{"id":3735,"date":"2024-11-22T06:40:14","date_gmt":"2024-11-22T06:40:14","guid":{"rendered":"https:\/\/www.markergroupe.com\/basari-hikayeleri\/ciragan-palace-shop-maximizing-roas-brand-health\/"},"modified":"2025-06-30T14:24:35","modified_gmt":"2025-06-30T14:24:35","slug":"ciragan-palace-kempinski-new-high-performance-creative","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/basari-hikayeleri\/ciragan-palace-kempinski-new-high-performance-creative\/","title":{"rendered":"ROAS ve Marka Sa\u011fl\u0131\u011f\u0131n\u0131 En \u00dcst D\u00fczeye \u00c7\u0131karma"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}#gspb_row-id-gsbp-38de82c{margin-bottom:60px;padding-top:80px;padding-bottom:80px;}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px;}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \">\u00c7\u0131ra\u011fan Palace Shop | ROAS ve Marka Sa\u011fl\u0131\u011f\u0131n\u0131 En \u00dcst D\u00fczeye \u00c7\u0131karma<\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"clients-challenge-before-joining-us\"><strong>\u00c7\u0131ra\u011fan Palace Shop; \u00c7\u0131ra\u011fan Palace Kempinski taraf\u0131ndan \u00fcst\u00fcn hizmet kalitesiyle haz\u0131rlanan \u0130stanbul lezzetlerinin sat\u0131\u015fa sunuldu\u011fu e-ticaret sitesidir.<\/strong><\/h5>\n\n\n\n<p><strong>MARKANIN YA\u015eADI\u011eI SORUNLARI:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website ve Google Analytics aras\u0131nda veri ak\u0131\u015f\u0131 do\u011fru \u015fekilde sa\u011flanm\u0131yordu.<\/li>\n\n\n\n<li>Google Analytics\u2019e gelen veriler ayr\u0131\u015ft\u0131r\u0131lm\u0131yordu.&nbsp;<\/li>\n\n\n\n<li>Google Analytics \u00fczerinden conversion veya funnel takibi sa\u011flanm\u0131yordu.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131 davran\u0131\u015flar\u0131 do\u011fru \u015fekilde analiz edilemiyordu.&nbsp;<\/li>\n\n\n\n<li>Kitle tan\u0131mlar\u0131 olu\u015fturulmam\u0131\u015ft\u0131.<\/li>\n\n\n\n<li>Performans odakl\u0131 kampanyalarda kullanmak i\u00e7in kitle toplanm\u0131yordu.<\/li>\n\n\n\n<li>Web site trafi\u011fi kanal bazl\u0131 olarak takip edilmiyordu.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131 davran\u0131\u015flar herhangi bir platform ile takip edilmiyordu.<\/li>\n<\/ul>\n\n\n\n<p><strong>STRATEJ\u0130M\u0130Z:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics hesab\u0131nda hedef ve d\u00f6n\u00fc\u015f\u00fcm etkinlikleri ayarland\u0131.<\/li>\n\n\n\n<li>Sepet a\u015famalar\u0131n\u0131 takip edecek \u015fekilde huni kurulmu\u015f ve \u00e7ok kanall\u0131 bir huni olu\u015fturulmu\u015ftur.<\/li>\n\n\n\n<li>Davran\u0131\u015f analizi raporu, kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 izlemek i\u00e7in \u00f6zelle\u015ftirildi.<\/li>\n\n\n\n<li>Kategori baz\u0131nda ve sepet baz\u0131nda kullan\u0131c\u0131lar i\u00e7in 13 farkl\u0131 hedef kitle olu\u015fturuldu.<\/li>\n\n\n\n<li>Siteye gelen kullan\u0131c\u0131 trafi\u011fi kanal baz\u0131nda ayr\u0131\u015ft\u0131r\u0131lmaktad\u0131r.<\/li>\n\n\n\n<li>Performans kampanyalar\u0131 i\u00e7in dinamik URL parametreleri olu\u015fturulmu\u015ftur.<\/li>\n\n\n\n<li>Sitede 1 dakikadan fazla zaman ge\u00e7iren kullan\u0131c\u0131lar\u0131n hedef kitle tan\u0131mlar\u0131 olu\u015fturuldu.<\/li>\n\n\n\n<li>Google Etiket Y\u00f6neticisi y\u00fcklendi.<\/li>\n\n\n\n<li>Slider alan\u0131 alt\u0131nda \u00fcr\u00fcnler \u00fczerinde bulunan CTA butonlar\u0131 say\u0131larak kullan\u0131c\u0131n\u0131n dikkatini \u00e7eken kategoriler analiz edilmi\u015ftir.<\/li>\n\n\n\n<li>Google Search Console \u00fczerinden URL takibi yap\u0131ld\u0131 ve mobilde hatalar tespit edildi.<\/li>\n\n\n\n<li>Yandex Metrica kuruldu. Yandex Metrica ile kullan\u0131c\u0131 davran\u0131\u015flar\u0131 analiz edilerek web sitesi geli\u015ftirilmesi i\u00e7in \u00f6nerilerde bulunulmu\u015ftur.<\/li>\n\n\n\n<li>Meta Business i\u00e7in Domain Verified ve Facebook Pixel kurulumlar\u0131 yap\u0131lm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n\n\n\n<p><strong>YAPILAN D\u00dcZENLEMELER SONRASINDA;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marka, verileri daha etkili bir \u015fekilde analiz etti.<\/li>\n\n\n\n<li>Toplanan veriler sayesinde do\u011fru kitleye performans kampanyalar\u0131 d\u00fczenlendi.<\/li>\n\n\n\n<li>ROAS ve e-ticaret gelirlerinde 3 kat art\u0131\u015f oldu.<\/li>\n<\/ul>\n\n\n\n<p>Marker Groupe\u2019un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<strong><a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a><\/strong>&nbsp;web sitesi \u00fczerinden veya&nbsp;<strong>hello@markergroupe.com<\/strong>&nbsp;e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7\u0131ra\u011fan Palace Shop; \u00c7\u0131ra\u011fan Palace Kempinski taraf\u0131ndan \u00fcst\u00fcn hizmet kalitesiyle haz\u0131rlanan \u0130stanbul lezzetlerinin sat\u0131\u015fa sunuldu\u011fu e-ticaret sitesidir. MARKANIN YA\u015eADI\u011eI SORUNLARI: STRATEJ\u0130M\u0130Z: YAPILAN D\u00dcZENLEMELER SONRASINDA; Marker Groupe\u2019un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;MarkerGroupe.com&nbsp;web sitesi \u00fczerinden veya&nbsp;hello@markergroupe.com&nbsp;e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n","protected":false},"author":1,"featured_media":5785,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-3735","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=3735"}],"version-history":[{"count":0,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3735\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/5785"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=3735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}