{"id":3741,"date":"2024-11-22T06:40:32","date_gmt":"2024-11-22T06:40:32","guid":{"rendered":"https:\/\/www.markergroupe.com\/basari-hikayeleri\/eda-taspinar-successful-geofencing-ad-delivery\/"},"modified":"2025-06-30T15:26:23","modified_gmt":"2025-06-30T15:26:23","slug":"eda-taspinar-geofencing-reklam-calismasi","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/basari-hikayeleri\/eda-taspinar-geofencing-reklam-calismasi\/","title":{"rendered":"Eda Ta\u015fp\u0131nar | Geofencing Reklam \u00c7al\u0131\u015fmas\u0131"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}#gspb_row-id-gsbp-38de82c{margin-bottom:60px;padding-top:80px;padding-bottom:80px;}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px;}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \">Eda Ta\u015fp\u0131nar | Geofencing Reklam \u00c7al\u0131\u015fmas\u0131<\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<p><strong>Eda Ta\u015fp\u0131nar, 2012 y\u0131l\u0131nda kendi \u015firketi olan Y\u0131ld\u0131z D\u00fckkan\u0131\u2019n\u0131 kurdu ve kendi ad\u0131n\u0131 ta\u015f\u0131yan markas\u0131 alt\u0131nda g\u00fcne\u015f ya\u011flar\u0131, at kuyru\u011fu bitkisi \u015fampuan\u0131 ve v\u00fccut \u015fampuan\u0131, do\u011fal at k\u0131l\u0131 f\u0131r\u00e7as\u0131 gibi kozmetik \u00fcr\u00fcnleri T\u00fcrkiye \u00e7ap\u0131ndaki kozmetik zincir ve eczanelerde piyasaya s\u00fcrd\u00fc.<\/strong><\/p>\n\n\n\n<p>Digital Marker, Eda Ta\u015fp\u0131nar i\u00e7in Antalya TerraCity AVM yak\u0131ndaki m\u00fc\u015fterileri hedefleyerek fiziksel ma\u011faza ziyaretlerini artt\u0131rmak i\u00e7in Geofencing yay\u0131n format\u0131 kulland\u0131.<\/p>\n\n\n\n<p>Digital Marker, Antalya TerraCity AVM etraf\u0131nda \u00e7izilen sanal bir s\u0131n\u0131r i\u00e7erisinde bulunan kullan\u0131c\u0131lara \u00f6zel bir kampanya olu\u015fturdu. Kampanyay\u0131 g\u00f6rerek ma\u011fazay\u0131 ziyaret eden kullan\u0131c\u0131lar\u0131 takibe alarak online kampanyan\u0131n offline yans\u0131malar\u0131n\u0131 \u00f6l\u00e7\u00fcmledi.<\/p>\n\n\n\n<p><strong>GEOFENCING YAYINLARININ SA\u011eLADI\u011eI AVANTAJLAR:<\/strong><\/p>\n\n\n\n<p>Kullan\u0131c\u0131lara do\u011fru yerde ve do\u011fru zamanda ula\u015fmak: Belirli bir co\u011frafi konumun \u00e7evresinde geofence olu\u015fturabildi\u011finiz i\u00e7in bu parametre dahilinde potansiyel m\u00fc\u015fterileri hedefleyebilir ve ziyaret \u015fanslar\u0131n\u0131 art\u0131rabilirsiniz.<br>Daha h\u0131zl\u0131 d\u00f6n\u00fc\u015f\u00fcmler: Geofencing, yukar\u0131da belirtilen nedenle yerel sat\u0131\u015flar\u0131 art\u0131rmaya yard\u0131mc\u0131 olabilir. E\u015fle\u015fen reklamlar ve konumlar alaka d\u00fczeyini art\u0131r\u0131r; bu nedenle, i\u015fletme kap\u0131s\u0131ndan yak\u0131ndaki potansiyel m\u00fc\u015fterilerle an\u0131nda etkile\u015fime ge\u00e7ebilir.<br>Daha iyi m\u00fc\u015fteri deneyimi: Geofencing reklamc\u0131l\u0131\u011f\u0131n\u0131n sundu\u011fu y\u00fcksek alaka d\u00fczeyi ve ki\u015fiselle\u015ftirme, onu markalar i\u00e7in bu kadar de\u011ferli k\u0131lan \u015feydir.&nbsp;<\/p>\n\n\n\n<p><strong>SONU\u00c7LAR:<\/strong><\/p>\n\n\n\n<p>Sekt\u00f6r ve yay\u0131n format\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda kampanyam\u0131zda bekledi\u011fimiz CTR oran\u0131 %0,11 ile %0,15 aral\u0131\u011f\u0131ndayd\u0131 ancak biz CTR oran\u0131m\u0131z\u0131 %0,20\u2019ye \u00e7\u0131karmay\u0131 ba\u015fard\u0131k.<\/p>\n\n\n\n<p>Yay\u0131nlar\u0131m\u0131zda viewbility beklentimiz %70-%75 band\u0131ndayd\u0131 ancak d\u00fczenli optimizasyonlar ile birlikte viewbility oran\u0131m\u0131z\u0131 %89\u2019a y\u00fckseltmeyi ba\u015fard\u0131k.<\/p>\n\n\n\n<p>2 farkl\u0131 kreatif grubu kullanarak kullan\u0131c\u0131lar\u0131n ilgisini \u00e7eken kreatifleri tespit ettik. Kreatif optimizasyonlar\u0131 ile beraber banner k\u00f6rl\u00fc\u011f\u00fcn\u00fc ortadan kald\u0131rd\u0131k.<\/p>\n\n\n\n<p>Kampanyam\u0131z, kullan\u0131c\u0131lar \u00fczerinde marka bilinirli\u011fini artt\u0131rd\u0131 ve marka sadakati in\u015fas\u0131 i\u00e7in sa\u011flam bir altyap\u0131 olu\u015fturdu.<\/p>\n\n\n\n<p>Kampanyaya ilgi g\u00f6steren hedef kitle analizleri marka ile payla\u015f\u0131larak gelecek kampanyalara referans veri sa\u011flad\u0131k.<\/p>\n\n\n\n<p>Kampanyam\u0131za ilgi g\u00f6steren 9 ki\u015fiden 1\u2019i fiziksel ma\u011fazay\u0131 ziyaret etti.<\/p>\n\n\n\n<p>Marker Groupe\u2019un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<strong><a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a><\/strong>&nbsp;web sitesi \u00fczerinden veya&nbsp;<strong>hello@markergroupe.com<\/strong>&nbsp;e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eda Ta\u015fp\u0131nar, 2012 y\u0131l\u0131nda kendi \u015firketi olan Y\u0131ld\u0131z D\u00fckkan\u0131\u2019n\u0131 kurdu ve kendi ad\u0131n\u0131 ta\u015f\u0131yan markas\u0131 alt\u0131nda g\u00fcne\u015f ya\u011flar\u0131, at kuyru\u011fu bitkisi \u015fampuan\u0131 ve v\u00fccut \u015fampuan\u0131, do\u011fal at k\u0131l\u0131 f\u0131r\u00e7as\u0131 gibi kozmetik \u00fcr\u00fcnleri T\u00fcrkiye \u00e7ap\u0131ndaki kozmetik zincir ve eczanelerde piyasaya s\u00fcrd\u00fc. Digital Marker, Eda Ta\u015fp\u0131nar i\u00e7in Antalya TerraCity AVM yak\u0131ndaki m\u00fc\u015fterileri hedefleyerek fiziksel ma\u011faza ziyaretlerini artt\u0131rmak [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5800,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-3741","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=3741"}],"version-history":[{"count":0,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3741\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/5800"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=3741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}