirilen bu yay\u0131nlardan sekt\u00f6rel ortalaman\u0131n \u00fczerinde CTR elde edilmi\u015ftir. Marka ile birlikte belirledi\u011fimiz; hedef KPI\u2019lar do\u011fru hedeflemeler ve optimizasyonlar sonucunda ba\u015far\u0131ya ula\u015fm\u0131\u015ft\u0131r. Marka [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2578,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-3759","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=3759"}],"version-history":[{"count":0,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3759\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/2578"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=3759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}