{"id":3729,"date":"2024-11-22T06:38:01","date_gmt":"2024-11-22T06:38:01","guid":{"rendered":"https:\/\/www.markergroupe.com\/basari-hikayeleri\/arifoglu-groundbreaking-success-with-programmatic-advertising-strategy\/"},"modified":"2025-06-30T15:34:46","modified_gmt":"2025-06-30T15:34:46","slug":"arifoglu-programatik-reklam-stratejisiyle-cigir-acan-basari","status":"publish","type":"page","link":"https:\/\/www.markergroupe.com\/tr\/basari-hikayeleri\/arifoglu-programatik-reklam-stratejisiyle-cigir-acan-basari\/","title":{"rendered":"Arifo\u011flu | Programatik Reklam Stratejisiyle \u00c7\u0131\u011f\u0131r A\u00e7an Ba\u015far\u0131"},"content":{"rendered":"<style>#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gsbp-38de82c > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{width:var(--theme-container-width,1200px);}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c > .gspb_row__content{max-width:var(--theme-normal-container-max-width,1200px);}#gspb_row-id-gsbp-38de82c{margin-bottom:60px;padding-top:80px;padding-bottom:80px;}@media (max-width:689.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px;}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#F4CE0B));}<\/style>\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-38de82c\" id=\"gspb_row-id-gsbp-38de82c\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}@media (max-width:689.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-099db26\" id=\"gspb_col-id-gsbp-099db26\"><style>@media (max-width:689.98px){#gspb_heading-id-gsbp-d8ae530{font-size:18px;}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0px;}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-d8ae530\" class=\"gspb_heading gspb_heading-id-gsbp-d8ae530 \">Arifo\u011flu | Programatik Reklam Stratejisiyle \u00c7\u0131\u011f\u0131r A\u00e7an Ba\u015far\u0131<\/h1>\n<\/div>\n <\/div><\/div>\n\n\n\n<p><strong>Arifo\u011flu; 1944 y\u0131l\u0131nda M\u0131s\u0131r \u00c7ar\u015f\u0131s\u0131\u2019nda kurulan, kendi \u00fcretim tesisleri ile do\u011fal ve organik g\u0131da sekt\u00f6r\u00fcnde hizmet veren lider bir markad\u0131r. Y\u00fczlerce ma\u011fazas\u0131 ve e-ticaret platformlar\u0131 ile hem T\u00fcrkiye\u2019de hem de yurt d\u0131\u015f\u0131nda hizmet vermektedir.<\/strong><\/p>\n\n\n\n<p><strong>Kampanya Hedefi<\/strong>:&nbsp;Arifo\u011flu markas\u0131 i\u00e7in ger\u00e7ekle\u015ftirdi\u011fimiz programatik reklam kampanyas\u0131, hedef kitleye do\u011frudan ula\u015fma amac\u0131 ta\u015f\u0131yordu. Contextual targeting yay\u0131n format\u0131 ile reklamlar\u0131 kullan\u0131c\u0131n\u0131n i\u00e7erikle ilgili oldu\u011fu anlarda g\u00f6stererek daha etkili bir kampanya olu\u015fturmay\u0131 ama\u00e7lad\u0131k.<\/p>\n\n\n\n<p><strong>Strateji ve Taktikler:&nbsp;<\/strong>Marker Groupe, Arifo\u011flu i\u00e7in \u00f6zel bir hedefleme kullanarak reklam stratejisi geli\u015ftirdi. Bu strateji \u015fu unsurlar\u0131 i\u00e7eriyordu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contextual Targeting:<\/strong>&nbsp; \u0130\u00e7erikle uyumlu hedefleme, Arifo\u011flu markas\u0131n\u0131n \u00fcr\u00fcn ve hizmetlerini potansiyel m\u00fc\u015fterilere ilgili i\u00e7eriklerle sunma f\u0131rsat\u0131 sa\u011flad\u0131. Belirlenen anahtar kelimelerin kullan\u0131ld\u0131\u011f\u0131 sayfalara \u00fcr\u00fcn reklamlar\u0131 yerle\u015ftirildi. Bu sayede do\u011fru zamanda do\u011fru kullan\u0131c\u0131ya ula\u015f\u0131ld\u0131.<\/li>\n\n\n\n<li><strong>Premium Website ve App\u2019lerde Yay\u0131n:<\/strong>&nbsp;Kampanya, se\u00e7ilen \u00f6rnek siteler aras\u0131nda yer alan milliyet.com.tr, sozcu.com.tr, posta.com.tr, sabah.com.tr, mynet.com, nefisyemektarifleri.com, elele.com.tr, kizlarsoruyor.com, aysetolga.com gibi premium web sitelerinde ve uygulamalarda yay\u0131n yaparak markan\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rd\u0131.<\/li>\n<\/ul>\n\n\n<style>#gspb_image-id-gsbp-debdcdb{text-align:center;}#gspb_image-id-gsbp-debdcdb img{vertical-align:top;}#gspb_image-id-gsbp-debdcdb img{display:inline-block;box-sizing:border-box;max-width:100%;height:auto;}#gspb_image-id-gsbp-debdcdb img{width:800px;}#gspb_image-id-gsbp-debdcdb,#gspb_image-id-gsbp-debdcdb img{height:auto;}@media (max-width:999.98px){#gspb_image-id-gsbp-debdcdb,#gspb_image-id-gsbp-debdcdb img{height:auto;}}@media (max-width:689.98px){#gspb_image-id-gsbp-debdcdb,#gspb_image-id-gsbp-debdcdb img{height:auto;}}@media (max-width:689.98px){#gspb_image-id-gsbp-debdcdb,#gspb_image-id-gsbp-debdcdb img{height:auto;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-debdcdb\" id=\"gspb_image-id-gsbp-debdcdb\"><img decoding=\"async\" src=\"https:\/\/www.markergroupe.com\/wp-content\/uploads\/2024\/11\/Contextual-Targeting.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"800px\" height=\"681\" title=\"\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Etkile\u015fimli \u0130\u00e7erik:<\/strong>&nbsp;Dikkat \u00e7ekici ve etkile\u015fimli reklam i\u00e7erikleri, kullan\u0131c\u0131lar\u0131n marka ile etkile\u015fim kurmalar\u0131n\u0131 te\u015fvik etti. Bu, sadece g\u00f6r\u00fcnt\u00fcleme de\u011fil, ayn\u0131 zamanda etkile\u015fim sa\u011flama amac\u0131n\u0131 ta\u015f\u0131d\u0131.<\/li>\n\n\n\n<li><strong>Veri Analizi ve Optimizasyon:<\/strong>&nbsp;Kampanya s\u00fcresince elde edilen veriler d\u00fczenli olarak analiz edildi ve kampanyalar s\u00fcrekli olarak optimize edildi. Bu, ger\u00e7ek zamanl\u0131 de\u011fi\u015fen pazar ko\u015fullar\u0131na h\u0131zl\u0131 adaptasyon sa\u011flad\u0131.<\/li>\n<\/ul>\n\n\n\n<p><strong>Kampanya Sonu\u00e7lar\u0131 ve Analiz:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>G\u00f6sterim ve Eri\u015fim:<\/strong>&nbsp;2.1M g\u00f6sterim ile 1.8M kullan\u0131c\u0131ya ula\u015f\u0131ld\u0131, Arifo\u011flu markas\u0131n\u0131n geni\u015f bir kitleye etkili bir \u015fekilde tan\u0131t\u0131lmas\u0131n\u0131 sa\u011fland\u0131.<\/li>\n\n\n\n<li><strong>T\u0131klama ve CTR:<\/strong>&nbsp;22,486 t\u0131klama elde edilerek %1.04 CTR oran\u0131 yakaland\u0131. Sekt\u00f6r ortalamalar\u0131n\u0131n olduk\u00e7a \u00fczerinde bir performans sergilendi.&nbsp;Sekt\u00f6rel CTR ortalamas\u0131 %0,20 \u2013 %0,25 aral\u0131\u011f\u0131ndad\u0131r ancak kampanyam\u0131z beklentinin \u00e7ok \u00fcst\u00fcnde bir ba\u015far\u0131 yakalad\u0131.<\/li>\n\n\n\n<li><strong>Engagement ve Session Rate:<\/strong>&nbsp;3,665 etkile\u015fimli oturum elde edilerek %16 session rate elde edildi. Bu, kullan\u0131c\u0131lar\u0131n reklamlara yo\u011fun ilgi g\u00f6sterdi\u011fini ve marka ile etkile\u015fime ge\u00e7ti\u011fini g\u00f6steriyor.<\/li>\n<\/ul>\n\n\n<style>#gspb_image-id-gsbp-c45d283 img{vertical-align:top;}#gspb_image-id-gsbp-c45d283 img{display:inline-block;box-sizing:border-box;max-width:100%;height:auto;}<\/style>\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-c45d283\" id=\"gspb_image-id-gsbp-c45d283\"><img decoding=\"async\" src=\"https:\/\/www.markergroupe.com\/wp-content\/uploads\/2024\/11\/Contextual-Targeting2.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1410\" height=\"304\" title=\"\"><\/div>\n\n\n\n<p><strong>Ba\u015far\u0131 Fakt\u00f6rleri:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Do\u011fru Kitle Hedefleme:<\/strong>&nbsp;Contextual targeting sayesinde, Arifo\u011flu markas\u0131, tam da hedef kitlesine uygun i\u00e7erikle ula\u015ft\u0131.<\/li>\n\n\n\n<li><strong>Etkile\u015fimli \u0130\u00e7erik Kullan\u0131m\u0131:<\/strong>&nbsp;Dikkat \u00e7ekici ve etkile\u015fimli i\u00e7erikler, kullan\u0131c\u0131lar\u0131n markayla etkile\u015fime ge\u00e7melerini sa\u011flad\u0131.<\/li>\n\n\n\n<li><strong>S\u00fcrekli Optimizasyon:<\/strong>&nbsp;Veri analizi ve s\u00fcrekli optimizasyon, kampanya boyunca en iyi performans\u0131 elde etmek i\u00e7in kullan\u0131ld\u0131.<\/li>\n<\/ul>\n\n\n\n<p><strong>Gelecek Ad\u0131mlar:&nbsp;<\/strong>Bu \u00e7\u0131\u011f\u0131r a\u00e7an ba\u015far\u0131, Marker Groupe\u2019nin Arifo\u011flu markas\u0131 i\u00e7in sa\u011flad\u0131\u011f\u0131 de\u011ferin bir g\u00f6stergesidir. Gelecekteki kampanyalarda, benzer ba\u015far\u0131lar\u0131 s\u00fcrd\u00fcrebilmek ad\u0131na:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kapsaml\u0131 Veri Analizi:<\/strong>&nbsp;Kampanya sonu\u00e7lar\u0131 daha ayr\u0131nt\u0131l\u0131 bir \u015fekilde analiz edilmeli ve gelecekteki stratejiler bu analizlere dayand\u0131r\u0131lmal\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>Yarat\u0131c\u0131 \u0130novasyon:<\/strong>&nbsp;Etkile\u015fimli i\u00e7eriklerde ve reklam formatlar\u0131nda yeni ve yarat\u0131c\u0131 yakla\u015f\u0131mlar denemek, kullan\u0131c\u0131lar\u0131 \u015fa\u015f\u0131rtmak i\u00e7in \u00f6nemlidir.<\/li>\n<\/ul>\n\n\n\n<p>Marker Groupe, Arifo\u011flu markas\u0131n\u0131n dijital pazarlama stratejilerini geli\u015ftirmeye ve benzer ba\u015far\u0131 hikayelerini yazmaya devam edecektir.<\/p>\n\n\n\n<p>Marker Groupe\u2019un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<strong><a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a><\/strong>&nbsp;web sitesi \u00fczerinden veya&nbsp;<strong>hello@markergroupe.com<\/strong>&nbsp;e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Arifo\u011flu; 1944 y\u0131l\u0131nda M\u0131s\u0131r \u00c7ar\u015f\u0131s\u0131\u2019nda kurulan, kendi \u00fcretim tesisleri ile do\u011fal ve organik g\u0131da sekt\u00f6r\u00fcnde hizmet veren lider bir markad\u0131r. Y\u00fczlerce ma\u011fazas\u0131 ve e-ticaret platformlar\u0131 ile hem T\u00fcrkiye\u2019de hem de yurt d\u0131\u015f\u0131nda hizmet vermektedir. Kampanya Hedefi:&nbsp;Arifo\u011flu markas\u0131 i\u00e7in ger\u00e7ekle\u015ftirdi\u011fimiz programatik reklam kampanyas\u0131, hedef kitleye do\u011frudan ula\u015fma amac\u0131 ta\u015f\u0131yordu. Contextual targeting yay\u0131n format\u0131 ile reklamlar\u0131 kullan\u0131c\u0131n\u0131n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5781,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"#gspb_row-id-gsbp-38de82c{justify-content:space-between;margin-top:0;display:flex;flex-wrap:wrap;margin-bottom:60px;padding-top:80px;padding-bottom:80px}#gspb_row-id-gsbp-38de82c>.gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap}.gspb_row{position:relative}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;padding:15px min(3vw,20px)}body.gspb-bodyfront #gspb_row-id-gsbp-38de82c>.gspb_row__content{width:var(--theme-container-width, 1200px);max-width:var(--theme-normal-container-max-width, 1200px)}@media (max-width:575.98px){#gspb_row-id-gsbp-38de82c{margin-bottom:30px;padding-top:50px;padding-bottom:50px}}#gspb_row-id-gsbp-38de82c{background-color:var(--wp--preset--color--palette-color-1, var(--theme-palette-color-1, #F4CE0B))}#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%}@media (max-width:575.98px){#gspb_col-id-gsbp-099db26.gspb_row__col--12{width:100%}#gspb_heading-id-gsbp-d8ae530{font-size:18px}}#gspb_heading-id-gsbp-d8ae530,#gspb_heading-id-gsbp-d8ae530 .gsap-g-line{text-align:center!important}#gspb_heading-id-gsbp-d8ae530{margin-bottom:0}#gspb_image-id-gsbp-debdcdb img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;width:800px;height:auto}#gspb_image-id-gsbp-debdcdb{height:auto}@media (max-width:991.98px){#gspb_image-id-gsbp-debdcdb,#gspb_image-id-gsbp-debdcdb img{height:auto}}@media (max-width:767.98px){#gspb_image-id-gsbp-debdcdb,#gspb_image-id-gsbp-debdcdb img{height:auto}}@media (max-width:575.98px){#gspb_image-id-gsbp-debdcdb,#gspb_image-id-gsbp-debdcdb img{height:auto}}#gspb_image-id-gsbp-c45d283 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","content-type":"","footnotes":""},"class_list":["post-3729","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=3729"}],"version-history":[{"count":0,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3729\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/pages\/3454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/5781"}],"wp:attachment":[{"href":"https:\/\/www.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=3729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}