{"id":3757,"date":"2024-11-26T10:10:44","date_gmt":"2024-11-26T10:10:44","guid":{"rendered":"https:\/\/www.markergroupe.com\/basari-hikayeleri\/how-we-increased-sales-in-the-real-estate-sector-with-meta-campaigns\/"},"modified":"2025-06-30T14:27:34","modified_gmt":"2025-06-30T14:27:34","slug":"meta-kampanyalari-ile-gayrimenkul-sektorunde-satisleri-nasil-artirdik","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/basari-hikayeleri\/meta-kampanyalari-ile-gayrimenkul-sektorunde-satisleri-nasil-artirdik\/","title":{"rendered":"Meta Kampanyalar\u0131 ile Gayrimenkul Sekt\u00f6r\u00fcnde Sat\u0131\u015flar\u0131 Nas\u0131l Artt\u0131rd\u0131k?"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}#gspb_row-id-gsbp-38de82c{margin-bottom:60px;padding-top:80px;padding-bottom:80px;}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px;}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \"><strong>Meta Kampanyalar\u0131 ile Gayrimenkul Sekt\u00f6r\u00fcnde Sat\u0131\u015flar\u0131 Nas\u0131l Artt\u0131rd\u0131k?<\/strong><\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<p>Yuvam Ba\u015fak\u015fehir i\u00e7in 2 ayl\u0131k d\u00f6nemde ger\u00e7ekle\u015ftirilen Meta (Facebook ve Instagram) reklam kampanyalar\u0131, 50.000 TL b\u00fct\u00e7e ile hedeflenen performans\u0131n \u00f6tesine ge\u00e7erek etkileyici d\u00f6n\u00fc\u015f\u00fcm sonu\u00e7lar\u0131 elde etmi\u015ftir. Bu \u00e7al\u0131\u015fma, hedef kitlenin do\u011fru \u015fekilde belirlenmesi ve etkin optimizasyonlarla sa\u011flanan verimlili\u011fin, dijital pazarlama yat\u0131r\u0131mlar\u0131n\u0131n sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm\u00fcne do\u011frudan katk\u0131 sundu\u011funu g\u00f6stermektedir. A\u015fa\u011f\u0131da kampanya performans\u0131 ve elde edilen sonu\u00e7lar detayland\u0131r\u0131lm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p><strong>Kampanya Hedefleri ve Strateji<\/strong><\/p>\n\n\n\n<p>Kampanyan\u0131n ana hedefi, Yuvam Ba\u015fak\u015fehir\u2019in potansiyel m\u00fc\u015fteri kitlesi ile etkile\u015fim kurarak sat\u0131\u015flar\u0131 art\u0131rmak ve markan\u0131n bilinirli\u011fini y\u00fckseltmekti. Bu hedef do\u011frultusunda, \u00fc\u00e7 temel kanal \u00fczerinden potansiyel m\u00fc\u015fteri etkile\u015fimi odakl\u0131 stratejiler geli\u015ftirildi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Web sitesi form d\u00f6n\u00fc\u015f\u00fcmleri:<\/strong> Potansiyel m\u00fc\u015fterilerin do\u011frudan ba\u015fvuru yapmalar\u0131n\u0131 sa\u011flamak i\u00e7in form odakl\u0131 d\u00f6n\u00fc\u015f\u00fcm kampanyalar\u0131 olu\u015fturuldu.<\/li>\n\n\n\n<li><strong>WhatsApp ileti\u015fimi:<\/strong> Hedef kitlenin birebir ileti\u015fim kurarak bilgi almas\u0131n\u0131 te\u015fvik etmek amac\u0131yla WhatsApp \u00fczerinden ileti\u015fim kampanyalar\u0131 ba\u015flat\u0131ld\u0131.<\/li>\n\n\n\n<li><strong>Lead toplama kampanyalar\u0131:<\/strong> Do\u011fru hedef kitleye ula\u015farak etkili bir lead havuzu olu\u015fturmak i\u00e7in y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na odaklanan lead kampanyalar\u0131 y\u00fcr\u00fct\u00fcld\u00fc.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"performans-metrikleri-ve-sonuclar\"><strong>Performans Metrikleri ve Sonu\u00e7lar<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-web-sitesi-form-donusumleri\"><strong>1. Web Sitesi Form D\u00f6n\u00fc\u015f\u00fcmleri<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Toplam Form Say\u0131s\u0131:<\/strong> 101<\/li>\n\n\n\n<li><strong>Form Ba\u015f\u0131na Maliyet:<\/strong> 58,01 TL<\/li>\n\n\n\n<li><strong>Sonu\u00e7:<\/strong> Web sitesi \u00fczerinden toplanan 101 form ile kullan\u0131c\u0131 ba\u015f\u0131na olduk\u00e7a makul bir maliyet yakaland\u0131. Bu formlar, sat\u0131\u015f s\u00fcrecine y\u00fcksek kaliteli m\u00fc\u015fteri adaylar\u0131 kazand\u0131rarak Yuvam Ba\u015fak\u015fehir i\u00e7in \u00f6nemli bir lead kanal\u0131 olu\u015fturdu.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-whatsapp-iletisim-donusumleri\"><strong>2. WhatsApp \u0130leti\u015fim D\u00f6n\u00fc\u015f\u00fcmleri<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ba\u015flat\u0131lan Toplam WhatsApp G\u00f6r\u00fc\u015fmesi:<\/strong> 316<\/li>\n\n\n\n<li><strong>G\u00f6r\u00fc\u015fme Ba\u015f\u0131na Maliyet:<\/strong> 32,89 TL<\/li>\n\n\n\n<li><strong>Sonu\u00e7:<\/strong> WhatsApp g\u00f6r\u00fc\u015fmeleri, m\u00fc\u015fteri adaylar\u0131 ile birebir etkile\u015fime girerek g\u00fcven olu\u015fturmada ve sat\u0131n alma s\u00fcrecini h\u0131zland\u0131rmada etkili oldu. Potansiyel m\u00fc\u015fterilerle h\u0131zl\u0131 ve do\u011frudan ileti\u015fim kurmak, kullan\u0131c\u0131 ba\u015f\u0131na d\u00fc\u015f\u00fck maliyetle y\u00fcksek etkile\u015fim sa\u011flad\u0131.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-lead-toplama-kampanyasi-performansi\"><strong>3. Lead Toplama Kampanyas\u0131 Performans\u0131<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Toplam Lead Say\u0131s\u0131:<\/strong> 603<\/li>\n\n\n\n<li><strong>Lead Ba\u015f\u0131na Maliyet:<\/strong> 27,87 TL<\/li>\n\n\n\n<li><strong>Sonu\u00e7:<\/strong> Lead toplama kampanyalar\u0131nda elde edilen veriler, do\u011fru hedefleme stratejisi ile d\u00fc\u015f\u00fck maliyetli ve y\u00fcksek potansiyelli m\u00fc\u015fteri adaylar\u0131na ula\u015f\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6sterdi. Bu sonu\u00e7, Yuvam Ba\u015fak\u015fehir\u2019in gelecekteki sat\u0131\u015f stratejileri i\u00e7in de\u011ferli bir m\u00fc\u015fteri havuzu olu\u015fmas\u0131n\u0131 sa\u011flad\u0131.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-donusum-oranlari-ve-satis-sonuclari\"><strong>4. D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131 ve Sat\u0131\u015f Sonu\u00e7lar\u0131<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Y\u00fcksek Kaliteli Lead Oran\u0131:<\/strong> %88<\/li>\n\n\n\n<li><strong>Sat\u0131\u015fa D\u00f6n\u00fc\u015fen Daire Say\u0131s\u0131:<\/strong> 10 adet (her biri yakla\u015f\u0131k 6.500.000 TL de\u011ferinde)<\/li>\n\n\n\n<li><strong>Sonu\u00e7:<\/strong> Kampanya s\u00fcrecinde elde edilen leadlerin %88\u2019inin y\u00fcksek kaliteli oldu\u011fu tespit edildi. Bu sonu\u00e7, kampanyalar\u0131n hedef kitleye do\u011fru \u015fekilde ula\u015ft\u0131\u011f\u0131n\u0131 ve d\u00f6n\u00fc\u015f\u00fcm potansiyelinin y\u00fcksek oldu\u011funu g\u00f6sterdi. Sonu\u00e7 olarak, bu kaliteli lead\u2019lerin katk\u0131s\u0131yla Yuvam Ba\u015fak\u015fehir, ortalama de\u011feri 6.500.000 TL olan 10 daire sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirdi.<\/li>\n<\/ul>\n\n\n\n<p><strong>Genel De\u011ferlendirme ve \u00c7\u0131kar\u0131mlar<\/strong><\/p>\n\n\n\n<p>Bu kampanya, s\u0131n\u0131rl\u0131 bir b\u00fct\u00e7eyle en y\u00fcksek verimi sa\u011flamak amac\u0131yla titizlikle optimize edilmi\u015ftir. Do\u011fru hedefleme, d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 kampanya y\u00f6netimi ve s\u00fcrekli optimizasyonlar sayesinde Yuvam Ba\u015fak\u015fehir, tercih edilen hedef kitlesine ba\u015far\u0131yla ula\u015fm\u0131\u015f ve dijital pazarlama yat\u0131r\u0131mlar\u0131n\u0131 do\u011frudan sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrm\u00fc\u015ft\u00fcr. Kampanya boyunca elde edilen ba\u015far\u0131, Meta platformlar\u0131n\u0131n y\u00fcksek etkile\u015fim ve d\u00f6n\u00fc\u015f\u00fcm potansiyelini ortaya koyarken, \u00f6zellikle birebir ileti\u015fim kanallar\u0131n\u0131n m\u00fc\u015fteri g\u00fcvenini ve memnuniyetini artt\u0131rmadaki etkisini de g\u00f6stermi\u015ftir.<\/p>\n\n\n\n<p>Bu \u00e7al\u0131\u015fma, ileriye d\u00f6n\u00fck kampanya stratejileri ve sat\u0131\u015f odakl\u0131 dijital pazarlama \u00e7\u00f6z\u00fcmleri i\u00e7in ba\u015far\u0131l\u0131 bir \u00f6rnek te\u015fkil etmekte, dijital reklam platformlar\u0131n\u0131n do\u011fru kullan\u0131m\u0131yla s\u0131n\u0131rl\u0131 b\u00fct\u00e7elerin nas\u0131l y\u00fcksek performansla de\u011ferlendirebilece\u011fini g\u00f6zler \u00f6n\u00fcne sermektedir.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yuvam Ba\u015fak\u015fehir i\u00e7in 2 ayl\u0131k d\u00f6nemde ger\u00e7ekle\u015ftirilen Meta (Facebook ve Instagram) reklam kampanyalar\u0131, 50.000 TL b\u00fct\u00e7e ile hedeflenen performans\u0131n \u00f6tesine ge\u00e7erek etkileyici d\u00f6n\u00fc\u015f\u00fcm sonu\u00e7lar\u0131 elde etmi\u015ftir. Bu \u00e7al\u0131\u015fma, hedef kitlenin do\u011fru \u015fekilde belirlenmesi ve etkin optimizasyonlarla sa\u011flanan verimlili\u011fin, dijital pazarlama yat\u0131r\u0131mlar\u0131n\u0131n sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm\u00fcne do\u011frudan katk\u0131 sundu\u011funu g\u00f6stermektedir. A\u015fa\u011f\u0131da kampanya performans\u0131 ve elde edilen sonu\u00e7lar detayland\u0131r\u0131lm\u0131\u015ft\u0131r. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2593,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-3757","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=3757"}],"version-history":[{"count":0,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3757\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/2593"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=3757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}