{"id":3753,"date":"2024-11-22T06:42:14","date_gmt":"2024-11-22T06:42:14","guid":{"rendered":"https:\/\/www.markergroupe.com\/basari-hikayeleri\/hometex-country-and-industry-targeted-programmatic-advertising\/"},"modified":"2025-06-30T14:44:10","modified_gmt":"2025-06-30T14:44:10","slug":"hometex-ulke-ve-sektor-hedeflemeli-programatik-reklamcilik","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/basari-hikayeleri\/hometex-ulke-ve-sektor-hedeflemeli-programatik-reklamcilik\/","title":{"rendered":"Hometex | \u00dclke Ve Sekt\u00f6r Hedeflemeli Programatik Reklamc\u0131l\u0131k"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}#gspb_row-id-gsbp-38de82c{margin-bottom:60px;padding-top:80px;padding-bottom:80px;}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px;}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \">Hometex | \u00dclke Ve Sekt\u00f6r Hedeflemeli Programatik Reklamc\u0131l\u0131k<\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<p><strong>Ev tekstilinde d\u00fcnyan\u0131n en prestijli fuarlar\u0131ndan biri olan HOMETEX, sekt\u00f6r\u00fcn ulusal ve uluslararas\u0131 oyuncular\u0131n\u0131 \u0130stanbul\u2019da bulu\u015fturan bir organizasyondur.<\/strong><\/p>\n\n\n\n<p>Hometex, 2023 fuar\u0131n\u0131 uluslararas\u0131 d\u00fczeyde duyurmak ve kat\u0131l\u0131mc\u0131 say\u0131s\u0131n\u0131 art\u0131rmak istedi. Bu do\u011frultuda veriye dayal\u0131 programatik hedefleme se\u00e7eneklerimizi kullanarak sekt\u00f6r\u00fc ve ilgili kitleleri hedeflememiz gerekiyordu.<\/p>\n\n\n\n<p>Digital Marker, Hometex 2023 i\u00e7in ayr\u0131nt\u0131l\u0131 hedefleme ile standart banner yay\u0131n format\u0131n\u0131 kullanarak 10 farkl\u0131 \u00fclkeye yay\u0131n ger\u00e7ekle\u015ftirdi.<\/p>\n\n\n\n<p>Ayr\u0131nt\u0131l\u0131 hedefleme se\u00e7eneklerinde kullan\u0131c\u0131lar;&nbsp;gelir d\u00fczeyi, cihaz markas\u0131, ayl\u0131k kredi kart\u0131 harcamas\u0131 ve ya\u015f kriterleri hedeflendi.<\/p>\n\n\n\n<p>Yay\u0131n s\u00fcresi 20 g\u00fcnd\u00fcr ve sonu\u00e7lar olduk\u00e7a ba\u015far\u0131l\u0131d\u0131r.<\/p>\n\n\n\n<p><strong>SONU\u00c7LAR:<\/strong><\/p>\n\n\n\n<p>CTR oran\u0131m\u0131z %0,43 ile sekt\u00f6rel kar\u015f\u0131la\u015ft\u0131rman\u0131n \u00fczerindedir.<\/p>\n\n\n\n<p>20 g\u00fcnl\u00fck yay\u0131n\u0131m\u0131zda viewbility oran\u0131 beklentimiz %70 iken yay\u0131nlar\u0131m\u0131z tamamland\u0131\u011f\u0131nda viewbility oran\u0131m\u0131z %94 olarak hesapland\u0131.<\/p>\n\n\n\n<p>Reach oran\u0131n\u0131n %70 olmas\u0131 bekleniyordu ancak Digital Marker reach oran\u0131n\u0131 %92\u2019ye \u00e7\u0131karmay\u0131 ba\u015fard\u0131.<\/p>\n\n\n\n<p>Marker Groupe\u2019un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<strong><a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a><\/strong>&nbsp;web sitesi \u00fczerinden veya&nbsp;<strong>hello@markergroupe.com<\/strong>&nbsp;e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ev tekstilinde d\u00fcnyan\u0131n en prestijli fuarlar\u0131ndan biri olan HOMETEX, sekt\u00f6r\u00fcn ulusal ve uluslararas\u0131 oyuncular\u0131n\u0131 \u0130stanbul\u2019da bulu\u015fturan bir organizasyondur. Hometex, 2023 fuar\u0131n\u0131 uluslararas\u0131 d\u00fczeyde duyurmak ve kat\u0131l\u0131mc\u0131 say\u0131s\u0131n\u0131 art\u0131rmak istedi. Bu do\u011frultuda veriye dayal\u0131 programatik hedefleme se\u00e7eneklerimizi kullanarak sekt\u00f6r\u00fc ve ilgili kitleleri hedeflememiz gerekiyordu. Digital Marker, Hometex 2023 i\u00e7in ayr\u0131nt\u0131l\u0131 hedefleme ile standart banner yay\u0131n format\u0131n\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2608,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-3753","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=3753"}],"version-history":[{"count":0,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3753\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/2608"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=3753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}