{"id":3739,"date":"2024-11-26T10:29:30","date_gmt":"2024-11-26T10:29:30","guid":{"rendered":"https:\/\/www.markergroupe.com\/basari-hikayeleri\/digital-marketing-success-in-increasing-enrollment-in-the-education-sector\/"},"modified":"2025-06-30T15:24:53","modified_gmt":"2025-06-30T15:24:53","slug":"egitim-sektorunde-kayitlari-artiran-dijital-pazarlama-basarisi","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/basari-hikayeleri\/egitim-sektorunde-kayitlari-artiran-dijital-pazarlama-basarisi\/","title":{"rendered":"E\u011fitim Sekt\u00f6r\u00fcnde Kay\u0131tlar\u0131 Art\u0131ran Dijital Pazarlama Ba\u015far\u0131s\u0131"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}#gspb_row-id-gsbp-38de82c{margin-bottom:60px;padding-top:80px;padding-bottom:80px;}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px;}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \">E\u011fitim Sekt\u00f6r\u00fcnde Kay\u0131tlar\u0131 Art\u0131ran Dijital Pazarlama Ba\u015far\u0131s\u0131<\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<p>Tercih d\u00f6neminde \u0130stanbul Kent \u00dcniversitesi i\u00e7in y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz dijital pazarlama kampanyalar\u0131yla, \u00f6\u011frenci kay\u0131t oranlar\u0131nda %30\u2019luk bir art\u0131\u015f elde ettik. Bu ba\u015far\u0131ya ula\u015fmak i\u00e7in Google, Meta, Microsoft ve Programatik platformlar\u0131 entegre bir strateji ile y\u00f6nettik ve hedef kitleye odaklanan \u00e7ok kanall\u0131 bir reklam yakla\u015f\u0131m\u0131 geli\u015ftirdik.<\/p>\n\n\n\n<p><strong>1. Hedef Kitle Analizi ve Stratejik Planlama<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130lk a\u015famada, tercih d\u00f6nemine \u00f6zel hedef kitle analizleri ger\u00e7ekle\u015ftirdik. \u00d6\u011frenci adaylar\u0131n\u0131n demografik, co\u011frafi ve davran\u0131\u015fsal verilerini inceleyerek, platformlar aras\u0131nda kitlenin davran\u0131\u015f e\u011filimlerine g\u00f6re optimize edilmi\u015f bir ileti\u015fim plan\u0131 olu\u015fturduk.<\/li>\n\n\n\n<li>Stratejik olarak her platform i\u00e7in en uygun reklam formatlar\u0131n\u0131 se\u00e7erek (Google Arama ve G\u00f6r\u00fcnt\u00fcl\u00fc A\u011f, Meta sponsorlu i\u00e7erikler, Microsoft arama reklamlar\u0131 ve programatik co\u011frafi hedefleme) kanal bazl\u0131 bir yol haritas\u0131 belirledik.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. \u0130\u00e7erik \u00dcretimi ve Kreatif \u00c7\u00f6z\u00fcmler<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Her platforma uygun reklam kreatifleri ve i\u00e7erik varyasyonlar\u0131 geli\u015ftirdik. \u00d6\u011frenci adaylar\u0131na hitap eden etkili ve d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 mesajlar haz\u0131rlayarak, kampanya i\u00e7eriklerinde \u00fcniversitenin g\u00fc\u00e7l\u00fc yanlar\u0131n\u0131, akademik olanaklar\u0131n\u0131 ve sosyal imkanlar\u0131n\u0131 \u00f6ne \u00e7\u0131kard\u0131k.<\/li>\n\n\n\n<li>Mesajlar\u0131n etkinli\u011fini art\u0131rmak amac\u0131yla Google ve Microsoft\u2019ta arama odakl\u0131 reklam metinleri, Meta\u2019da gen\u00e7 kitleye y\u00f6nelik g\u00f6rsel a\u011f\u0131rl\u0131kl\u0131 i\u00e7erikler ve Programatik platformlarda tercih d\u00f6nemi odakl\u0131 \u00f6zel kreatifler tasarlad\u0131k.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Kampanya Y\u00f6netimi ve Optimizasyon S\u00fcre\u00e7leri<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kampanya s\u00fcresince ger\u00e7ek zamanl\u0131 analizlerle performans\u0131 takip ederek her platformda g\u00fcnl\u00fck optimizasyonlar ger\u00e7ekle\u015ftirdik. CPC, CTR ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 gibi temel KPI\u2019lar\u0131 d\u00fczenli olarak analiz ederek, y\u00fcksek performans g\u00f6steren i\u00e7erikleri \u00f6ne \u00e7\u0131kard\u0131k ve d\u00fc\u015f\u00fck performansl\u0131 reklamlar\u0131 revize ettik.<\/li>\n\n\n\n<li>Meta ve Google gibi platformlarda \u00f6zel kitleler ve yeniden pazarlama listeleri olu\u015fturarak, ziyaret\u00e7ileri yeniden hedeflemeye y\u00f6nelik stratejilerle d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 optimize ettik.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Raporlama ve Sonu\u00e7 De\u011ferlendirmesi<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tercih d\u00f6nemi sonunda, t\u00fcm kanallardan gelen verileri detayl\u0131 olarak analiz ettik ve performans\u0131 \u00f6l\u00e7eklendirdik. Yap\u0131lan optimizasyonlar\u0131n ve stratejik hedeflemelerin etkisi ile \u0130stanbul Kent \u00dcniversitesi i\u00e7in \u00f6\u011frenci kay\u0131t oran\u0131nda %30\u2019luk bir art\u0131\u015f sa\u011flad\u0131\u011f\u0131m\u0131z\u0131 g\u00f6zlemledik.<\/li>\n\n\n\n<li>Elde edilen bu sonu\u00e7lar\u0131, tercih d\u00f6nemi kampanyalar\u0131 i\u00e7in ileriye d\u00f6n\u00fck planlamalar\u0131m\u0131za referans olacak \u015fekilde raporlad\u0131k.<\/li>\n<\/ul>\n\n\n\n<p>Bu kapsaml\u0131 ve optimize edilmi\u015f kampanya s\u00fcreci, \u0130stanbul Kent \u00dcniversitesi\u2019nin tercih d\u00f6nemi hedeflerine ula\u015fmas\u0131na etkin katk\u0131da bulunarak y\u00fcksek oranda bir kay\u0131t art\u0131\u015f\u0131 sa\u011flad\u0131.<\/p>\n\n\n\n<p>\u0130stanbul Kent \u00dcniversitesi i\u00e7in y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz performans pazarlama \u00e7al\u0131\u015fmalar\u0131 sayesinde hedef kitlemize en do\u011fru platformlarda ula\u015fmay\u0131 ba\u015fard\u0131k. Yarat\u0131c\u0131 stratejiler ve etkili dijital \u00e7\u00f6z\u00fcmlerle \u00dcniversitenin marka bilinirli\u011fini art\u0131r\u0131rken, tercih d\u00f6neminde y\u00fcksek kaliteli ba\u015fvuru trafi\u011fi sa\u011flad\u0131k.<\/p>\n\n\n\n<p>Bu ba\u015far\u0131ya nas\u0131l ula\u015ft\u0131\u011f\u0131m\u0131z\u0131 merak ediyor musunuz? A\u015fa\u011f\u0131daki videoda, \u0130stanbul Kent \u00dcniversitesi i\u00e7in geli\u015ftirdi\u011fimiz stratejileri, uygulad\u0131\u011f\u0131m\u0131z y\u00f6ntemleri ve elde etti\u011fimiz sonu\u00e7lar\u0131 t\u00fcm ayr\u0131nt\u0131lar\u0131yla inceleyebilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u0130stanbul Kent \u00dcniversitesi Ba\u015far\u0131 Hikayesi | Marker Groupe Pazarlama Ajans\u0131\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/7zaeOG8yLo0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tercih d\u00f6neminde \u0130stanbul Kent \u00dcniversitesi i\u00e7in y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz dijital pazarlama kampanyalar\u0131yla, \u00f6\u011frenci kay\u0131t oranlar\u0131nda %30\u2019luk bir art\u0131\u015f elde ettik. Bu ba\u015far\u0131ya ula\u015fmak i\u00e7in Google, Meta, Microsoft ve Programatik platformlar\u0131 entegre bir strateji ile y\u00f6nettik ve hedef kitleye odaklanan \u00e7ok kanall\u0131 bir reklam yakla\u015f\u0131m\u0131 geli\u015ftirdik. 1. Hedef Kitle Analizi ve Stratejik Planlama 2. \u0130\u00e7erik \u00dcretimi ve Kreatif [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5792,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-3739","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=3739"}],"version-history":[{"count":0,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3739\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/5792"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=3739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}