{"id":3731,"date":"2024-11-22T06:39:26","date_gmt":"2024-11-22T06:39:26","guid":{"rendered":"https:\/\/www.markergroupe.com\/basari-hikayeleri\/arifoglu-successful-performance-oriented-e-commerce-studies\/"},"modified":"2025-06-30T15:38:48","modified_gmt":"2025-06-30T15:38:48","slug":"arifoglu-performans-odakli-e-ticaret-calismalari","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/basari-hikayeleri\/arifoglu-performans-odakli-e-ticaret-calismalari\/","title":{"rendered":"Arifo\u011flu | Performans Odakl\u0131 E-Ticaret \u00c7al\u0131\u015fmalar\u0131"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}#gspb_row-id-gsbp-38de82c{margin-bottom:60px;padding-top:80px;padding-bottom:80px;}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px;}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \">Arifo\u011flu | Performans Odakl\u0131 E-Ticaret \u00c7al\u0131\u015fmalar\u0131<\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<p><strong>Arifo\u011flu; 1944 y\u0131l\u0131nda M\u0131s\u0131r \u00c7ar\u015f\u0131s\u0131\u2019nda kurulan, kendi \u00fcretim tesisleri ile do\u011fal ve organik g\u0131da sekt\u00f6r\u00fcnde hizmet veren lider bir markad\u0131r. Y\u00fczlerce ma\u011fazas\u0131 ve e-ticaret platformlar\u0131 ile hem T\u00fcrkiye\u2019de hem de yurt d\u0131\u015f\u0131nda hizmet vermektedir.<\/strong><\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"markanin-bizden-talebi\"><strong>MARKANIN B\u0130ZDEN TALEB\u0130:<\/strong><\/h6>\n\n\n\n<p>Marka ile tan\u0131\u015ft\u0131\u011f\u0131m\u0131zda dijital pazarlama stratejisi olu\u015fturulmam\u0131\u015ft\u0131 ve e-ticaret sat\u0131\u015flar\u0131 a\u011f\u0131rl\u0131kl\u0131 olarak pazar yerlerinden devam ediyordu.<\/p>\n\n\n\n<p>Marka kendi websitesi i\u00e7in&nbsp; performans odakl\u0131 dijital pazarlama \u00e7al\u0131\u015fmalar\u0131 yapm\u0131yordu.<\/p>\n\n\n\n<p>Veri analizi yap\u0131lam\u0131yor ve e-ticaret parametreleri takip edilemiyordu.<\/p>\n\n\n\n<p>XML Feed hatal\u0131 olu\u015fturulmu\u015ftu ve Google Merchant Center\u2019 da \u00fccretsiz listeleme yap\u0131lam\u0131yordu.<\/p>\n\n\n\n<p>Web sitesi kullan\u0131c\u0131 deneyimine uyumlu de\u011fildi ve kullan\u0131c\u0131lar sat\u0131\u015fa y\u00f6nlendirilemiyordu.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"marka-icin-yaptigimiz-calismalar\"><strong>MARKA \u0130\u00c7\u0130N YAPTI\u011eIMIZ \u00c7ALI\u015eMALAR:<\/strong><\/h6>\n\n\n\n<p>Markan\u0131n web sitesini kullan\u0131c\u0131 deneyimine uygun hale getirmek i\u00e7in gerekli y\u00f6nlendirmeler yap\u0131ld\u0131. D\u00fczenlemeler sonras\u0131nda site, kullan\u0131c\u0131 deneyimine uygun hale getirildi.<\/p>\n\n\n\n<p>Google Merchant Center d\u00fczenlemeleri yap\u0131larak \u00fccretsiz listeleme aktif edildi.<\/p>\n\n\n\n<p>Google Merchant Center al\u0131\u015fveri\u015f ve dinamik reklamc\u0131l\u0131k aktif edildi.<\/p>\n\n\n\n<p>Google Analytics e-ticaret parametreleri d\u00fczenlenerek veri analizi ve veri takibi sa\u011fland\u0131.<\/p>\n\n\n\n<p>Google Ads ve Meta ile performans odakl\u0131 yay\u0131nlar yap\u0131ld\u0131.<\/p>\n\n\n\n<p>Yay\u0131n stratejileri markan\u0131n sekt\u00f6r\u00fcne ve sat\u0131\u015f stratejilerine uygun olarak belirlendi.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"sonuclar\"><strong>SONU\u00c7LAR:<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web site, kullan\u0131c\u0131 davran\u0131\u015f\u0131na uygun hale getirildi.<\/li>\n\n\n\n<li>Marka bilinirli\u011fi performans yay\u0131nlar\u0131 ile artt\u0131r\u0131ld\u0131.<\/li>\n\n\n\n<li>Markan\u0131n web sitesinde ayl\u0131k e-ticaret sat\u0131\u015f hacmi %310 artt\u0131.<\/li>\n\n\n\n<li>Web site ziyaretleri %560 artt\u0131.<\/li>\n\n\n\n<li>E-ticaret verileri takip edildi.<\/li>\n\n\n\n<li>ROI oran\u0131 6 kat artt\u0131.<\/li>\n\n\n\n<li>ROAS oran\u0131 %300 artm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>Marker Groupe\u2019un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<strong><a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a><\/strong>&nbsp;web sitesi \u00fczerinden veya&nbsp;<strong>hello@markergroupe.com<\/strong>&nbsp;e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arifo\u011flu; 1944 y\u0131l\u0131nda M\u0131s\u0131r \u00c7ar\u015f\u0131s\u0131\u2019nda kurulan, kendi \u00fcretim tesisleri ile do\u011fal ve organik g\u0131da sekt\u00f6r\u00fcnde hizmet veren lider bir markad\u0131r. Y\u00fczlerce ma\u011fazas\u0131 ve e-ticaret platformlar\u0131 ile hem T\u00fcrkiye\u2019de hem de yurt d\u0131\u015f\u0131nda hizmet vermektedir. MARKANIN B\u0130ZDEN TALEB\u0130: Marka ile tan\u0131\u015ft\u0131\u011f\u0131m\u0131zda dijital pazarlama stratejisi olu\u015fturulmam\u0131\u015ft\u0131 ve e-ticaret sat\u0131\u015flar\u0131 a\u011f\u0131rl\u0131kl\u0131 olarak pazar yerlerinden devam ediyordu. Marka kendi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5781,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-3731","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=3731"}],"version-history":[{"count":0,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3731\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/5781"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=3731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}